Zvinogona kutaurwa kuti Converse chiratidzo chave chiripo "hupenyu hwayo hwose." Uye hazvishamisi sezvo yave ichishanda kubvira 1908. Nechikonzero ichi, iyo Converse logo yanga ichichinja kuti ienderane nenguva nyowani.
Asi, Wakamboona kambani yekutanga logo? Uye iyo yekupedzisira yachinja uye vanhu vashoma vakaziva izvi? Kana iwe, sesu, uchida kuziva zvakawanda nezve nhoroondo yezviratidzo zvemhando uye kuti vakagadzira sei marogo avo, wobva waziva ikozvino nezve nhoroondo yeConverse logo.
Chii chinonzi Converse
Converse imhando yecanvas neshangu dzematehwe, inozivikanwa nemuenzaniso wayo weChuck Taylor All Star canvas sneaker. Yakatangwa muna 1908, Converse ikambani yekuAmerica iri muBoston, Massachusetts.
Sezvatakakuudzai. Converse yakavambwa muna 1908 naMarquis Mills Converse. Asi rakanga risiri zita rayo "rakazara", raive Converse Rubber Shoe Company. Nyaya yekuMalden, Massachusetts uye pakutanga yaive mhuri.
Vakanga vakazvipira kugadzira shangu dzerabha nebhutsu izvo zvaishandiswa nevashandi, varimi nemasoja. Muna 1915 zvinozivikanwa kuti, kuwedzera kune shangu idzodzo, yakatangawo kugadzira sneakers kunyange zvazvo yakanga isati yabuda. Zvisinei, maiva muna 1917 apo mutambi webasketball (kana shoko iroro richinzwika kuva rechienzi kwauri, rinoreva mutambi webasketball) Charles "Chuck" Taylor akabatana nekambani semumiriri wemhando, asiwo semutengesi. Uye kubatana ikoko, pamusoro pekuti munhu "ane mukurumbira" aivimba nebasa ravo, kwakavaita kuti vatarise kuvandudza dhizaini uye kunyaradza kweshangu, zvichipa iyo Chuck Taylor All Star canvas sneaker, iyo yakatangwa kekutanga. muna 1923.
Ndizvo chaizvo kufamba ikoko kwakaita kuti vawane mukurumbira mukuru uye zvakaita kuti kambani pachayo iite shanduko huru. Inosanganisirwa mu logo pachayo. Kuti ndikupe iwe zano, iyo nyeredzi iyo iyo brand pachayo mitambo yanga isiri chikamu cheiyo logo. Yakanga iri pfungwa yaChuck Taylor pachake paakatora iyo nyeredzi yebhuruu, chiratidzo chinogara uye chakava chiratidzo, kunyanya mu50s uye 60s apo vese basketball vatambi uye rockers vaipfeka Converse sneakers kubva All Star muunganidzwa.
Mumakore ekuma1970 nema1980, Converse yakawedzera kuwedzera, iine rudzi rwechigadzirwa rwaisanganisira zvipfeko nemidziyo mukuwedzera kune shangu. Uye muna 2003, kambani yakatorwa neNIKE. Kubva ipapo, Converse yakaramba iri mukurumbira uye inozivikanwa pasi rose, ine zvigadzirwa zvakasiyana siyana zvinosanganisira mateki e canvas, matehwe ematehwe, zvipfeko nemidziyo.
Kuti Converse logo yakashanduka sei kusvika nhasi
Kunobva: Logolook
Semugadziri, chii chingakufadza iwe zvakanyanya haisi nhoroondo yekambani, asi marogo ayo. Uye hatisi kuzokuramba wakamirira kwenguva refu. Kazhinji, tinogona kutaura kuti Converse ine 9 marogo akasiyana kubva payakavambwa. Ngatitaure nezvemumwe nemumwe wavo.
Yekutanga Converse logo
Sezvatakambotaura, Converse yakasikwa muna 1908. Uye yekutanga inozivikanwa logo yekambani yaiva muna 1915. Izvi zvakanga zvakasiyana chaizvo nezvatinoona iye zvino. Kutanga, yaive neruvara rwebhuruu uye muganhu wegoridhe. Uye mukati maive nemavara ekutuka. shoko rizere, Kukurukurirana. Mabhii ose akanga akaenzana.
Yekutanga logo shanduko naChuck Taylor
Sezvatakakuudza, kutorwa kwaCharles 'Chuck' Taylor kwakaita kuti kambani itange kuzivikanwa pasi rese. Uye izvo zvakare, pamwe nekuburitswa kwemuunganidzwa wavo mutsva, zvakaita kuti vape logo yavo kukwidziridzwa uye kuishandura. Waita sei? Kutanga, Vakawedzera zita remutambi webasketball kune yavo logo, pazasi pezita rekambani. Asi apa ndipo patinoona kuti nyeredzi yakatangawo kuwedzerwa, chaive chimwe chinhu chine hukama nemutambi.
Kubva 1949 kusvika ku1967
Muna 1949 chiratidzo cheConverse chakachinjwa zvakare. Kusvika panguva iyoyo pakanga paine akati wandei mavhezheni eiyo logo aisanganisirawo zita remutambi ane mukurumbira asi, mushure me1949, vakasarudza kuirerutsa uye chavakaita kuisa zita rekambani, nemabhii ese akaenzana saizi uye mukati. mavara akatsvuka machena. , ane mavara matsvuku.
Izvi zvakambosiyana nezvavaive vachiita. Zvakadaro, zvakatora makore akawanda kutozosvikira vachinja zvakare.
1963 a 1977
Iyo inotevera logo yakagara makore anopfuura gumi chete. Yakanga iri minimalist kubva ipapo Raiva rectangle riine light grey background neblack border. Mukati, izwi rekuti Kurukurai nemabhii ese ehukuru hwakafanana (hongu, ese mune madiki) uye, pamberi peshoko, nyeredzi yengano yakave nemukurumbira nemutambi.
Zvose mabhii nenyeredzi zvakanga zviri mutema.
Yakanga iri logo yakareruka, asi ichirova zvakakwana uye ichizivikanwa zvakakwana zvekuti ivo havana kana matambudziko nekuchinja. Zvechokwadi, muna 1977 yakava nechinjo itsva.
1977 a 2003
Nyeredzi yagara iri chiratidzo chave chakabatana neConverse. Uye kunyangwe yaive yekuwedzera yekushongedza chinhu, chokwadi ndechekuti muna 1977 vagadziri vaida kupa kutarisisa kwese. Nokudaro, vakagadzira logo ine zvikamu zviviri.
Kune rimwe divi, sikweya ine makona akatenderedzwa uye neshure dema paigara nyeredzi chena ine shanu. Pasina imwe ado. Hapana mavara, hapana chero chinhu. Nyeredzi chete.
Uye, pazasi chaipo, izwi rekuti Converse, pachiitiko ichi nemabhii makuru ese, in sans serif. Zvakadaro, ukatarisa pedyo uchaona kuti pane vara rine mavara maduku. Iyo 'n', iyo yakaita kuti ive pachena (iwe haunyatso nyatso ziva kusvika iwe waona kuti pane chimwe chinhu chinoshamisa pamabhii iwayo).
2003 a 2007
2003 raive gore raitsvaga kubuda uye kutanga rwendo rutsva. Uye gore iro Converse yakatengwa neNIKE uye zvaireva kuti yaive nechiratidzo chitsva chakanyoreswa uye, nacho, chikwangwani chitsva. Muchiitiko ichi chinangwa chekare chakachengetedzwa, pamwe nekumwe kuchinja. Semuyenzaniso, Panzvimbo yechikwere ine chena kumashure, denderedzwa rine mukobvu mutema muganhu wakasarudzwa. Mukati umu maive nenyeredzi, iri mudiki pane yekutanga uye mune nhema.
Uye, pazasi, sezvazvaive kare, izwi rekuti Converse, zvakare nemavara madiki 'n' nepo mamwe ari mavara makuru. Zvechokwadi, pakanga pane nzvimbo yakawanda pakati pemavara.
2007 a 2011
Iyo yapfuura logo haina kugara makore mazhinji uye muna 2007 vakasarudza kuipa iyo pfungwa nyowani uye, pamwe nayo, logo nyowani. Panguva ino tinoziva kuti ndiye munyori Jim Labadini akaigadzira. Kuti aite izvi, zvaakaita ndiko kuisa nyeredzi, mutema, pedyo nechevron muchimiro chekona yekona yakazaruka. Iyi yaive yakaumbwa nemitsetse miviri yakafara. Tinogona kutaura kuti ine zvainoita sokunge kuti ikona uye nyeredzi inosvika yomira pedyo nayo.
Pazasi tine mavara, mune ino mavara makuru uye madiki, asi akakora uye ari pedyo pamwe chete kupfuura kare.
2011 a 2017
Kuti uteedzere mafambiro, Converse yakaramba ichichinja logo. Yakachengetedza zvinhu zvayo zvikuru, zvakadai senyeredzi nezita, asi muchiitiko ichi chavakaita kwaiva kushandisa zita chete. Vaichengeta mavara madiki 'n' uye kupatsanurwa kwemavara madiki. Asi yakanyanya kumukira yaive o, yaive yakafanana nekona ine mativi akatenderedzwa umo, mukati, Chakanga chine nyeredzi ine ziso shanu muchena.
2017 kusvika ikozvino
Uye isu tinosvika kumagumo ekushanduka-shanduka uko, muchokwadi, inenge yakafanana nekudzoka kune logo ya2007 nokuti ine zvinhu zvakafanana. Vakangochinja font yezwi, uye, mune iyi kesi, mavara ese, kusanganisira iyo 'n', akaiswa nemavara makuru.
Unofungei nezvekushanduka kwechiratidzo cheConverse?