Nakulokhu sikhuluma ngezinkampani ezinkulu eziphawule inkathi yesizukulwane sonke. Le mibono eyavela ekuqaleni kanye nesabelomali esincane, ibe mihle phakathi neminyaka. Namuhla, noma ubani angabona ilogo ye-New Yorker. Futhi lapha sizokutshela umsuka nomlando wayo nokuthi ubuwena obubonakalayo bushintshe kanjani ukuze buvumelane nezikhathi ezintsha.
Futhi kungenxa yokuthi abaningi bazocabanga ukuthi umkhiqizo uvela lapho igama lawo elithi 'New York' livela khona kodwa akukho okudlula iqiniso. Njengoba lo mkhiqizo wazalwa amakhilomitha angaphezu kwezinkulungwane eziyisithupha ukusuka eNew York. Wazalelwa eFlensburg, idolobha elisenyakatho yeJalimane elinegama, elifana kakhulu nalokho esingakuthola eSpain njengesitolo somndeni "sempilo yonke", esinemikhiqizo yendawo, engagqami ezinkampanini ezinkulu.
Owokuqala waseNew York, wayengeyena owaseNew York
PUkubuyela emuva kulogo yokuqala yaseNew Yorker, kunzima ukuyithola injalo., ngoba igama lakhe lalihluke ngokuphelele. Njengalapha e-Spain, singathola izitolo ezingomakhelwane ezibizwa nge-'Zapamoda' noma i-'Las Oportunidades'. EJalimane, igama lakhe lokuqala kwakungu 'Jeans Shop Number One'. Noma njengoba singakwazi ukuhumusha ngokwezwi nezwi: Isitolo se-jeans sokuqala. Mhlawumbe njengencazelo ye-SEO iwusizo namuhla ekusesheni kwe-inthanethi, kodwa ayidonseli ukunaka noma isungule ukuxhumana nomphakathi nhlobo.
Kakhulu uma sikhuluma nge-logo, okungaba nzima kakhulu ukuyidala ngalesi sisekelo. Yingakho kungekho mkhiqizo nanoma yini, kuphela isisitho selanga esiphuzi esinegama elibhalwe ngokumnyama kuqala lesi sitolo somakhelwane. Lesi sitolo saqala ngonyaka we-1971 futhi kwaze kwaba unyaka ka-1976 lapho beqala isitolo sesibili edolobheni laseBraunschweig ngokushintshwa kwegama Okumangalisa kakhulu.
Igama kulo mcimbi lizoba 'Jeans House' (elihunyushwa ngokwezwi nezwi elithi 'Indlu yabafana bezinkomo'). Leli gama belifushane, likhanya kakhudlwana futhi lingaqondwa njengenhlangano yokwakha izitolo eziningi njenge-franchise. Kule nguqulo alukho uphawu olunjalo, kodwa kunenguqulo esetshenzwe kakhulu. Ilogo ebonakala kakhudlwana, edlala ngokumangalisayo ngokumnyama kokuphuzi. Okuthile okukude nenguqulo yamanje ngokubomvu.
Manje yebo, ilogo yaseNew Yorker
Ngemva kweminyaka eminingana, eyisithupha ncamashi, ishintsha igama layo futhi, kulokhu, nakanjani.. Ngo-1991 isitolo se-jean sasizoba ngaphezulu, ngaphansi kwegama leNew Yorker. Njengoba manje sazi uhlobo lwezingubo olushiye i-jeans ngemuva futhi lwaba phambili kwezemfashini eJalimane ekupheleni kweminyaka yama-80s. Kangangoba, ngo-1990 wagqokisa uMiss Germany okokuqala okwegala elisemthethweni.
Kodwa ilogo yaseNew Yorker ayizange iqale njengoba ibonakala namuhla. Ngo-1982, isitolo sokuqala ngaphansi kwaleli gama sazalelwa eKiel, futhi enyakatho yeJalimane. Nakuba okuwukuphela kwesithombe esinaso kule logo yokuqala kuwuhlaka olubomvu lwe-methacrylate olukhanyayo (Yilapho ukuguqulwa kombala okumele ngabe kwavela khona) lapho kwaboniswa khona New Yorker emigqeni emibili. Le fonti ilingise kakhulu umugqa wamahhala onemiphetho eyindilinga.
Kungaleso sikhathi lapho baqala khona ukwakha izitolo ezweni lonke ngaphansi kwalolu hlobo, abahlanganisa ngazo kuhlanganise nezingubo ezidalwe yibona njengeIBHOMBO LENHLANZI lokuqala. Kodwa akugcinanga lapho, njengezinye izinkampani, zisebenzisa amagama alezi zimpawu, ezinobunikazi obuncane bazo, ukuze bakhe umugqa wabo wemikhiqizo. Baphinde bakha i-IQ, i-ICONO noma i-SMOG phakathi kwabanye.
Ilogo yaseNew Yorker
Ilogo yamanje yenziwe ukuwohloka okumaphakathi, nge-arc engaphezulu engathinti u-'Y'. Okwenza umehluko phakathi kwezingxenye zombili zegama elithi New and York. Lokhu kwenza igama lifundeke kakhudlwana futhi liqondiswe ngokucacile encazelweni yalo. Njengoba sike sakhuluma ngaphambili, umbala ushintsha ubebomvu obusha, okudonsa amehlo uma uwubona ungaphandle kwanoma isiphi isitolo.
Sibona ilogo imelwe ezitolo zayo eziningi ngendlela emangazayo futhi ngosayizi omkhulu. Lo mkhiqizo usungulwe njengenye yezingubo ezinkulu kakhulu emhlabeni wonke eJalimane futhi umelele amakilabhu ebhola ehlukene kuligi yaseJalimane, ebeka ukukhangisa kumahembe awo.
Isiphetho
Umkhiqizo uzame ukuzihlukanisa kusukela ekuqaleni lapho uhlobo lwe-jeans lungamelwa kuphela. Manje isiwuphawu lwamazwe ngamazwe olunegama elikhulu emazweni amaningi. Isithombe saso, nakuba sisikhumbuza i-HM, sineziphetho ezihluke kakhulu nesitayela kulogo yaso. Eqinisweni, lo mehluko ubonakala ngesitayela sezingubo zabo, abazama ukuzithengisa. Okuningi okwengeziwe ngaphansi komhlaba futhi abayitoho.