Njenganoma iyiphi enye indaba yama-logos amakhulu, i-Ford ayisemuva kakhulu ngoshintsho kusukela yasungulwa njengomkhiqizo.. Futhi kungenxa yokuthi sonke siyalwazi uphawu lwamanje kanye nesithombe sezimoto ezidumile emhlabeni waseMelika sifika engqondweni. Futhi kungenxa yokuthi lolu hlobo olukhule eDetroit, eMichigan lunazo zonke izitayela ezimele umphakathi waseMelika. UHenry Ford, umdali wayo nalapho igama lenkampani livela khona, waqala umsebenzi wayo ngo-1903. Lona umlando welogo ye-Ford.
Ukuqamba okusha okuqhubekayo kwenkampani, kuyenze yanda maduzane. Ukulawula izinhlobo ezifana ne-Aston Martin, iJaguar noma iLand Rover, okungekho kuzo okungeyeFord namuhla, kodwa okukhulise amathuba okuba ezinye izimakethe ezifana ne-Europe noma i-Australia. Inkampani anayo yiTroller, ezinze eBrazil. Ubunikazi be-Ford buhlala emndenini nakuba isabelo esincane njengoba isohlwini lweNew York Stock Exchange futhi amasheya ayo asatshalaliswa kubatshalizimali abahlukene. Yebo, unamavoti amaningi ekuthathweni kwezinqumo ezibalulekile ngaphakathi komkhiqizo.
KwaFord kwaba yinkampani yokuqala eyakha iModel T edumile, lapho kwaqala khona ukubekwa isiteringi ohlangothini lwesobunxele lwemoto. Okuthile okulingiswa yizinkampani eziningi emhlabeni jikelele (ngaphandle kwemakethe yaseBrithani noma amazwe afana neSuriname noma iNew Zealand phakathi kwamanye amaningi). I-Ford idale inqwaba yezinhlobo zezimoto kanye isidayise amayunithi angaphezu kwezigidi eziyisi-6 phakathi kwawo wonke ngonyaka owodwa nje. Le nkampani yabhalisa imali engenayo eyizigidi eziyi-144 ngo-2015. Iphinde iqashe abantu abangaphezu kwezinkulungwane eziyikhulu emhlabeni jikelele ngokuqondile nangokungaqondile.
ilogo yokuqala
Lapho lo mkhiqizo uzalwa ngo-1903, kwadalwa ilogo emnyama nemhlophe enezinhlamvu zeFord Motor Co.. Ihambisana nedolobha kanye nesimo lapho inkampani idalwe khona. Le logo idalwe unjiniyela ka-Henry, u-Harold Willis. Bayidale ngesitayela esifana kakhulu nesithombe sezinkampani ezazikhona ngaleso sikhathi. Uma kucatshangelwa unyaka wayo, lalingekho futhi ikhono lokuklama elifana nelamanje. Lo mkhawulo ubuye wadlula umbala futhi singacabanga ukuthi kungaba njani ekuphrintiwe. Ishidi lensimbi elingaba nesisindo esikhulu.
Eqinisweni, i-oval yayineziphetho ezithile, ezazibonakala ziyisiliva. Okuningiliziwe kakhulu kune-typography, eyadalwa ngesici esiBold esikhonjwe kahle. Kodwa njengawo wonke ama-logos okuqala, ayephila isikhashana ukuze athuthukise ukumaketha kwawo.
Ngesikhathi lo mkhiqizo usuvele udayise izimoto zawo zokuqala, wafinyelela uphawu oluncane kakhulu lapho luthi Ford. Ibhalwe ngesandla, enama-stroke amahle kakhulu. Lolu hlobo lokubhala lwalubonakala kakhulu futhi balubeka emiklamo yemoto eyimodeli T. Kodwa lwalulula kakhulu, njengoba ngo-1912 baphinde balushintsha ukuze banikeze lona siqu.
Bakha ilogo yokuzenzisa ngo-1912, manje eyayihlanganisa isici sombala oluhlaza okwesibhakabhaka, esimweni senyoni ephendukile, amaphiko ayo anwetshiwe, ngaphansi kwesiqubulo esithi 'Imoto Yomhlaba Wonke' (ngokwezwi nezwi ehunyushwa ngokuthi 'Imoto yendawo yonke'). Ngokuqondene ne-typography, ayikashintshi kusukela ekudalweni kwayo ngo-1906, kodwa le logo ayizange iphumelele kakhulu. Ngenxa yalesi sizathu futhi ngokusho kwenkampani ngokwayo "ayihlalanga isikhathi eside" emakethe, ibeka izisekelo zalokho okungaba uphawu lwakamuva noluqondile. (Nakuba lesi sikhathi sasiside kunesangaphambili njengoba yayisemakethe iminyaka engu-15, manje ngokuqinisekile imoto enalolu phawu iyakhula).
i-oval eluhlaza okwesibhakabhaka
Kusukela ngo-1927 balungisa kabusha i-logo, okokuqala ngaphandle kombala futhi kamuva bengeza umbala oluhlaza okwesibhakabhaka, uhlobo lweFord lwazuza udumo emhlabeni wonke. Okokuqala kokumnyama, okumise okweqanda bese, ukuze baveze okwabo bakhethe umbala 'Oluhlaza ObuRoyal'. Kusukela lapho, i-logo ayizange ibe nezinguquko ezinkulu ekwakhiweni kwayo, ngaphandle kokuguqulwa okukha phezulu kwemibala nokujwayela komumo.
Lezi zinguquko ezincane zibangelwa ngokucacile ukujwayela amafomethi amasha nemithetho yokuklama evumelana nezithameli ezintsha.. Ngemva kweminyaka eyi-100, ngosuku lokugubha kwayo, banquma ukuyilungisa, ngo-2003, lapho umklamo wawusuvele wakhiwe ngokusebenzisa ama-gradients namathunzi. Bayishintsha lapho, kuhlanganise nethoni emnyama futhi bengeza izithunzi ezinhlamvini ze-'Ford'. Futhi kusukela lapho ayizange ithole ukuguqulwa kuze kube ngu-2018.
Lokhu kuguqulwa, njengangaphambili, akushaqisi kakhulu., kodwa isuse konke ukujula kulogo, njengoba kuphawula umklamo wamanje. Lo mklamo esikwazile ukuwubona kwamanye ama-logo adumile njengeNissan noma Firefox Sibonile ukuthi basuke kanjani kokuthile oku-3D baye kweminye imigqa eyisisekelo ukumela isithombe sabo. Okubizwa ngokuthi umklamo oyisicaba futhi nakuba lolu shintsho bekuwubuhle ngaphandle kuphela, babe neziphakamiso zokushintsha izinhlamvu.
KwaFord banqume ukuthi bekungeyona into elungile ngoba bayizinhlamvu zamagama alo mkhiqizo. Lezi ziyaqhubeka nokumela ukwethembeka namandla omkhiqizo ngeminyaka engaphezu kwekhulu esesicongweni semidlalo yezimoto.
Isiphetho
Le nkampani ibilokhu ithuthuka futhi izuza imakethe eyengeziwe, ngezindlela enazo, into enengqondo ukuthi ibe nesithombe somkhiqizo esifanelana nayo. Kuyiqiniso ukuthi abakayishintshi i-typography, njengoba inobunikazi bayo. Kodwa ngemva kokuvela kwenguquko yeminyaka eminingi kangaka, bekuyodingeka ukuba kushintshwe imigqa ethile eminyene kakhulu noma engafinyeleli isiphetho esihlangene ngohlamvu.
Uhlobo luhlala luyisithonjana emhlabeni wezemidlalo kodwa kube nephutha ukungajwayelanisi le logo entsha nemoto ngokwayo, into ehlukanisa nesithombe sayo sesimanjemanje endaweni yedijithali., lapho uma lolo shintsho lwenzeka. Eqinisweni, amaphutha kule logo angabonwa emazingeni amancane, njenge-favicon yewebhusayithi yabo, lapho bebeka khona u-'F' kuphela.