Pane dzimwe nguva takaona madhizaini ari nyore zvekuti hatina kutenda kuti iyi yaive nebasa remwedzi kumashure kwayo. Kunyangwe chirevo chehackneyed chekuti "muzukuru wangu anozviita zvirinani uye zvakachipa", asi kana muzukuru wako akaedza hazvibudi zvakafanana. Iyi dhizaini iri nyore yakatsanangurwa semhedzisiro yekuongororwa kweboka rebasa kugadzira nyanzvi. Muchikamu chino tichakuratidza 5 zvinhu zvakakosha zvegraphic dhizaini izvo nyanzvi dzinotamba nazvo kugadzira aya madhizaini akareruka.
Nekuti mushure mezvose, unenge waona kuti pane zvinhu izvo, kunyangwe ukaedza kuzvitevedzera, hazvibude sehunyanzvi.. Izvi zvinodaro nekuti izvi zvakakosha zvinhu uye zvimwe zvisina kunyanya kukosha zvinosanganiswa neimwe nzira. Ruvara, mitsetse uye kunyange nzvimbo inofanira kuongororwa kuitira kuti kutaridzika kwekupedzisira kwekugadzirwa kwakakwana. Uye kusaziva kuti chimwe nechimwe chezvinhu zvaunoisa chinorevei chinoita kuti zvinyanye kuomesa.
Ndezvipi zvinhu zvinokosha izvi?
Pane zvakawanda zvakakosha zvinhu zvinogona kushandiswa kugadzira chero rudzi rwebasa raunenge wakamirira kana kuda kuita bvunzo. Panguva ino tafunga kuratidza matanhatu ayo anonzi akanyanya kukosha kutanga nawo. Navo iwe unogona kuita dhizaini yakakwana uye kuita pfungwa yezvaunoda kuratidza.
Zvinhu izvi zvaticharatidza ndizvo Ruvara, mitsetse, nzvimbo, saizi uye chimiro. Imwe neimwe yadzo inotsvaga nzira yekuratidza humwe hunhu kune dhizaini yako kuratidza manzwiro mune vangangove vatengi veiyo brand.
Chinhu chikuru chakakosha: Ruvara
Ruvara rwakagara rwuri chinhu chinosiyanisa, chinoita kuti dhizaini yega yega iratidze nzira yekuve yakasiyana.. Yekutanga chromatic range yakagadzirwa naNewton uye kubvira ipapo, vagadziri vemifananidzo kubva kwakasiyana eras vakasarudza kutungamirwa nayo. Kwemakore, hunhu hwakasiyana kubva kuminda dzakasiyana vakanyura mune iyi chromatic renji, kusanganisira yakawanda uye yakawanda mimvuri yemuvara.
Nhasi, vagadziri vemifananidzo vanotungamirwa navo kusanganisa mavara, hue uye saturation mumagadzirirwo avo.. Kusarudza pakati pemavara maviri nematatu kuti uone brand project. Kune mamwe akawanda madhizaini, asi zvakajairika kusarudza pakati peiyo huru uye yechipiri kusiyanisa zvakanyanya kukosha mukati mebasa rinofanirwa kuitwa.
Kuita musanganiswa wemavara chaiwo, kune zvishandiso zvakasiyana zvaunogona kufananidza mavara zvichienderana nekuenderana kweruvara rwaunoda kushandisa, senge Adobe Color.
Muenzaniso wekushandiswa kwemavara
Iwe unogona kuona mienzaniso yakawanda yekushandiswa kwemavara mumagadzirirwo azvino, ine mavara eiyo chromatic renji kana kupesana zvachose. Pano tichakuratidza mumwe wavo, apo musanganiswa wemuvara unogona kunge wakapesana zvachose kana wemhando imwechete, nekusiyana kwe tonality.
Muchiitiko chekutanga, tinogona kuona orenji uye bhuruu mavara, idzo dzakapesana muchikamu chechromatic uye dzakabatana zvakanaka. Muchiitiko chechipiri Icho chigadzirwa chakagadzirwa ne Mateus Melo, mugadziri wekuBrazil uyo shandisa ruvara rwakafanana mumhando inosvika mitatu yakasiyana.
Mitsara
Mitsetse inowanzoshandiswa kuparadzanisa zvinyorwa, semuenzaniso musoro wechinyorwa. Asi ivo havangobatsiri pane izvi chete, imwe neimwe yemitsetse inogona kuratidza manzwiro akasiyana, zvichienderana nechimiro chaainacho uye mune chikamu chipi cheiyo graphic kuumbwa kwaunoisa. Pano ndinokupa mimwe mienzaniso Ndeupi mhando yemitsara inoshandiswa kuratidza chimwe chinhu kana chimwe:
- mutsara wakatwasuka uye wakanaka: Chinhu chakapfava, chinoita kuti zvive nyore uye chinogadzira dhizaini yakachena
- mutsetse mupfupi: Inokurudzira kusimba mukugadzira.
- mutsetse wakakombama une mupendero wakatwasuka: Chinhu chinoda kutaura nezve mafaro, mafambiro akaerekana.
- mutsetse wakakomberedzwa une mupendero wakatenderedzwa: Chinhu chinosetsa uye chakajairwa, chinoshandiswa mumasangano ekushambadzira ivo pachavo kupa inzwi rinofara uye rinonakidza.
- seti yemitsara yakatwasuka: Kunyangwe seti yaunogadzira kuburikidza nemutsara wakatwasuka une yakachinjika inomutsa kugadzikana. Inopa chimiro chepamutemo chekugadzira
Iyi mimwe mienzaniso yezvinoratidzwa nemutsara, asi kune yakawanda. Tinogona kuzviona mumagadzirirwo emhando dzinonyanya kuzivikanwa dzekuona kana mapurojekiti madiki kubva munharaunda yevagadziri. Zvakakosha kuziva imwe neimwe yezvirevo zvinorehwa nemitsara iyi kuitira kuti dhizaini yako ienderane nechigadzirwa chainoratidza.
Saizi ine basa
Saizi ireferensi yekuti chinhu chimwe nechimwe chakakura sei kana chidiki izvo zvaunopa kune dhizaini iri mubvunzo. Zvichienderana nehukuru hwaunopa chinhu, unochipa zvakanyanya kukosha uye zvinoreva zvakanyanya kune yako purojekiti kupfuura zvimwe zvinhu zvevana. Chinzvimbo chaunochipa chakakoshawo maererano nezvimwe zvinhu.
Sezvatinoona mumufananidzo, iyo Frenzi brand iri munzvimbo yechipiri chinzvimbo pachikwangwani ichi. Vanosiya hukuru hukuru kune sirogani, sezvo vachida kutumira imwe meseji mumushandirapamwe uyu, saka iyo meseji inonyanya kukosha, iyo icharamba ine vangangove vatengi.
Mafomu
Sezviri mune zvese zvaunozviona wakanyura mazviri, maumbirwo ari kuita basa rakakosha. Kubva patakatanga rwendo rwedu mudzidzo, tinogona kudzidza imwe neimwe yemafomu kuburikidza nemitambo. Izvi zvichiri zvakakosha kana tichitaura chero meseji yatinogadzira. Chokwadi zvinouya mupfungwa, iyo yakajairika oval chimiro chine matatu-akaita matipi, aine izwi rekuti "OFFER!".
Aya maumbirwo akakosha uye iwe unofanirwa kufungisisa kuti mangani uye ndeapi marudzi emaumbirwo aunosanganisira mukugadzira, sezvo mamwe maumbirwo aya anogona kuva akanaka uye mamwe asina kunaka.
Nzvimbo pakati pezvinhu
Spacing ndiyo chaiyo huwandu hwemhepo yaunosiya pakati pezvinhu zvakasiyana zvekugadzira.. Paunenge uchishanda nedhizaini, unofanirwa kufunga nezve magadzirirwo aunoita zvinhu zvese zvauri kuzowedzera. Boka zvinhu zvakasiyana wozvironga nenzira yekuti chimwe nechimwe chazvo chigone kuverengwa nekuzivikanwa nemazvo uye zviri nyore.
Izvi zvakadaro, sekudaidzwa kunonzi Kerning kana kutevera mune zvinyorwa zvinyorwa. Iyi nzvimbo inoshanda kupa kukosha kwakafanana kune imwe neimwe bhii uye kwete kupa mukurumbira kune imwe kana imwe kana iyo isina iyo.. Mumufananidzo tinogona kuona kuti unoshanda sei, kana zvimwe zvinhu zvakanyanya kana kushoma zvakabatana nemamwe magadzirirwo.