Kwegumi nemapfumbamwe, Interbrand yakaronga mhando dzepamusoro zana maererano neeigenvalue yavanayo. Izvo zvinofanirwa kutaurwa kuti aya marangi haatsamire pachinzvimbo chavo pakuve neyakanaka logo dhizaini, asi pane kuzivikanwa uye kukosha kwavanazvo pasi rese.
Gore rapfuura yaive Apple, yakakosheswa pa 184,154 mamiriyoni emadhora iyo yakatora chinzvimbo chekutanga, kuteverwa neGoogle neMicrosoft munzvimbo yechipiri neyechitatu zvichiteerana. Uye iri Apple kuti mugore rino 2018 inoenderera nekuchengetedza hutungamiriri. Ngatizivei mamwe ese akasarudzika.
Iyo Google inotevera muchinzvimbo chechipiri na 10 muzana kukura kubvira gore rapfuura, nepo Amazon iri iyo inobvuta nzvimbo yechitatu kubva kuMicrosoft. Iyo kambani inobata Windows inoshanda sisitimu inoramba iri pachinzvimbo chechina.
Pakati peavo mabhenji apinda mune runyorwa rwe100 epamusoro mhando tsvaga Spotify ine chinzvimbo che92nd, Subaru, inogadzira mota, inoramba iri munzvimbo yekupedzisira kana Chanel, iyo yadzoka kudzoka pane ino runyorwa.
Like Chanel, Nintendo naHennessy vadzoka kune epamusoro 100 mhando runyorwa rwe2018 kuyedza kugara Ehezve, kune mamwe mabhureki akambodzingwa basa, saTesla, Smirnoff naThomson Reuters. Sechinhu chinoda kuziva, Facebook inoramba iri pachinzvimbo 9, nepo kukosha kwayo kuri kurasikirwa nezvikamu zvitanhatu. Kana tichifananidza izvo 6% ne 6% yaakawana gore rapfuura, zvinoratidza kuti chimwe chinhu chiri kuitika mukambani yaMarc Zuckerberg.
Takazopedzisa na iyo mishanu indasitiri zvikamu zvine mhando zhinji. Iyo indasitiri yemotokari ine nhamba yepamusoro ine huwandu hwese gumi nematanhatu, masevhisi emari aine gumi nemaviri, humbozha ne16 uye FMCG (inofamba nekukurumidza kana yakarongedzwa zvinhu zvevatengi) ne12, kunyangwe chikamu chakakura zvakanyanya chiri chemhando yepamusoro, iine makumi mana nemaviri muzana.
Tinokusiya iwe nenyaya ino inonakidza inoenderana nezviri kuseri kwemakoni ezviratidzo.