Sezvakapfuura kuongorora kwatakaita muCreativos Nezve marogo, isu tichaona mumwe muenzaniso wekuti brand inoshandura sei chimiro chayo zvichienderana nezvainoda. Uye ndezvekuti, nguva ino yakanga isingazove shoma, kufanana nekambani ipi neipi yakakura yave iri mumusika kwemakore mazhinji, yakafanirwa kuenderana nemhando itsva dzekutengesa. Panguva ino tichaona shanduko yePans & Company logo.
Uye ndezvekuti "Fast Food" kambani yemasangweji yakazvarwaKusiyana nemamwe makambani akafanana, nechekare nepfungwa yekugadzira chikafu chinokurumidza mune imwe fomati pane yatakaona. Mazuva ano tinoona chimwe chinhu chakajairika kuve nemahamburger, masangweji, tacos uye kunyange machira ehuku akarohwa. Asi ichi chimwe chinhu chakanga chisati chamboitika uye kuti ikozvino ipfungwa ine kunyange makwikwi, sezvazvakaita kune Subway.
Nenzira iyi, chigadzirwa chakajairika muSpain, chakavakwa nenzira yekuti isu tinogona kuchidya panguva imwe chete iyo iwe yaunogona kudya inokurumidza hamburger. Aya ndiwo maitiro akazvarwa Barcelona, franchise ine anopfuura 550 masisitimu pasi rose
Chii chinonzi Pans uye kambani?
Pans & Kambani ndiyo Spanish franchise yekukurumidza chikafu-maitiro masangweji. Muchimiro che ice cream parlor, tinogona kusarudza "toppins" kugadzira musanganiswa watinoda mune yedu sandwich. Iyi kambani yakazvarwa muBarcelona muna 1991 uye ichiri kushanda munyika dzinopfuura gumi nhasi. Iyo IberSol kambani haingomhanyisa iyo Pans uye Kambani franchise, asi zvakare ine mamwe mamodheru akadai seBurger King kana Ribs, pakati pemamwe akawanda.
Vane maresitorendi anodarika mazana matanhatu muboka rese, ndosaka Pans and Company brand iri yebhizimusi garandi nzvimbo. uye ndosaka iyo yero mhando yemasangweji ichiri kushanda pakati pedu. Hazvishamisi kuti brand yakashanduka uye yakashandura mufananidzo wayo kune zvatinoziva iye zvino. Izvo zvinodikanwa zvezvitayera zvitsva nekuda kwekubatanidzwa mumasocial network uye vateereri vatsva vanoita kuti zvive zvakakosha.
Yekutanga Pans uye Kambani logo
Sezvatareva, mhando yakazvarwa muna 1991 ine mufananidzo unoshamisa. Ruvara par excellence yemhando yacho ingave yero. Ikoku kwaizokwezva ngwariro yavaduku kupfurikidza nokupa chiono chinofadza zvikuru. Sezvo ruvara urwu runomutsa kufara, kuva netariro uye izere nesimba.
Kubata uku hakuna kuchinja zvakanyanya munhoroondo yemakore makumi matatu+., asi matauriro ayo ari kuchinja. Pakutanga, yero yaive yemagetsi, chimwe chinhu chaive chakasimbiswa painoshandiswa mukudhinda mafomati uye methacrylate ine neon mwenje. Mukutanga 2000s, neon marambi uye akashinga mavara aifanirwa.
Vakawedzerawo mutsara weskweya, waichinjana pakati pevatema nechena pazasi pedhizaini, sezvatinoona mumufananidzo. Uye kumusoro, semufananidzo, ndiko kwaigona kuonekwa sepamusoro pechingwa. Kutevedzera sandwich pamusoro pemavara ePans & Company. Taipa yacho yaive serif isina kuchinjwa.
Shanduko yakaenda zvisina kuoneka
Iyo logo yakashandurwa makore gare gare, kupa zvakanyanya kukoshesa kune mativi ezasi uye kuita kuti ienderane nekugadzirwa. Sezvo dema uye chena nematoni yero haina kuita zvakanyanya. Sevhisi yechikafu chekukurumidza yaiita sebasa retekisi rekukasika, zvinopfuura cheni yesangweji.
Vakaisa masikweya matatu mumithunzi yakasiyana kubva kuyero kusvika kuorenji. Idzi dzakaiswa zvakadzika kudivi rekuruboshwe redhizaini. Iyi dhizaini yakabvisa sandwich element, sezvo Pans neCompany yaive brand inozivikanwa panguva iyoyo, Aisada zvinhu zvinosiyanisa kuti mhando yake yaive nezvei. Iyi dhizaini haina kucherechedzwa uye yakanga isinganyanyi kupenya, nekuti ivo havana kushandura zvakanyanya.
Iwo mosaics akagadzira zvinhu zveiyo franchise nyowani vanga vaine masikweya emhando dzakasiyana uye kutaura zvazviri, isu tichiri kuona mune mamwe mafranchise kuti inoramba yakafanana sei. Icho chokwadi chekuva franchisee chinoita kuti iwe utore mutengo wekuchinja kwechifananidzo, chimwe chinhu icho vamwe vasingadi kutora kana kuti vanoda nguva yakawanda kuti vachinje. Ichi chinhu chinoitika mune zvese franchise.
Mufananidzo wezvino uno
Mufananidzo wePans neKambani nhasi wachinja chaizvo. Uye ndezvekuti haina kungoshandura zvinhu zvekushongedza chete, asi yakaitawo shanduko muvara, typography uye logo muhuwandu.
Masikweya akange aripo sechinhu chechimiro chemufananidzo abviswa. Mucherechedzo is square element pachayo, yero muruvara. Izvi zvakamisikidzwa pabhokisi jena, apo mavara emapani nekambani anoonekwa. Nenzira iyi, zvinogona kuonekwa kuti yero ndechimwe chinhu chinotambwa nacho brand.. Iyo typography yakagadziridzwa panguva ino, ichipa zita rakawanda hunhu.
Ruvara, sezvaive zvine musoro, rakagadziridzwa kune imwe pastel toni. Izvi zvinodaro nekuti mabhureki anofanirwa kugadzira mamwe mavara ane hushamwari kune yavo dhijitari vhezheni. Masocial network akachinja maonerwo emhando uye mavara akajeka kana mamwe matani ehasha akarambwa.
Uye zvakare, iyo mhando yakasanganisira mamwe masevhisi akadai seCafé Pans, iyo inowedzera maonero ebhizimisi rayo, kwete kungopa zvokudya nenzira yesangweji, asi iwe unogonawo kudya kudya kwemangwanani uye kudya nezwi rinotapira.
Mhedziso
Ini ndinofunga kushanduka kweiyo logo ye pani uye kambani yanga iri yechokwadi, sezvo yapfuura yakanga yave yechinyakare uye ine zvikanganiso zvakajeka zvekuratidzwa munzvimbo dzedhijitari. Uye kunyangwe iyo brand ichiripo mumaguta mazhinji, rarasikirwa nezita rakawanda mumakore achangopfuura nekuda kwekushambadzira kwakaderera uye mari yakakwirira kudarika makwikwi ayo.
Kuchinja mavara uye kubvisa zvinhu zvakawandisa mufananidzo Inotaridzika zvakanaka asi haina kukwanisa kuita mushandirapamwe unoratidza shanduko yese iyi kuti ive nani. Uye masangweji akarasikirwa nehupo maererano nemamwe masevhisi akaverengerwa. Sandwich inofanira kunge iri pakati pezvinhu zvose.