Paula scher ngumyili wegraphic waseMelika kunye negcisa eli iye yaliguqula ilizwe loyilo ngesimbo sakhe esisodwa nesakhe. U-Scher wayengumlawuli wokuqala we-arhente yoyilo ye-Pentagram, awayijoyina ngo-1991, kwaye uye waphuhlisa iiprojekthi zezazisi zenkampani, amaphulo entengiso, imizobo yokusingqongileyo, ukupakisha kunye noyilo lopapasho loluhlu olubanzi lwabaxumi, kubandakanywa nezifunyenweyo. Citibank, Tiffany & Co., Ithiyetha yoLuntu, iJazz kwiZiko laseLincoln, iMyuziyam yoBugcisa banamhlanje okanye iMuseum yaseUnited States Holocaust Memorial.
Ichazwe njenge "Umnxibelelanisi onobuchule oqhelekileyo ngokukhawuleza". Konke oku kukubonga kwimpembelelo esuka kwinkcubeko yepop ukuya kubugcisa obuhle emsebenzini wakhe. Kweli nqaku siza kukuxelela malunga nomsebenzi wobungcali kaPaula Scher, ukuba loluphi uyilo lwakhe oluphawulekayo kunye nendlela ayidibanise indima yakhe njengomyili kunye neyomzobi.
I-Biography
UPaula Scher wazalwa ngo-Okthobha 6, 1948 IWashington dc, intombi yomzobi weemaphu nomfundisi-ntsapho. Ekubeni wayemncinane wabonakalisa umdla kubugcisa nakuyilo, ephenjelelwa ziimephu ezazotywa nguyise. Wafunda uBugcisa obulungileyo ePennsylvania, kwisikolo saseTyler soBugcisa, apho wayefunda khona Seymour Chwast, awatshata naye ngowe-1973.
Emva kokuba ephumelele, wafudukela eNew York waza wangena kwihlabathi leengcali, ephethe uhlengahlengiso lwecandelo labantwana lendlu yokupapasha. Indlu engaqhelekanga. Ikhontrakthi yakhe elandelayo yanikezelwa yinkampani Iirekhodi ze-CBS, apho wayeqeshelwe ukusebenza kwisebe labo lezentengiso nelokunyusela, waza ukusuka apho waya kusebenza Iirekhodi zeAtlantic, esebenza njengomlawuli wezobugcisa. Kunyaka emva kokuhamba kwakhe, i-CBS yamqesha kwakhona njengomlawuli wezobugcisa ukuba alawule isebe lokhuseleko. Wahlala iminyaka esibhozo, eyila amanye amaqweqwe asele abe yimifanekiso yenkcubeko yomculo.
Ngo-1982 waqala umsebenzi wakhe ozimeleyo kwaye ngo-1984, kunye noTerry Koppel waseka iKoppel & Scher, inkampani ebisebenza iminyaka esixhenxe nabathi baphuhlisa izazisi zenkampani, iintengiso kunye namaphulo okuhlela. Ngowe-1991 wangena IPentagram njengeqabane, isikhundla asenaso nanamhlanje.
Izifo
Umsebenzi kaPaula Scher ubonakaliswa nguye usetyenziso oluyilayo nolubonakalisayo yochwethezo, kunye nobuchule bayo bokudala iinkqubo ezibonakalayo eziguqukayo nezihambelanayo. Ezinye zezona zidumileyo ziyilo zezi:
- Isazisi senkampani yeCitibank, eyadalwa ngo-1998 kunye noTom Geismar. I-logo idibanisa igama lebhanki kunye nesaphetha esibomvu ngaphezu kweleta t, efanekisela i-ambulera ekhuselayo. Uyilo lwaba yimpumelelo kwaye lwaba lolona luphawulwa kakhulu kwicandelo lezemali.
- Isazisi senkampani yeTiffany & Co., eyakhiwe ngo-1995. I-logo iqulethwe igama le-brand elibhaliweyo nge-typography enhle kunye neklasikhi kwimvelaphi eluhlaza okwesibhakabhaka, umbala ohlukileyo wobucwebe. Uyilo lubonisa ubugocigoci kunye nobunewunewu bophawu, kunye nesithethe kunye nembali.
- Umfanekiso womzobo weTheatre yoLuntu, eyadalwa ngo-1994 yaza yandiswa kwiminyaka eyalandelayo. Uyilo lusekelwe ekusebenziseni i-typography enesibindi kunye ne-condensed, edityaniswa nemifanekiso ephilileyo kunye nemibala yokwenza iipowusta, iinkqubo, iintengiso kunye neempawu zethiyetha. Uyilo lugqithisa amandla, iyantlukwano kunye nobuchule bemisebenzi eyenziwa eqongeni.
- Umfanekiso womzobo weJazz kwiZiko laseLincoln, eyakhiwe ngo-2004. Uyilo luphefumlelwe yintshukumo kunye nesigqi se-jazz, usebenzisa iimilo zejometri, imibala eyahlukileyo kunye neefonti ezahlukeneyo ukudala ulwimi olubonakalayo oluguquguqukayo noluguquguqukayo. Uyilo lusetyenziswa kumajelo ahlukeneyo, njengeepowusta, iincwadana, amatikiti okanye iiCD.
Ipeyinti
Ukongeza kumsebenzi wakhe njengomyili, uPaula Scher naye Uye wapeyinta ukususela ekupheleni kwe-90s. Imizobo yakhe ubukhulu becala ziimephu zefomati ezinkulu, ezimele iindawo ezahlukeneyo kwihlabathi liphela ngendlela engabonakaliyo nenemibala. UScher usebenzisa iimephu njengendlela yokubonisa umbono wakho wehlabathi, kunye nokucamngca ngezihloko ezifana nejografi, ezopolitiko, imbali okanye inkcubeko.
Imizobo yakhe iboniswe kwiigalari ezininzi kunye neemyuziyam, njenge iMyuziyam yoBugcisa bale mihla eNew York, iMyuziyam yobuGcisa yaseDenver okanye iCooper Hewitt National Design Museum.
Enye into enomdla kwimizobo kaPaula Scher yindlela adlala ngayo ngezikali kunye nokulinganisa, ukudala iimephu ezingahambelani nobunyani bejografi, kodwa kunoko kubonisa imbono yakhe okanye ukutolika. Ngokomzekelo, kuthotho lwakhe "Umhlaba", I-Scher imele ihlabathi ngokwemiqathango eyahlukeneyo, njengabemi, imozulu, inkolo okanye ezopolitiko, ukunika ngaphezulu okanye ngaphantsi ukubaluleka kumazwe okanye imimandla ngokokubaluleka okanye ukubaluleka kwisihloko ngasinye. Ngaloo ndlela, uScher imibuzo iimephu eziqhelekileyo kwaye isimema ukuba sicinge malunga nendlela uyilo olunokuthi lube nefuthe ngayo kumbono wethu wehlabathi.
Ukuqwalaselwa
UPaula Scher ufumene amabhaso amaninzi kunye nokuwongwa ngomsebenzi wakhe, kubandakanya:
- Imbasa ye-AIGA, elona bhaso liphezulu kuyilo lwegraphic lwaseMelika, elanikezelwa ngo-2001.
- IMbasa ye-SOTA yokuchwetheza, eyanikezelwa kwi-2017 nguMbutho we-Typographic Aficionados ngenxa yegalelo labo kwintsimi ye-typography.
- Imbasa yoYilo yeSizwe, yawongwa ngo-2019 yiCooper Hewitt National Design Museum ngokugqwesa kunye nokusungula izinto ezintsha kuyilo.
Ukongeza, uScher ubizwe ngegama UGqirha Honoris Causa ukusuka kwiiyunivesithi eziliqela, ezifana School of Visual Arts okanye Cooper Union, kwaye uye waba unjingalwazi lundwendwe kumaziko ahlukeneyo emfundo.
Inkwenkwezi kwimbali yoyilo
UPaula Scher ngomnye wabayili bemizobo elona futhe linamandla ehlabathini, eye yakwazi ukwenza imifanekiso eqingqiweyo, ehlakaniphile kunye nefikelelekayo engene kwi-American vennacular. Umsebenzi wakhe usekwe kusetyenziso oluyilayo nolucacileyo lokuchwetheza, kunye ne ukudalwa kweenkqubo ezibonakalayo eguqukayo kwaye iyahambelana. Ukongeza, uScher ukwanikezela ekupeyinteni, esenza iimephu ezingabonakaliyo kunye ezinemibala ebonisa umbono wakhe wehlabathi. UScher ufumene iimbasa ezininzi kunye nokuwongwa ngomsebenzi wakhe, kwaye uye waba njalo umthombo wokhuthazo kwizizukulwana zabayili.