Umlando welogo ye-Pepsi

Wake wazibuza Uyini umlando welogo ye-Pepsi? Ilogo ngayinye oyibonayo kumabhrendi ahlukene owadlayo inomsuka nendaba okumele uyixoxe. Futhi kulokhu, sicabange ukuthi mhlawumbe ungathanda ukwazi ukuthi i-Pepsi ibe kanjani eminyakeni yayo engaphezu kwe-120. Uyazi ukuthi ilogo yokuqala yayingafani nalolu olukude?

Sizokutshela ukuthi ilogo ye-Pepsi ivele kanjani ukuze isebenze njengogqozi futhi ubona ukuthi amabhrendi amakhulu angaba kanjani nezinguquko kumalogo awo futhi akwenze kahle. Uyawazi umlando wePepsi?

Umsuka we-Pepsi

I-Pepsi iwumkhiqizo okwamanje okwazi ukuhlukanisa ngokubukeka ngaphandle kwesidingo sokuthi umkhiqizo uphrintwe ku-logo yawo. Futhi sekungamashumi eminyaka ikwenza lokhu. Kodwa-ke, into ongeke ukwazi ukuthi, ekuqaleni, UPepsi wayengabizwanga ngokuthi nguPepsi, kwakuyiSiphuzo sikaBrad, noma ihunyushelwe olimini lweSpanishi, isiphuzo sikaBrad. Kungani lelo gama? Nokho, kwakungenxa kaCaleb Bradham, umsunguli wePepsi ngo-1893. Futhi, ngokusobala, ilogo eyayinalo ayizange ibukeke ngisho ukude njengaleyo oyaziyo. Okokuqala, ifake i-Brad's Drink eluhlaza okwesibhakabhaka enomngcele omhlophe kanye nohlaka oluwunxande olunokuhlobisa okuthile.

Kwakungonyaka we-1898 lapho ishintsha igama layo laba i-Pepsi, nakuba benza iphutha, nokuthi abazange babhalise lelo gama kanye nophawu (futhi abazange bakwenze lokho kwaze kwaba ngemva kweminyaka emihlanu).

El I-logo yokuqala kaPepsi, eyaklanywa umdali wesiphuzo ngokwakhe, yayinokufana okuningi naleyo ye-Coca-Cola, owayeyimbangi yakhe enkulu. Ngakho-ke, ake sithi bakopishe kancane (ngokwesibonelo ingxenye yombhalo). Kodwa futhi ngalolo "curvy" kanye nohlamvu olude olwalufana kakhulu ne-Coca-Cola, kuphela bandise 'P' kanti abanye 'C'.

Lolu phawu lwaqala ukuguqulwa, kodwa lwahlala lufana kakhulu phakathi neminyaka, ikakhulukazi ngoba lwaluqhubeka nohlobo olufanayo lohlamvu nakuba babeluchaza. Kuze kube ngo-1940.

I-logo yashintsha ngo-1940

Unyaka ka-1940 kwaba unyaka wezinguquko kuPepsi ngoba yanquma ukuthi kwase kuyisikhathi sokushintsha futhi bakwenza ngophawu ababefuna ukuhlanzeka ngalo futhi babonakale kakhudlwana. Kuyiqiniso ukuthi waqhubeka nombala obomvu kungemuva elimhlophe, nakuba lokhu kungapheli isikhathi eside.

Futhi yilokho I-CEO yakwa-Pepsi yaba nombono ngo-1950, futhi yabacela ukuba baklame i-logo yekepisi yebhodlela, bangafaki igama lomkhiqizo kuphela, kodwa futhi baxube okubomvu nokumhlophe futhi bengeze okuluhlaza okwesibhakabhaka. Kungani wengeze okuluhlaza okwesibhakabhaka? Hhayi-ke, ngoba ngaleso sikhathi ababekufuna kwakuwukwenza "ukuhlonishwa" okuncane kanye "nenkokhiso" kumasosha kanye nezwe lase-United States ngeMpi Yezwe Yesibili (uma ungazi, obomvu, omhlophe kanye eluhlaza okwesibhakabhaka imibala yefulegi lase-US).

Ngokusobala, lokhu kwawuhlaba umxhwele umphakathi futhi lokho kwakwenza kwaba isinqumo esihlakaniphe kakhulu, nakuba sasiyingozi. Futhi bakugcina kunjalo kwaze kwaba ngu-1970.

Olunye ushintsho olukhulu emlandweni welogo ye-Pepsi

Olunye ushintsho olubaluleke kakhulu kuphawu lwePepsi lwenzeka ngo-1962 lapho benquma hlukana negama elithi Cola ukumane ulibize ngokuthi Pepsi. Ngaphezu kwalokho, iyekile ukusebenzisa leyo fonti egobile nebomvu ewuphawu lwamalogo angaphambilini (futhi efana naleyo ye-Coca-Cola) ukwethula igama eliqondile, eliwugqinsi, elimnyama eligqame ngemuva elifanise ikepisi elalenziwe. yaphumelela kakhulu, eyanikezwa ngeminyaka yawo-50s.

Yiqiniso, kwaba enye hit, okwenza isiphuzo sizobonakala nentsha, yingakho abaningi bekhethe yona esikhundleni seCoca-Cola, obekubonakala sengathi isaqhubeka nophawu esikhathini esidlule.

1970: unyaka we-minimalism

Kusuka ku Ngawo-50, ilogo yayigcina izici ezithile, njengaleyo indilinga eyayibukeka njengekepisi lebhodlela elinamazinyo. ngemibala ebomvu, emhlophe neluhlaza okwesibhakabhaka. Kodwa, kuma-70s, i-logo yaqala ukuba yi-minimalist eyengeziwe futhi yesimanje.

Washintsha ukuthayipha kohlamvu, kwaba kolunye olufakwe kuhlaka oluyindingiliza, engasabambisene, kodwa esayigcina leyo mvelaphi yekhava. Futhi, umbala wegama washintsha waba luhlaza okwesibhakabhaka olusetshenziswa uphawu, oluye lwaba mnyama kancane. Ezinhlangothini zombili zalowo mbuthano, imibala emibili, ebomvu neluhlaza okwesibhakabhaka, engenzanga lutho ngaphandle kokugqamisa into emaphakathi.

Le logo yagcinwa cishe iminyaka engu-20, kwaze kwaba ngo-1991-92 yashintsha futhi.

Kusukela ngo-90 kuya ku-2000

Olunye ushintsho olubalulekile emlandweni we-logo ye-Pepsi kwaba ngo-1991, lapho inkampani yanquma ukuhlukanisa indilinga ngakolunye uhlangothi kanye negama kwelinye. Ukuze wenze lokhu, bashintsha yonke into, bebeka igama ekuqaleni kwe-logo, bese, ngezansi, i-trapezoid ebomvu futhi, ekugcineni, eduze kombuthano wesici.

Kwakungabukeki kubi, kodwa akuzange kukholise, yingakho ngo-2008 baphinde bashintsha, kulokhu bezama i-3D. Ukwenza lokhu, babeka ingemuva eliluhlaza okwesibhakabhaka ukuze babeke umbuthano kuwo kuqala, ngomphumela we-3D ukuze kubonakale sengathi uyantanta futhi ucwebezele, bese, kulandelwa igama elishintshe libe mhlophe kanye nefonti ecacile nencane kakhulu.

Lo mklamo wagcinwa iminyaka eyi-10, nezinguquko ezincane. Kwaze kwafika u-2008.

Isinyathelo sokugcina emlandweni welogo ye-Pepsi

Namuhla uphawu lwe-Pepsi alubukeki njengelokuqala olwalunalo. Ushintsho lwagcina ukwenziwa ngo-2008, kuze kube manje alukaphinde lushintshe. Kunjani? Ibhola (elifanayo eladalwa ngeminyaka yawo-50s) kuphela ngokushintshashintsha ukugoba kwemibala nokuthuthukisa okubomvu ukuze kuncishiswe kokubili okumhlophe nokuluhlaza okwesibhakabhaka). Ungathola leso sithombe sodwa noma siphelezelwa igama elithi Pepsi (kanye nemikhiqizo yalo) enohlamvu lwe-sans-serif, osonhlamvukazi noma imithende elinganayo. Futhi, lelo bhola liyashintsha kuye ngohlobo lwePepsi oyiphuzayo.

Imfihlo yelogo ye-Pepsi

Uma kwenzeka ubungazi, leyo logo yokugcina inencazelo efihliwe. Empeleni eziningana:

• Kuyinto a ukumelwa kwefulegi lase-United States.
• Imibala ibhekisela kuyo Umhlaba kazibuthe, Feng Shui, Pythagorean geodynamics, isilinganiso segolide kanye theory of relativity.

Ilogo ye-Pepsi iklanywe kabusha izikhathi ezingaki?

Hhayi-ke, ngokungafani namanye ama-brand, angakaze athinte uphawu lwawo, noma enze izinguquko ezincane kakhulu ezihlukanisayo, iqiniso liwukuthi esimweni se-Pepsi lokhu akwenzekanga.

Kuyaziwa ukuthi Isibe nezinguquko eziphawulekayo ezingu-12 ku-logo yayo eminyakeni yayo engaphezu kuka-120. Futhi asizibali izinguquko ezincane nayo eyenzekile.

Ingabe umlando welogo ye-Pepsi usucace manje?