Lapho senza ukusesha, ngokwesibonelo ku-google, uhlu lwemiphumela ehlukile luyavela. Imvamisa sibheka imiphumela yokuqala. Futhi uma sifuna ukuthi ibhizinisi lethu livele lisesimweni esihle, silithola kanjani? Impendulo yi-SEO.
Kulesi sihloko sizothola ukuthi kusho ukuthini i-SEO. Bavela ku-English "Search Engine Optimization" futhi lokho kungahunyushwa ngokuthi "Optimization for search engines", okusho ukuthi, indima yabo iqukethe ukubeka amawebhusayithi ahlukene ukuqinisekisa umsebenzisi imiphumela emihle, leyo evumelana kangcono nezidingo zabo.
Ngakho-ke, kuyinqubo yokwenza ngcono ukubonakala kwewebhusayithi, ukuyibeka ngokuyinhloko izinjini zokucinga, iqondwa njenge-google, yahoo, njll. I-SEO uhlobo lokuma eziphilayoNjengoba kungakhokhelwa ukuvela ezikhundleni ezihamba phambili, kutholakala ngokusebenzisa ubuqili, amasu kanye nokuthuthukiswa okuhle kwesiza.
I-SEO ine inani lomkhiqizo ngoba abasebenzisi bahlobanisa ukuma okuhle kwewebhusayithi nodumo lomkhiqizo, ngaphezu kokuba sendaweni engcono kukhiqiza inani elikhulu lokuvakashelwa.
Yiziphi izici ezibhekwa yi-SEO?
I-SEO ifaka izinto ezimbili, ngakolunye uhlangothi ibheka ukuthi izinjini zokucinga zisebenza kanjani futhi ngakolunye uhlangothi, ukuthi abasebenzisi basesha kanjani. Kubaluleke kakhulu ukwengeza iwebhu ukwenza lula ulwazi oluqukethwe yiwebhu yethu ukuze izinjini zokusesha zisibeke kahle. Ngakho-ke, ukuphenya indlela abasebenzisi abasesha ngayo imikhiqizo yethu noma izinsiza ezinjini zokusesha kubalulekile ukuthola imiphumela emihle.
Zisebenza kanjani izinjini zokusesha?
Ukuqonda nokuqonda ukuthi izinjini zokucinga zisebenza kanjani kubalulekile isu eliphumelelayo. Okokuqala, hlala ukhumbula ukuthi izinjini zokusesha ukuhlangabezana nezidingo zolwazi zabasebenzisi. Imiphumela ivuselelwa njalo ngama-algorithm, lokho kusho ukuthi izikhundla zingashintsha.
Ngubani ozuza ku-SEO?
I-SEO inikeza izinzuzo nezinsiza ezihlukile. Kubalulekile ukuqonda ukuthi akuwona wonke amabhizinisi asebenzisa leli thuluzi ngenhloso efanayo, ngakho-ke amasu ngeke afane, asikho isiqondiso esiqinile okufanele sisilandelwe. Kumele sikhiqize ukuseshwa komkhiqizo noma insizakalo esiyinikezayo, ngokwesibonelo, uma sinomkhiqizo omusha sha, ngakho-ke, uma engekho kulabo esibhekiswe kubo, ngeke zenziwe, yingakho-ke besidinga ukwenza ukumaketha phambilini izenzo ezinikeza ukuthi zazi.
Ngakho-ke, kufanele sigweme ukusebenzisa ithuluzi le-SEO njengecebo elizimele, okungukuthi, kufanele lihlanganiswe nohlelo lwethu lokumaketha. Ukuzuza ukuhlangana okuphelele kukho konke esikwenzayo kuzoqinisekisa ukuthi siyazifeza izinjongo ezibekiwe