Yonke imikhiqizo ilwela ukuba yisithonjana. Kepha, Yiziphi izimfanelo zomkhiqizo wakho ongazisebenzisa ukuze uzuze leso sithombe esithandekayo? Kule ndatshana, sifunda ngemikhiqizo ethile eyisakhiwo sodumo emhlabeni futhi sihlaziya imfanelo yomkhiqizo noma isevisi abayilethe ngokungaguquguquki, ebakhuphule ukuba babonwe njengemikhiqizo eyisakhiwo sangempela.
Into yokuqala ukuthi uphawu, njengomthetho oyisisekelo, kufanele ube nomkhiqizo noma insizakalo enhle, ukwenza kahle kakhulu nokuba semakethe ngokungaguquguquki ngokuhamba kwesikhathi, ngakho-ke isenzo singenye yezikhiye ezinkulu endleleni yomkhiqizo yokuba yisithonjana.
Esinye isici salokho okufanele kwenziwe ngumkhiqizo gxila kumkhiqizo noma kwinsizakalo esemqoka, eyodwa ezonyusa impela, isekelwa yi isu elikhulu le marketing. Impela umzamo wokumaketha oqhubekayo ngokuhamba kwesikhathi ozohlanganisa umkhiqizo wakho ezingqondweni zabantu.
Isithonjana singaba nokuthile okufana nokuma, umbala, insizakalo, umlingiswa noma ubuntu, futhi kufanele sihambisane naso isikhathi eside. Manje, lokhu akusho ukuthi umkhiqizo awukwazi ukuvela. Zonke izinhlobo zemikhiqizo ziyaguqukaBheka kwaCoca-Cola, ilogo yabo iguqukele eminyakeni engaphezu kwekhulu eyedlule, icishe ifane nalokho eyayikade iyikho, kepha isishintshile, benze ukulungisa ukuze bayigcine ivuselelwa.
Shape
ICoca-cola isebenzise ukwakheka okudala kwebhodlela layo iminyaka engaphezu kwekhulu ukuzibeka emiqondweni yabantu. Sekuwuphawu lomkhiqizo wesithonjana kulokhu. I-silhouette yaleli bhodlela yaziwa emhlabeni wonke futhi kungenzeka isitsha esaziwa kakhulu emhlabeni.
Umklamo
Imikhiqizo ingasebenzisa ukwakheka njengesici sesithonjana, ngokwesibonelo, uhlobo lweMarlboro belusebenzisa njalo amashumi eminyaka emabhokisini alo kagwayi, umumo obomvu phezulu, uphawu lwayo ezansi noluphawu oluphakathi. Sekuyisithonjana sibonga iqiniso lokuthi bakugcinile lokhu kuqanjwa ngokuhamba kwesikhathi.
Ukusebenza
Esinye isigwedlo abangasidonsa ukusebenza komkhiqizo wakho. I-Converse All Star boots iyisithonjana ngenxa yokusebenza kwayo (kanye nemibala yayo, ilogo, nomumo), kepha ukusebenza kwe ukwesekwa kweqakalanoma kwakungenye yezikhiye.
Ubuchwepheshe
Lokhu futhi kungaba yisici sophawu lomkhiqizo. I-Apple isebenzise ubuchwepheshe emisha yayo, futhi lokhu sekuyifulegi laso. Kukhona ngisho nesiko lokusetshenziswa okukhethekile kwemikhiqizo yomkhiqizo we-Apple kubasebenzisi bayo.
Personajes
Futhi isetshenziswa njengezakhi ekwakhiweni komkhiqizo. IMickey Mouse edumile kaDisney ibisineminyaka engaphezu kwekhulu ikhona futhi ukuma kwayo kunjalo nge-silhouette yezindlebe zakhe kuphela esingambona.
Isipiliyoni
Isibonelo esicacile salokhu singavela esiqubeni esithi “Okwenzeka eVegas kuhlala eVegas"Uma uthi iLas Vegas usho amaphathi, iziphuzo, impilo yasebusuku nemibukiso.
Color
Uma siphakamisa amabhokisi oluluhlaza anomnsalo omhlophe, uphawu lweTiffany ngokushesha luza engqondweni. Futhi isizathu salokho yingoba basebenzise njalo umbala wePantone 1837 isikhathi eside. Kubhaliswe ngisho njenge UTiffany oluhlaza okwesibhakabhaka.
Izimpawu
IMcDonald's isebenzise i- Amakhothamo egolide kukho konke ukufakwa kwayo nezikhangiso amashumi eminyaka. Futhi zinezimpawu ezinhle kangangokuba lapho sizibona zodwa, sesivele siyazi ukuthi zingobani.
Ukupakisha
Ibhakede laseKentucky Fried Chicken, isimo salo esithile liphethwe ngokuphelele ngumkhiqizo.
Innovation
IVolkswagen Beetle eyisithonjana, ekhishwe ngesikhathi seWWII. Isimo se-aerodynamic sale moto besimangalisa ezintsha zesikhathi, futhi abakaze bayiguqule kusukela lapho, futhi basenziwa eMexico.
Umphakathi
Uhlamvu oluphelele lomkhiqizo we-Facebook lususelwa ku- umqondo womphakathi.
Indlela yokuphila
Umkhiqizo ungathuthukisa nezithombe zawo ngaphansi kwendlela yokuphila, kanti uHarley Davidson uyakwazi ukwenza lokhu ngendlela emangalisayo ngezithuthuthu zawo. Kunabantu abaphila impilo kaHarley Davidson ngokuphelele, kusuka kumathambo kuya ekugqokeni izingubo ukuphatha izithuthuthu. Konke nje okuhlobene nempilo yomuntu kuboniswa ngumkhiqizo.
Ubuntu
U-Old Spice wenze umsebenzi omkhulu wokusebenzisa ubuntu be UTerry Crews noma u-Isaiah Mustafa kuzikhangiso zakho.
Umsindo
Ithoni yomculo ye-Intel Ngaphakathi ... impumpum pum!
Isenzo
Lapho umaki uba isenzo. Ngokwesibonelo "I-Google it".
Umthombo - UFiliphu VanDusen