Mune chimwe chitsauko chatinoongorora mifananidzo yemhando huru, uko kubva kuCreativos takaburitsa marogo akasiyana., logotypes kana mamwe mafomati emifananidzo akadai F1 o Telefónica. Nhasi yave nguva yekubata neimwe yemhando huru munyika yemitambo. Uye ndezvekuti haisi mhando yemitambo yakadai, asi ine pesvedzero huru. Kunyanya kana tichitaura nezve "yakanyanya" mutambo. Sezvo inowanikwa mune imwe neimwe yadzo.
Muchokwadi, kutaura nezve F1 logo yakaongororwa pano, Red Bull imhando ine inomiririra yayo mumakwikwi ekumhanya-mhanya. Uye vatyairi vayo vakuru ndivo vanozivikanwa Dutchman Max Verstappen uye Spanish Sergio Pérez. Asi zvakare zvine chekuita nemhepo senge skydiving, yemahara Motocross kana Snowboarding. Mitambo inoenderana neicho brand inoda kuzviona ichimiririrwa, kumhanya uye njodzi.
Uye izvi zvakadaro nekuti iyo brand inounzwa sechigadzirwa chinowedzera simba rako. Sezvo ine, pakati pezvimwe zvakadai seshuga kana caffeine, taurine. Izvo zvinokupa simba rakawanda pane dzimwe nguva. Kutaura idi, akanga ane zvinetso zvomutemo kubvira chiziviso chacho "Red bull inokupa mapapiro" yaireva kuti iwe wakanyanya kutarisisa uye nekukurumidza kuita. Yakatokura kupfuura kofi, chimwe chinhu chisiri chechokwadi nekuti chinogona kunge chine caffeine shoma pane kofi pachayo. Mukuwedzera kune seti yezvigadzirwa zvinogona kukuvadza zvakanyanya kumuviri.
Red Bull nhoroondo
Ramba uchifunga kuti tiri kutaura nezve brand yakanyatsobatanidzwa. Sezvo yakatanga muna 1987 neAustria Dietrich Mateschitz. Zvinoenderana nenyaya iyi kutanga kwakafemerwa nechinwiwa chesimba chakatogadzirwa muThailand. Kuti nekuwedzera, yaive nezita rekutanga iro rakashandurirwa muchiSpanish raizova "Red Bull". Tichifunga izvi, inogona kunge iri yekunyepedzera yepakutanga.
Asi nekuda kwekugona kwayo kukuru kusashandiswa muThailand, mashandiro acho anotorwa kuitira kuti kambani ive neyazvino kukosha kwe11.100 miriyoni. Asi, uye kunyange kana kambani ichiverenga ine chimiro chemakore makumi mana nemashanu mukushanda, iyo Red Bull logo haina kuchinja kubva payakavambwa. Kunze kwema tweaks madiki ekugadzirisa kwayo kune mafomu matsva akadai sesocial network. Asipo mugore rayo rokusika.
Asi kunyangwe zvakadaro, idzi shanduko huru hadzina kufambisa imwe iota yemufananidzo werudzi rwako. Sezvo zita rokuti "Red Bull" rinonyatsojekesa kuti chifananidzo chayo chinofanira kunge chiri nzombe tsvuku. Muchiitiko ichi, imwe yakatarisana neimwe mumakwikwi. Kuti zvino uye nenguva dzekutsanya dzatinozviwana tanyura madziri, dziripo kupfuura nakare kose. Ehe, nemakwikwi akawanda kupfuura pakatanga brand. Chii chiri chokwadi ndechekuti Red bull uye simba rekunwa zvakabatana kune chero munhu.
Iyo Red Bull logo
Kuumbwa kweRed Bull logo kuri nyore kwazvo. Inoumbwa nemavara matatu kunyanya sezvaungaona mumufananidzo. Chimiro chebhuruu, hunhu hwemagaba. Uye inzwi dzvuku pahando, nokuda kwezita radzo, pamuganhu weyero unoipedzisa nezuva. Zvinogona kududzirwa saizvozvo, sezvo zvichiita senzombe mbiri dzakatarisana pakuvira kwezuva dzine yero dzakamira nechekumashure.
Kupedzisa kuumbwa, chiratidzo R icho makambani mazhinji akasarudza kuisa pamhando dzavo. Sezvo zvaive zvichinetsa kuti nei vaigona kukopwa neimwe nzira kana imwe uye nekudaro vakave nechokwadi chekuti chivakwa "chakaiswa chisimbiso". Sekutaura kwatakaita muchigaba chaimo taigona kuonawo ruvara rwesirivha runoperekedza bhuruu. Muchokwadi, izvi zvinoita senge kuumbwa kwemureza, sezvinoitika, semuenzaniso, neF1 mureza kana vapedza mujaho.
Mucherechedzo usina shanduko dzakawanda
Zvinoshamisa kuti anopfuura makore makumi mana gare gare brand yakaramba yakasimba. Kupukunyuka kuwanda kwekuchinja uye kusimba nguva dzese. Kunyanya kana chiri chifananidzo chakanyanya kuumbwa senzombe mbiri, zuva uye matatu anoyevedza mavara. Izvi zvinowanzokonzera kukanganisa kwakawanda iyo idiki saizi yelogo. Ndosaka vafunga kuita mufananidzo mutsva wewebhusaiti yavo.
Muchokwadi, isu tinogona kunge takatarisana neinogoneka logo shanduko. Kubvisa imwe yenzombe uye kuwedzera sphere, saka zvakakosha nhasi kune maumbirwo akakomberedzwa uye kubvisa zuva. Kugadzira chimiro chenzombe isati yachaja. Asi izvi hazvisizvo zvachose, sezvo mufananidzo watinoona pazviitiko uye pamakani avo ekunwa hausi uyu mutsva.. Iko kuri kuchinjika kune nharaunda yedhijitari inowanikwawo pasocial network se Twitter, muMotor accounts uye pamusoro pezvose, mumitambo yemagetsi. Asi hazvina kudaro mune yepamutemo.