Siyaqiniseka ukuthi izikhathi ezingaphezu kwesisodwa uye wabuzwa umbuzo wokuthi iyini i-typography nokuthi yini ukuhlukaniswa kwayo, into okufanele sonke siyazi njengabaklami bezithombe. I-typography ingenye yezinto ezibaluleke kakhulu zokuklama futhi lapho izici ezinjengombala, ubukhulu, isakhiwo, nezinye izici eziningi ezihlobene nesitayela nokubukeka kwayo kufanele zicatshangelwe.
Izwe le-typography liguquke kakhulu kuwo wonke umlando kangangokuthi nanamuhla isiphenduke isiyalo emhlabeni wokuklama imifanekiso. Kuzosivumela ukuthi sethule umlayezo ngamandla amakhulu, okuwenza uphumelele kakhulu ekubambeni ukunaka komphakathi wethu.
Kuyini ukuthayipha?
Ukuqala lokhu okuthunyelwe, asikwazi ukukwenza ngaphandle kokuchaza kahle ukuthi i-typography iyini. Kumayelana nokufundwa kanye nokuqaliswa kwezinhlobo ezahlukahlukene zamafonti, izinhlamvu, izimpawu noma izimpawu zokubhala.. Inhloso yalolu cwaningo ukuzuza ukuxhumana okwanele komyalezo othile.
Njengoba sishilo esingenisweni, ingenye yezinto ezibaluleke kakhulu zokuklama namuhla, futhi kufanele kuqashelwe ukuthi izinhlobo ezihlukahlukene ze-typography ezikhona ziyakwazi ukudlulisa imizwa ehlukene ezilalelini.
Isibe ngesinye sezifundo ezifundwe futhi eziceliwe kakhulu emhlabeni wama-studio nama-ejensi wokuklama. imikhankaso nezinkampani ezithile noma izinhlobo.
Uyini umsebenzi oyinhloko we-typography?
Sesiyazi ukuthi iyini i-typography futhi manje, singena embuzweni wokuthi inamuphi umsebenzi. Kanjalo, Ukuthayipha kunesiphetho ngoba, uma sethula umlayezo ezithamelini zethu nge-typography engafanele, isithombe somkhankaso ngeke sibe namandla. ngakho-ke, umlayezo ngeke usebenze nhlobo.
Ukuze lokhu kungenzeki, kumele sazi amathuba ahlukene ahlinzekwa ngamathuluzi edizayini ahlukahlukene esizosebenza ngawo, ukuze sibe nomthelela emphakathini wethu futhi sidale imizwa ethile.
I-Las Izinjongo eziyinhloko zokukhetha i-typography enhle yilezi ezilandelayo:
- ngizozuza dlulisa imizwa nemizwelo ezilalelini zethu
- Sizokwenza kanjalo hlukana nomncintiswano
- Siya yakha ubuwena bomkhiqizo ngayo
- Izosisiza qinisa isigijimi sethu
- Siza umphakathi ukuthi ukufunda okufundekayo
Ukuhlukaniswa kwezinhlobo zohlobo
Umthombo: Izinhlobo ezinezinhlamvu
Sesiyawazi amaphuzu amabili abalulekile emhlabeni we-typography, ukuthi isho ukuthini nokuthi ingasilethela ini. Manje yisikhathi sokufunda ngezinhlobo ezahlukene zamafonti esingazithola.
Kunezinhlobonhlobo zezitayela zefonti, ngakho ukukhuluma ngazo zonke kungathatha isikhathi eside kakhulu. Kodwa ngeke sihambe ngaphandle kokukhuluma ngezigaba ezibaluleke kakhulu ezingenziwa ngamafonti.
Serif - Roman
Sibhekisela ku lezo zinhlobo zohlobo ezinama-serif noma amatheminali, okungukuthi, izakhi ezincane zokuhlobisa ezitholakala ekugcineni kwezindlela zezinhlamvu.
Lolu hlobo lwamafonti lubhekwa njengezitayela zokubhala ezibucayi nezendabuko. Ngokuvamile banomoya wesikhungo futhi osemthethweni. Amafonti, asebenza kahle emibhalweni emide noma izigaba eziminyene kakhulu, ngenxa yesiphetho sezinhlamvu zawo ezisiza ukwenza ukufunda kube lula kakhulu.
Sans serif - sans serif
Kuleli qembu lesibili lokuhlukaniswa sikhuluma nge ama-typefaces angenawo ama-serif noma amatheminali njengasesimeni sangaphambilini. Ngokuvamile, kumafonti aleli qembu, izindlela zawo azinawo umehluko.
Ngokuvamile zihlotshaniswa nemiklamo ehlobene nezwe lezohwebo, njengoba beqinisekisa umphumela omuhle kumidiya ephrintiwe njengezihloko, amaphosta, ubunikazi benkampani, njll. Ziyimithombo evusa umuzwa wesimanje, ukuphepha kanye ne-minimalism.
Amafonti weSans-serif nawo angatholakala emibhalweni, kodwa ngokungafani necala langaphambilini, Lawa mafonti asetshenziselwa izigaba ezincane noma izihloko.
Iskripthi - omalukeke
Aziwa nangokuthi amafonti abhalwe ngesandla, anjalo amafonti alingisa i-calligraphy eyenziwe ngesandla, ngakho ngezikhathi ezithile angabizwa ngokuthi amafonti e-calligraphic.
Njengomthetho ojwayelekile, lezi zinhlobo zokubhala zinesitayela esimalukeke noma sokuhlanganisa, izinhlamvu zixhunywe ndawonye futhi ngaphezu kwalokho, ama-curve aphinyiselwe kakhudlwana noma izakhi zokuhlobisa ezihlukene kuma-curl shapes zingatholakala.
Kuleli qembu lamafonti, kufanele kuqashelwe ukuthi banobuntu babo ngenxa yalezi zimpawu esisanda kuziqamba. Ngokuvamile zihlobene nokuvusa imizwa yobuciko, ukusondelana nobuntu.
Ukuhlobisa - umbukiso
Ekugcineni, sizokhuluma ngeqembu lamafonti okuhlobisa noma abizwa nangokuthi isibonisi. Amafonti anesitayela esijabulisayo, esivukelayo nesingenandaba, esingakusiza uvuse imizwa ehlukene phakathi kwezilaleli zakho, njalo kuye ngohlobo lwencwadi ekhethiwe.
Amafonti anobuntu obuhle kakhulu, anokweqa futhi akusiza ukuthi ubambe ukunaka komphakathi ngokushesha okukhulu.. Kodwa ezimweni ezithile, kungase kwenzeke ukuthi ukufaneleka ngesikhathi sokufunda kulahleka ngenxa yokuklama kwayo okuyinkimbinkimbi, kuvame ukudalwa ngenhloso ethile lapho lesi sici singase singabi khona.
Sisho ukuthini uma sikhuluma ngomndeni wefonti?
umndeni we-typography, isho iqoqo lezinhlamvu, ezinezici ezithile ezifanayokokubili ngesakhiwo sayo nangesitayela sayo. Lezi zici zizokwenza ukuhlonza nokuhlukaniswa kwazo kube lula kakhulu.
Izinhlamvu ezakha umndeni wefonti ziyefana, kodwa bahlala benesici esithile ekubukekeni kwabo okubenza bahluke, okuguquguqukayo njengesisindo, ukuthambekela noma isilinganiso.
Njengoba kwenzeka ngezinhlobo zokubhala ukuthi kukhona okungapheli kwazo, imindeni ye-typeface ayikude kakhulu, njengoba kunezinhlobonhlobo ezinkulu ezifana ne-Futura noma i-Gotham.
Manje uyazi ukuthi iyini i-typography nokuthi yiziphi izici ezibaluleke kakhulu ezingasilethela zona, ngakho-ke uma ubhekene nephrojekthi entsha yokuklama kufanele uzicabangele. Ngale ndlela, umlayezo wakho uzoheha kakhulu futhi usebenze kahle ezithamelini zakho, wenze uhlobo lwakho luhluke kwezinye futhi lube uphawu oluqinile.