Uma ubulokhu ucabanga ukusebenzisa noma yikuphi isu lokumaketha ukukusiza ukwazisa inkampani yakho futhi wandise amakhasimende akho, ungahle wenze i- i-ebook yiba yilokho okufunayo. Njengoba igama lisho, iyi- i-e-ncwadi enokuqukethwe okufundisayo ngesihloko esithile.
Futhi kungani wenza i-ebook? Kwezentengiso, ukhiye wokuphumelela ngukuthi ikhwalithi yokuqukethwe lokho kusingathwa nokuthi kwethulwa kanjani emphakathini. Ngenkathi imininingwane ebaluleke kakhulu ube neklayenti lakho mayelana nenkampani yakho, kulapho bezothemba khona izinsizakalo noma imikhiqizo oyinikezayo. I-ebook ayigcini nje ngokuba iflaya noma incwajana ejwayelekile, kepha inika iklayenti ithuba lokwazi ngokujulile ukuthi inkampani iyenza kanjani imisebenzi yayo, izisebenzisela ini, imikhiqizo yayo, njll.
Ukubonisa okuqukethwe ngendlela yencwadi yedijithali yi inani elingeziwe lokho kukusiza ukuthi uzibeke njengenkampani esezingeni eliphakeme. Kepha, ekubeni ithuluzi elibaluleke kangako, kufanele libe nesethulo esikhangayo nesakhiwe kahle esikumema ukuba usifunde. Okusho ukuthi, ikhava kuzoba ukhiye weklayenti lakho ukunquma ukuthi uzokufunda yini noma cha lokho okufundayo. Lapha sikushiya okunye amathiphu ngezinto ezibalulekile ikhava yakho okufanele ibe nayo ukugqama.
Umbala
Ngokusho kwe- i-psychology yombala, ubuchopho buqhubekisa umbala ngokushesha kunamagama, okusho ukuthi umfundi wakho ongaba umfundi uzoqala aqaphele imibala oyikhethile, bese isihloko se-ebook. Ukukhetha umbala wekhava yakho Kuzoncika esihlokweni noma kumyalezo ofuna ukuwudlulisa. Kubalulekile futhi ukuthi dlala noma uhlanganise imibala, umklamo onombala webala elilodwa kuphela awunakudonsa ukunaka komphakathi okwanele.
Lapha siyakushiya umhlahlandlela wemibala nezincazelo zawo ku-psychology yombala:
Amarillo
Injabulo, ithemba, amandla, amandla, ubuhlakani, ukugxila.
Azul
Ukwethemba, ukuthula, umthwalo wemfanelo, ubuqotho, ukuhleleka, umbono, ubuchwepheshe, inkululeko.
grey
Ukungathathi hlangothi, ibhalansi, ukuqina, ukuzithiba, inhlonipho, ukuzinza, ukuthula.
I-Naranja
Intsha, ukuzijabulisa, imfudumalo, inkuthazo, injabulo, ukuphuthuma, ubumnandi, ukuguquguquka.
Negro
Ubungqabavu, amandla, amandla, ubuchwepheshe, ubuhle, ukuhleleka, igunya.
I-Purple
Ingokomoya, ukwehlukanisa, ukujula, ukuzindla, ukubonakalisa, isizotha.
I-Rojo
Ukukhathazeka, amandla, isibindi, isifiso, amandla, umfutho.
Rosa
Ubumnandi, ubufazi, ukuzwela, uthando, ukunakekelwa, umuzwa.
oluhlaza
Ukukhula, imvelo, ibhalansi, ithemba, ukuzinza, ithemba, ukuphumula.
Umbuthano weChromatic
Isihloko nemithombo
Noma kubukeka njengeseluleko esisobala, isihloko se-ebook yakho kumele kusikisele ngokucacile nangokufishane ukuthi okuqukethwe kwakho kumayelana nani. Uma amagama asetshenzisiwe enobuchwepheshe kakhulu futhi iklayenti lingawajwayele, noma uma amagama edida futhi engaqondakali, cishe ngeke achithe isikhathi sawo efunda konke okuqukethwe. Sebenzisa amagama aqondile asondele ngangokunokwenzeka olimini lwamakhasimende akho, ngamagama afinyelelekayo.
Uma usunesihloko sakho, khetha amafonti ozowasebenzisa isinyathelo esilandelayo okufanele usithathe. Qiniseka ukuthi amafonti alula afundeka kalula. Awudingi ukusebenzisa i-Arial noma i-Times New Roman kepha kunezinye izinketho ezinjengeMontserrat, iGotham noma iHelvetica ezinesitayela, ezifundekayo nezanamuhla. Ungadlala ngemibhalo egqamile neyomalukethe ukugqamisa amagama onentshisekelo kakhulu kuwo.
I-Montserrat typography ye-digital marketing ebook
Ilogo
Imvamisa ama-ebook alandwa kumawebhusayithi ezinkampani ezifanayo, kepha lokho akusho ukuthi akufanele faka uphawu lwakho. Akuyona into ebaluleke kakhulu futhi akudingeki ukuthi ithathe isikhala esiningi, ungayibeka njengonyaweni ngosayizi omncane futhi ungakuphinda lokhu kuwo wonke amakhasi wokuqukethwe wencwadi. Ekugcineni, lapho iklayenti libona ilogo yakho ngokwengeziwe, lapho izokukhumbula khona kakhudlwana nokuma okuhle ozoba nakho.
Ungafaka futhi i-URL yewebhusayithi yakho ukubathumela kuyo nokuthi bangaba nemininingwane eminingi ngenkampani yakho.
Ilogo yenkampani MAV Marketing Digital.
Izithombe
Ungakha ikhava ye-ebook yakho ngaphandle kwezithombe, kepha uma uthatha isinqumo sokungeza ezinye ezizoyinika inani elithe xaxa futhi izodonsela ukunakwa okwengeziwe. Njengesihloko, khetha isithombe esidlulisa okuqukethwe futhi, lokho kusezingeni elihle, ngakho-ke qiniseka ukuthi inesinqumo se-300 dpi, nokuthi ingena kahle ngefomethi yobuciko eqondile.
Futhi ungakhohlwa ukubheka iphalethi yombala oyisebenzise kuze kube manje ukuthi ihlanganiswe kahle futhi ihlanganiswe nesithombe esikhulu.
Ikhava ye-Marketing ebook yenkampani MAV Marketing Digital.