Inkampani ngayinye, uhlobo lomuntu, ibhizinisi... linophawu oluchazayo. Lokhu kufanele kuhlanganise ingqikithi yalokho okwenzayo kanye nalokho ofuna abanye bakuqonde mayelana nomkhiqizo wakho. Kepha uyawazi umlando welogo yeTesla?
Ngaphambi kokuba ubuze, kuyodingeka sibuyele emuva eminyakeni eminingana, ngoba nakuba manje selaziwa njengohlobo lwezimoto zikagesi, e-United States zazivele zisebenza ngo-1900. Kwenzekani ukuze bayeke ukuphumelela? Uhlangana ngani noTesla?
Indaba kaTesla
Njengoba wazi kahle, i-Tesla iwuphawu lwemoto ka-Elon Musk futhi yadalwa ngo-2003 nguMartin Eberhard noMark Tarpenning. Kodwa-ke, umnikazi wayo wamanje nguMusk.
Igama elithi Testa lanikezwa inkampani ngokuhlonishwa kwesazi sefiziksi nomsunguli uNikola Tesla.
Futhi kungukuthi, uma ungazi, i-logo ye-Tesla ifana nalokhu ngoba iyingxenye yesiqephu esasungulwa nguTesla ngokwakhe, ingxenye yesiphambano se-motor kagesi, eyadala eminyakeni engaphezu kwe-125 edlule.
Eqinisweni, ngo-1901 izimoto zikagesi zase zikhona kakade e-United States, futhi zazisetshenziswa. Izibalo zisitshela ukuthi u-38% wezimoto e-US bezisebenza ngogesi. Pho kwenzekani?
Nokho, kwafika izimoto zikaphethiloli ezazishibhile kakhulu (zicishe ziphindwe kathathu kunezikagesi) okwabangela ukuba ukuthengiswa kwazo kwehle kakhulu futhi, ngalokhu, kwabangela ukuba ziyeke ukukhiqiza ngo-1930.
Kwaze kwafika ngo-1990 lapho unjiniyela kagesi kanye nomthuthukisi wekhompiyutha bahlangana futhi baqala ukukhiqiza, okokuqala, abafundi be-e-book, okwaba yimpumelelo enkulu. Kodwa kamuva, beza ezimotweni zikagesi, basungula iTesla Motors ngo-2003.
Futhi u-Elon Musk ungena kanjani enkampanini? Ngokutshalwa kwezimali. Futhi wukuthi uMusk watshala imali enkampanini yakhe, okwenza ukuthi iqale ukuzwakala futhi ibuyisele izimoto zikagesi emakethe. Kwakunjalo lapho imoto yokuqala ye-Tesla ibonakala, ngawo lowo nyaka, i-logo yayo yayiyi-T. Kodwa kwakungaziwa ekuqaleni ukuthi imeleni, futhi bamane bayibona njengencwadi kaTesla ngaphandle kokwazi incazelo efihliwe. has.
Isho ukuthini i-T kulogo ye-Tesla?
Njengoba sesike sanitshela ngaphambili, i-T ekwilogo ye-Tesla empeleni iyingxenye yesiphambano semoto kagesi eyaqanjwa u-Nikola Tesla.
Eqinisweni, ucezu luyindilinga, lunama-ekseli amaningi, njengokungathi isondo, futhi abakwenzile kwaba ukuthatha ingxenye yalo elingisa i-T yomkhiqizo.
Eqinisweni, kuthiwa abadali ngokwabo basebenzisa izinhlelo zikaNikola Tesla zemoto yakhe kagesi ukudweba ingxenye efana ne-T futhi banquma ukusebenzisana nayo baze bafeze lokho esikubona manje ku-logo.
Ubani odale ilogo ye-Tesla
Ngemva kokwazi umlando we-logo ye-Tesla, kufanele sikhulume ngabadali balo mklamo. Futhi ziyi-design studio RO Studio. Baqhamuke nombono wokujoyina umkhiqizo ngokwawo, iTesla, kanye nokunye okusunguliwe okuhlobene kakhulu nezimoto zikagesi, kulogo.
Ukuvela kwelogo ye-Tesla
Ekuqaleni, inguqulo yokuqala ye-logo ye-Tesla yayinesihlangu ngemuva kwe-T. Izinhlamvu zazimnyama ngenkathi isihlangu sasiyisiliva ukugqama. Kodwa-ke, i-logo njengoba injalo ayizange ihlale isikhathi eside futhi ngemva kweminyaka banquma ukusikhipha isihlangu, beshiya konke ukuvelela ku-T ngokwakhe.
Kwezinye izimo, uphawu alugcini nje ngokuba no-T, kodwa ngezansi nje (ngezinye izikhathi ngenhla) igama elithi Tesla libekwe, ngosonhlamvukazi bese lihlukanisa u-E no-A (u-E uyimigoqo emithathu evundlile ngaphandle kokujoyina futhi u-A unephezulu. ingxenye ezimele engxenyeni engezansi.
Manje, i-logo ingashintshwa ngemibala ehlukene, ikakhulukazi emithathu: ebomvu, emnyama nesiliva.
Ilogo isitshelani
Lapho i-logo ye-Tesla ibonakala, iziqu ezifana nokunethezeka, amandla nobuhle zikhona uma ziyichaza. Futhi kungenxa yokuthi kwabaningi kuwuphawu lokuma okuphezulu, okungukuthi, kuyabiza, futhi akunakwenzeka kunoma ubani. Singasho ukuthi iwuhlobo lwe-sybaritic futhi abambalwa kuphela abakwazi ukukhokhela intengo yezimoto.
Kodwa akungabazeki ukuthi iphinde ibeke izinga nokwethenjwa. Yize zibiza kodwa izimoto zithembekile futhi sezivule nekusasa lokuthuthwa kukagesi.
Ngakho-ke, uphawu luhlakaza iqiniso lokuthi umuntu onemoto yakwaTesla ungumuntu osezingeni eliphezulu (ongakwazi ukukhokhela imoto nakho konke okuhambisana nayo).
Manje njengoba usuyazi ukuthi umlando we-logo ye-Tesla uyini, ngokuqinisekile uma uyibona into yokuqala ezofika engqondweni yakho kuyoba ukubona ukuthi ucezu oluphelele abathathe kulo uphawu lwabo lubukeka kanjani.