Njengoba siqhubeka sihlaziya Kwezokudala, amalogo ayingxenye ebalulekile yawo wonke umklami wezithombe. Yingakho sinikeza ukubaluleka okukhulu ekwenzeni isithombe esifanele. I-inthanethi kanye nomhlaba wedijithali kuqinise leli nani ngokudalula amabhrendi kuwo wonke amagumbi esiwazulazulayo. Uhlelo ngalunye, isevisi nanoma iyiphi enye into inesithombe esihlukile sebhizinisi elingemuva kwalo. Ake sibone ukuthi indaba iqala kuphi ama-logo ezokuxhumana.
Izingosi zokuxhumana ezintsha njengezinganekwane zesikhathi sethu zicekele phansi indawo enkulu ebingekho ngaphambilini. I-Facebook kudala ihola leyo ndawo ngenethiwekhi yayo yokuhlangana nokuxhumana nabangane. Kodwa kukhona nezinye ezifana ne-Twitter noma i-Instagram, ngayinye enendaba yayo, emfushane kodwa ejulile. Njengoba singabona ukuthi inani lemakethe lawo wonke lawa manethiwekhi alizange libe khona ngaphambi kuka-2006 nokuthi manje babambe kanjani izikhundla eziphezulu.
Eqinisweni, lokhu kungenxa yokuthi isibalo sezingcingo, ukungena kwe-inthanethi kanye namabhizinisi akhule ngakubo awanakuvinjwa. Ngisho nendlela yebhizinisi isishintshe kakhulu ngenxa yomlando wayo. Ngenxa yalokhu, sizohlaziya umlando wabo, ukuthi bazalwa kanjani nokuthi kungani bakhetha lawo ma-logo ngokunembile.
Ilogo ye-Facebook
Inethiwekhi yokuxhumana eyinhloko iminyaka eminingi, singasho ngisho nokuthi "okokuqala", okungenani emhlabeni wonke, ine-logo elula kakhulu. Lokhu kwazalwa yinkampani iCuban Council, okuyiyo eyaqamba igama elithi Facebook ngombhalo ohleliwe nguKlavika Font.. Lezi zinhlamvu zizoba mhlophe kusizinda esiluhlaza okwesibhakabhaka esihluke kakhulu. Kuthiwa lo mbala ukhethwe nguMark Zuckerberg ngokwakhe, ongaboni umbala futhi wahlukanisa le toni kangcono.
Kuyathakazelisa ngempela, ngoba eminyakeni kamuva, ilogo ishintshiwe ngomthunzi okhanyayo oluhlaza okwesibhakabhaka. Futhi lokho okubizwa ngokuthi "iphilisi eliluhlaza okwesibhakabhaka" kuguqulwa kube "iphilisi" eliyindilinga kanye nosayizi olungiswe kakhulu kumafomethi okuxhumana nomphakathi. Njengoba singabona ukuthi wonke amaphrofayili enethiwekhi ajwayele kanjani abasebenzisi bawo ukusebenzisa isithombe sephrofayela esiyindilinga.
Eqinisweni, inkampani eyakha ilogo yokuqala futhi eyayizoba edume kakhulu kuwo wonke amanethiwekhi omphakathi, ngesitayela semikhiqizo emikhulu efana ne-Pepsi, ngiyaxolisa ngokungawatholi amasheya enkampanini uqobo. Njengoba u-Mark abanikeze njengendlela yokukhokha, eyinkampani eyayingakazikhiqizi izinzuzo ezikhiqizayo manje.
Inyoni eluhlaza okwesibhakabhaka enezinhlamvu ezingu-180
Inethiwekhi yokuxhumana nomphakathi Twitter iyinethiwekhi ye-microblogging ehluke kakhulu kwezinye. Njengoba nakuba izithombe namavidiyo angafakwa, umusa wawo awuncikile kuwo. Kunalokho, nangokuziphendukela kwemvelo okwenzekile, Akuthanda kakhulu yilokhu okuye kwabizwa ngokuthi "Imicu". Le micu iwuchungechunge lwama-tweets abhaliwe axoxa indaba. Ngakho-ke, ngezinhlamvu eziyi-180 nge-tweet ngayinye, ikwazile ukuzibonakalisa njengenkundla yokuxhumana enkulu kakhulu.
Eqinisweni, manje umnikazi wale nkundla yokuxhumana uyindoda ecebe kakhulu emhlabeni, umdali weTesla ne-Space X, u-Elon Musk.. Kodwa ngaphambi kwalokho, le nkundla yokuxhumana yasungulwa ngo-2006 eCalifornia. Nakuba i-logo yayo yayithi ehluke kakhulu kulokho esikwaziyo ngaye ngesikhathi kuzalwa le nkundla yokuxhumana. Njengoba becele umklami uLinda Gavin isiphakamiso, angasenza ngosuku olulodwa nje. Kodwa ngenhlanhla, ngaphambi kokwethula inethiwekhi, ilogo yashintshwa yaba "Twitter" ngokukhanya okwesibhakabhaka.
Okokuqala kwakuwumbhalo nje, ozungezwe ngesibhakabhaka esikhanyayo futhi owenziwe lula kakhulu kunesiphakamiso sokuqala esasinge-3D. Futhi eminyakeni emine kamuva, banezela uphawu olwaziwa kakhulu lwenethiwekhi, inyoni yayo. Uhlelo lokusebenza lokuthumela imiyalezo lunengqondo ukusetha inyoni njengophawu, njengoba ukufuya amajuba yiwo awenza lolu hlobo lomsebenzi eminyakeni edlule. Le nyoni izalwa njengokumelela kwe-tweet ngokwayo: Ngokushesha futhi emkhawulweni omfushane wamagama. Manje, nakuba igama lebhizinisi lihlala lifana, inyoni ithatha indawo yelogo yonke ngokususa igama elithi Twitter.
Instagram kanye nezithombe
Sonke siyazi i-Instagram. I-Instagram iyinethiwekhi yokuxhumana nabantu yokuthatha izithombe ngobuhle. Uma i-Twitter iziveza ngombhalo kuphela futhi i-Facebook inokuxhumana komuntu siqu njengephuzu layo eliqinile, i-Instagram yazalwa njenge inethiwekhi ezoboniswa ngezithombe kuqala namavidiyo kamuva, yonke into esiyithandayo nesiyibona nsuku zonke. Ilogo yokuqala ye-Instagram yayiyikhamera egcwele ye-analog enesici.
Le khamera ibingumlayezo osobala wezinjongo zenethiwekhi. Lesi sithonjana saklanywa u-Kevin Systrom, umsunguli wale nethiwekhi yokuxhumana nabantu ngo-2010. Futhi nakuba i-Polaroid evamile yayiwukuhlonipha okuhle ukumelwa kwalolu hlelo lokusebenza, kwakunzima kakhulu ukuzivumelanisa namafomethi amancane. Yingakho ngemva kwesikhashana, ilogo ibuyekezwa ibe inguqulo encane ye-Polaroid, lapho ifundeka khona "Insta" hhayi "igram."
Eminyakeni emine kamuva futhi ngempikiswano enkulu, i-Instagram inquma futhi ukwenza ushintsho lwelogo. Lokhu kwadala uhleko olukhulu, njengoba ushintsho olukhulu kwakucatshangwa ukuthi lwalungeke luhambe kahle. Ikhamera eyakhiwe imigqa embalwa nephoyinti kanye nemibala ethile engahlangene nalokhu okungenhla. Kodwa ngokuhamba kwesikhathi lolu phawu luye lwafakazela ukuthi lusebenza kahle kakhulu futhi imibala ye-Polaroid endala ibonakala ngemuva kwalolu phawu.
I-Tik Tok ne-Tic Tac
Enye inkampani ekhule ngezinga elikhulu eminyakeni yamuva iTik Tok.. Inkampani ehluke kakhulu kuzo zonke ezinye, hhayi nje ngoba yadalwa e-China (ngokungafani ne-United States yonke) kodwa futhi ngenxa yokuthi amavidiyo ayo amafushane naqhubekayo enze le nethiwekhi yaba yinto yokuzilibazisa enamandla kunomabonakude wendabuko. Into ebesivele siyibonile kwamanye amanethiwekhi, kodwa ukuthi lena idonsa kakhulu kubantu abasha.
Inethiwekhi yokuxhumana yakamuva kakhulu, eyakhiwe ngo-2016, imelwe ilogo ephilayo. Ukuqala ngenothi lesishiyagalombili eligqama njengelogo kanye nemibala ethile enomthunzi eyenza umthelela we-glich oholela ekuhambeni kwelogo ngokwayo. Lokhu kungenxa yokuthi okuqukethwe yinkampani yaseBeijing i-ByteDance Ltd kungamavidiyo omculo amafushane kakhulu.. Lolu phawu lunoshintsho oluncane, njengoba ngo-2017 bengeze igama elithi Tik Tok ukuze balibone kangcono kunophawu nje.