UPS muVenice
Makambani eCourier uye epasuru agara aine shanduko zhinji nenjodzi. Kubva payakavambwa vanga vachichinjira kune shanduko, zvakanyanya kana zvichibvira, munguva dzino. Pakasvika nguva yese yedhijitari, uko tsamba dzakamiswa kutumirwa, zvaiita sekuti masevhisi aya aizopera. Hapana chingave chinopfuura chokwadi, Kune zvakawanda uye zvakanyanya kutenga online uye makambani anoenderana nazvo. Iyo UPS logo inoratidza shanduko iyi kubva payakavambwa kumashure muna 1907.
Uye ndezvekuti kambani yakazvarwa pakati peshamwari mbiri, pasina chero mhando yemufananidzo wekambani kana kushambadza sirogani yemhando. Iyi kambani yakabatana neimwe kubva kuguta reSeattle muWashignton. Ndipo pavakabva pakuva American Messenger Company kuenda ku Merchants Parcel Delivery nekuda kwekuzvipira kwavo kuendesa mapaketi echikafu.
Ndipo pavakatenga mota yavo yekutanga, a ford modhi t yakashandurwa kuita meseji. Uye akabatanidzwa naCharles Soderstrom, uyo anoratidza kupenda mavans brown (kuita kuti guruva risaonekwe), uko UPS logo inotanga kuoneka, muna 1916.
Chekutanga UPS logo
Nhoroondo yemapasuru inotanga yakabatana nechimwe chinhu sechinyakare sekuendeswa kwemashoko neshiri.. Panyaya yeUPS, isu tinogona kuona logo yayo inomiririrwa neImperial Eagle ine hukuru hwepakati-pasuru yakabatwa nemaoko ayo. Mupakeji inomiririrwa, sirogani "Chokwadi. Fast. Chokwadi". Kusimbisa chengetedzo iyo kambani yako inopa mukuunzwa kwepakeji. Chimwe chinhu chine musoro panguva iyoyo kana iwe uchida kuwana chivimbo nevatengi vatsva.
Mucherechedzo wacho une ruvara rwebrown kuti uenderane nemavans ari pasi peruvara rwutema rweChapungu uye pasuru chena. Ichi chiratidzo chakasarudzwa pamberi pekubatanidzwa nekambani yaikwikwidza uye chakagara kubva 1916 kusvika 1937, uko chakachinja UPS logo zvachose.
Iyo UPS logo, yakazara
United Parcel Service (Parcel sevhisi unit, yakashandurwa chaizvo) inooneka kekutanga kuratidzwa muchiratidzo muna 1937, ichitora shanduko yayo yekutanga. Haisi chete kubatanidzwa kweiyo acronym UPS inomira kunze, asiwo wedzera ruvara rwegoridhe mukati mefonti. Kuwedzera mimwe mitsetse yebrown, kutevedzera ukobvu uye kupenya.
Nhovo yakanga ine shanduko shoma, ichisiya pamusoro pepamusoro uye kubvisa mutsara wakapoteredza wakachena. Vakawedzera mumvuri webrown uye shanduko yetagline inoti "The Delivery System for Quality Stores." Chirevo chakajeka kukambani yakanga yatanga kubatanidzwa mumusika uye yaitsvaga kugadzirisa kwemakambani makuru. Mukuwedzera, zuva rekugadzirwa kwekambani rinoonekwa "Kubva 1902". Chimwe chinhu chinoonekwa mulogo asi isu hatinzwisise chikonzero, sezvo chakatangwa muna 1907.
Shanduko itsva huru
Anenge makore makumi maviri neshanu gare gare, UPS yakashandura zvakare logo yayo kuita chimwe chinhu chakareruka.. Inongoratidzwa nemitsara yebrown yakasviba uye yakareruka yeBold UPS mavara. Mukuwedzera, vakawedzera chiratidzo chechiratidzo kekutanga.
Ichi chiratidzo chakakamurwa kuita zvikamu zviviri, pane chimwe uye kupa kuenderera kune yapfuura, nhovo painovhara mavara UPS.. Uye kune rumwe rutivi, pamusoro peiyo logo, bhokisi rechipo rine uta. Izvi hazvina kufarirwa muzvikamu zvese zvekambani, sezvo zvaibatanidza zvakanyanya kune chaiyo mhando yepasuru kukambani. Pamusoro pezvo, kusanganisa nhovo yechinyakare nepasuru 'yakanaka' kwaisaita sekunge kuri nyore. Paul Rand, munyori weiyi dhizaini, akazviruramisa panguva iyoyo sezvizvi:
Iyo bowtie element ndiyo chete nzira iyo rectangular chimiro chaigona kugadzirwa kumiririra pasuru, uye icho chaive chiri nyore uye chakanyatso zivikanwa graphic clue kune zvakaitwa nekambani.
Rand zvakare inoenderera mberi, ichiruramisa logo yayo kune kuburikidza nemibvunzo yaaibvunza chero munhu, kwete nyanzvi dzekugadzira. Uye ndezvekuti akabvunza mwanasikana wake, uyo akapindura kuti: "Chipo baba." Kwaari izvi zvaive zvakawandisa, nekuti akataura zvaaida kuita. Pamusoro pekugadzira logo inosetsa, chimwe chinhu chaaida kuzadzisa nekuti chaiita senge chinangwa chekutevera.
Kusvika parizvino nelogo
Mushure mekuchinja kukuru kwakadai, UPS yakadzokera munzira yakatangwa makore mazhinji apfuura nechiratidzo chayo. Iye zvino nenzira yakavandudzwa uye yemazuva ano, muna 2003 akaisa zvakare ruvara rwegoridhe sechinhu chekutanga. Mavara egoridhe, shading uye zvakanyanya kuitika, nekuda kwemikana yekugadzira mumakore aya chimiro chakakombama zvishoma. Uye zvakare, kukwanisa kutevedzera chimiro chakambogadzira chipo chaPaul Rand, vakaisa tabhu yaivhara chikamu chemukati mechiratidzo.
Ndarama yechiratidzo ichi ine vintage gradient, iyo yakateedzera 3D uye ikaita kuti inakidze mune zvakadhinda uye mavara. Iyi logo yakagara kusvika 2014, asi kugadziridza kwayo hakuchina kungoerekana kwaitika, asi kuenderera kweiyo logo iyi.
digitally yakagadziridzwa
Ikozvino UPS logo yakagadzirwa muna 2014. Shanduko, sezvinoonekwa, haipfuurire kubvisa vhoriyamu, kubvisa mimvuri uye gradients kune yegoridhe ruvara. Izvi zvinoitwa nechikonzero chiri nyore kuti tanga tichitaura pane zvimwe zvakawanda zvinyorwa muCreativos, kwatinotaura nezve kugadziridzwa kwemamwe makambani. Uye ndizvozvo kuigadzirisa kune nharaunda yedhijitari uye masocial network, makambani akawanda uye akawanda anogadzirisa mufananidzo wavo kune mutsara wakatsetseka.
Kusarudze chinhu kunze kwemavara maviri akapfava uye ari nyore. Zvakare, sezvatinoona, kerning pakati pemavara nemapendero enhovo yakagadziridzwa, ichipa mhepo yakawanda kune rumwe rutivi. Izvi zvinoitwa kuti zvive nani kuverenga kana uchishandura kune zvidiki zvidiki kuti zvikwane, semuenzaniso, kune favicon yewebhu kana mufananidzo wepasocial network.
Ichi chinhu chakanga chisina kurangarirwa kare., sezvo mufananidzo wacho waizomiririrwa, kazhinji kazhinji, pamwero mukuru. Asi dhizaini yaifanira kuchinjika kune idzi nzvimbo nyowani kuti dzirambe dzichiita zvine musoro.