UPepe Cruz-Novillo Ungomnye wabayili bemizobo ababalulekileyo nabavunyiweyo eSpain, kunye nereferensi kwibala lamazwe ngamazwe. Umsebenzi wakhe usukela kuyilo lwesazisi senkampani, kuyilo lokuhlela, uyilo lwepowusta, uyilo lweengqekembe kunye namanqaku ebhanki, okanye uyilo lwemifanekiso eqingqiweyo kunye nemisebenzi yobugcisa.
Uye wadala ezinye zeempawu ezibalaseleyo kunye neempawu ezingapheliyo kwimbali yaseSpain, eziyinxalenye yememori edibeneyo kunye nenkcubeko ebonakalayo yelizwe. Kweli nqaku, Siza kukubonisa iilogo ezilishumi ezibalaseleyo yenzelwe nguPepe Cruz-Novillo, kwaye siza kukuxelela ibali layo, intsingiselo yalo kunye nefuthe layo.
I-Repsol, ilogo yamandla kunye nentshukumo
I-logo ye-Repsol, inkampani yeoli yaseSpain, yenye yezona ziyaziwa kakhulu kwaye kwindalo iphela nguCruz-Novillo. Yadalwa kwi-1987, xa inkampani idityaniswe nezinye iinkampani kwicandelo kwaye idinga umfanekiso omtsha obonisa ukwanda kunye nokwahluka kwayo.
I-logo iqulathe uxande olwahlulwe lwaba ngamalungu amane alinganayo, ngalinye libe nombala owahlukileyo: obomvu, o-orenji, oluhlaza kunye nobhlowu. Le mibala imele izinto ezine zendalo: umlilo, umhlaba, umoya kunye namanzi, kwaye ikwafanekisela iindidi zemisebenzi yeRepsol kunye neemveliso. Igama lenkampani libhalwe ngomhlophe kwixande, kunye ne-typography elula kunye yanamhlanje.
I-logo ye-Repsol ngumzekelo we ukulula y ukusebenza ngempumelelo, ehambisa umfanekiso we-solvency, ukuqaliswa kwezinto ezintsha kunye nokuzibophezela kokusingqongileyo. Ukongezelela, kulula ukulungelelanisa kwimidiya eyahlukeneyo kunye neefomathi, njengoko kunokubonwa kwizicelo zayo kwizikhululo zenkonzo, izithuthi, iiyunifomu, intengiso, njl.
Cope, uphawu lonxibelelwano kunye nesininzi
ICadena Cope, esinye sezikhululo zikanomathotholo eziphambili eSpain, nayo yamthemba uCruz-Novillo ukuyila ilogo yayo ngo-1989. Isiphumo yaba ngumfanekiso odibanisa isithethe kunye namhlanje, kwaye oko kubonisa amaxabiso ekhonkco: ukusondela, ubungcali, ubuninzi kunye nomgangatho.
I-logo yenziwe ngezinto ezimbini: igama lesikhululo, elibhalwe ngoonobumba abakhulu ngochwethezo lwakudala noluhle, kunye nesangqa esibomvu esinoonobumba bokuqala be-COPE ngombala omhlophe, esinochwethezo lwangoku kunye noluguquguqukayo. Isangqa esibomvu ikhupha ubume bomakrofoni, isixhobo esisisiseko sikanomathotholo, kwaye ikwacebisa umbono womanyano, umanyano kunye nonxibelelwano.
I-logo ye-Cope ngumfanekiso owaziwayo lungelelanisa kwiinguqu kunye nobuchwepheshe obutsha, ukugcina isiseko kunye nobuntu. Yilogo echonga inethiwekhi kunye nabaphulaphuli bayo, kwaye oko kuye kwaba sisalathiso kwindawo yerediyo yaseSpain.
I-PSOE, uphawu lwezopolitiko kunye ne-socialism
I-Spanish Socialist Workers Party (PSOE), iqela lezopolitiko elidala kunazo zonke eSpain, liphinde lajika kwi-Cruz-Novillo ukuze lihlaziye umfanekiso walo kwi-1977, emva kokufa kukaFranco kunye nokuqala kweDemocratic Transition. Umyili wenze uphawu olubonisa i utshintsho kunye esperanza ukuba iqela limele uluntu lwaseSpain.
Ilogo iqulathe kwinqindi elibhinqiweyo elibambe irozi ebomvu, kwimvelaphi emthubi. Inqindi lifanekisela amandla, umzabalazo kunye nomanyano lwabasebenzi, ngelixa irozi imele ubuhle, uxolo kunye nenkululeko. Imvelaphi etyheli ibonelela ngokukhanya kunye nokuchasana, kwaye ibhekisa kumbala weflegi yaseSpain. Igama leqela libhalwe ngomgca omncinci kunye nefonti ejikelezileyo kunye neyobungane, ethambisa umfanekiso kwaye wenze ukuba ufikeleleke ngakumbi.
Ilogo ye-PSOE ngumfanekiso onayo wanyamezela ngokuhamba kwexesha kwaye oko kuye kwakhapha iqela kwixesha elibaluleke kakhulu, njengokhetho lokuqala lwentando yesininzi, oorhulumente bakaFelipe González kunye noJosé Luis Rodríguez Zapatero, okanye isindululo sokugxeka esazisa uPedro Sánchez kumongameli. Luphawu oluye lwadlula inqanaba lezopolitiko kwaye oko kuye kwaba luphawu lwembali yaseSpeyin.
Correos, uphawu lwembalelwano kunye nesimanjemanje
Thumela, Inkampani kawonkewonke ejongene nenkonzo yeposi eSpain, iphinde ithembe i-Cruz-Novillo ukuyila i-logo yayo kwi-1977. Umyili wenza umfanekiso obonisa ukuphucula izinto kunye ngempumelelo yenkampani, ejongene nomngeni wokuziqhelanisa neemfuno ezintsha kunye neemfuno zoluntu.
Ilogo isekwe kwinto elula kakhulu kodwa ebaluleke kakhulu: uqhoqhoqho, isixhobo somculo esivuthuzayo esasifudula sibhengeza ukufika kweposi. I-bagpipe imelwe i-geometric kunye ne-stylized shape, eyenziwe ngunxantathu ophuzi kunye nesangqa esiluhlaza. Unxantathu ufuzisela isantya, ulwalathiso kunye nokuchaneka, ngelixa isangqa simele ukuqhubeka, ukhuseleko kunye nokuthembela. Igama lenkampani libhalwe ngoonobumba abakhulu kunye ne-typography ecacileyo kunye nesebenzayo, ehamba kunye nesimboli ngaphandle kokuthatha ukuvelela kwayo.
Ilogo yeCorreos ngumfanekiso onayo yavela ngokuhamba kwexesha, kubandakanywa utshintsho oluncinci kunye nokuphuculwa, kodwa ukugcina ingundoqo kunye nesazisi. Luphawu olukwazile ukuhambisa amaxabiso kunye nomgangatho wenkampani, kwaye iye yaba ngumfanekiso woyilo lwegraphic waseSpain.
Amanqaku ebhanki, uphawu loqoqosho kunye nenkcubeko
Omnye weyona misebenzi ibalulekileyo kunye neyaziwayo kaCruz-Novillo yayiyimali yebhanki yeBhanki yaseSpain, eyakhutshwa phakathi kwe-1982 kunye ne-1992, kwaye yayiyeyokugqibela ngaphambi kokufika kwe-euro. Umyili wayephethe ekudaleni uthotho lwemali ezibhanga ezibonisa i isiko kunye iyantlukwano ukusuka eSpain, kwaye oko kwangaxeshanye bekhuselekile, ukusebenza kunye nobuhle.
Iimali ezingamaphepha zaziphefumlelwe ngabantu abadumileyo kwimbali, iincwadi zeSpanishi, isayensi kunye nobugcisa, njengoKumkani uJuan Carlos I, umbhali uMiguel de Cervantes, umdwebi u-Diego Velázquez, isazi sezibalo uPedro Nunes, umakhi u-Antoni Gaudí okanye umdwebi uMaruja Mallo. I-bill nganye yayinombala obalaseleyo, owawunxulunyaniswa nexabiso kunye nomlingiswa, kwaye oko kwenza kube lula ukuchonga nokuhlela. Amanqaku ebhanki abandakanya izinto ezibonisa umzobo kunye nexesha lakhe, njengemifanekiso, iidyasi zengalo, iimephu, imisebenzi yobugcisa, njl.
Amatyala ayilwe nguCruz-Novillo yayingamatyala lawo batyebisa inkcubeko nelifa lemveli laseSpain, kwaye oko kube negalelo ekusasazeni nasekuhlonipheni awona manani abalaseleyo. Yayiziimali ezingamaphepha eziye zaba yinxalenye yobomi bemihla ngemihla babantu baseSpain, kwaye ezisagcinwe njengezinto zabaqokeleli namhlanje.
Iflegi yaseMadrid, uphawu lwesazisi kunye nesixeko
Iflegi yoLuntu lwaseMadrid, ummandla oquka inkunzi yaseSpain kunye nabanye oomasipala, nayo yenzelwe nguCruz-Novillo ngo-1983, xa ukuzimela kwadalwa. Umyili wenze iflegi emele i Ubume kunye ubunye yommandla, kwaye loo nto yayilula kwaye intle.
Iflegi yenziwe ngezinto ezimbini: imvelaphi ebomvu ebomvu, engumbala wendabuko waseMadrid, kunye nekhaka eliphakathi, eliqulethe iinkwenkwezi ezisixhenxe ezimhlophe kwibala elizuba. Iinkwenkwezi zifanekisela iqela leenkwenkwezi zeBig Dipper, ethi ngokutsho kwentsomi yakhokela abahlali bokuqala balo mmandla. Ikhaka likwabandakanya iinqaba ezimbini, ezimele amaphondo amabini asemdeni weMadrid: iGuadalajara kunye neToledo.
Iflegi yaseMadrid yiflegi enayo unido kubantu baseMadrid kwaye oye wavakalisa ibhongo lakhe kunye nokuba ngummandla wakhe. Yiflegi ekhe yaphaphazela kwizakhiwo zikawonke-wonke, kwimibhiyozo yemidlalo, kwimiboniso yezentlalo nakwiziganeko zembali yoluntu.
Ezinye iilogo ezibalulekileyo
- I-Antenna 3: I-Antena 3, enye yeenethiwekhi eziphambili zikamabonwakude zabucala eSpain, yayinayo i-Cruz-Novillo ukuyila ilogo yayo ngo-1989, xa yayiqala ukusasaza. Umyili wenze umfanekiso obonisa ukutsha kunye nokwahluka kwekhonkco, eliboniswe njengenye indlela kuluntu.
- Umnxeba: I-Telefónica, inkampani ehamba phambili yezonxibelelwano eSpain nakumazwe aliqela aseLatin America, nayo yayimthembile uCruz-Novillo ukuyila uphawu lwayo ngo-1984, xa inkampani yayijongene nenkqubo yokuphucula kunye nokwandisa. Umyili wenza umfanekiso omele iteknoloji kunye noqhagamshelo lwenkampani enikezelayo, kodwa yayilula kwaye ikhumbuleka.
- INTAKA: I-El Ave, inkonzo kaloliwe ebaleka ngesantya esiphezulu eSpain, nayo ibale kwi-Cruz-Novillo ukuyila ilogo yayo ngo-1992, xa umgca wokuqala wasungulwa phakathi. eMadrid naseSevilleukuya. Umyili wenza umfanekiso obonisa isantya kunye nokulula kwenkonzo enikezelwayo, ngelixa likhangeleka kwaye lihlukile.
- Umhlaba: Umhlaba, elinye lawona maphephandaba afundwayo nadumileyo eSpain, iphinde yajika kwi-Cruz-Novillo ukuyila i-logo yayo kwi-1989, xa iphephandaba lasekwa. Umyili wenze umfanekiso obonisa ulwazi kunye nemicimbi yangoku enikezelwa liphephandaba, kwaye oko kwakucacile kwaye kuyamangalisa.
Ilivo eliphakathi
UPepe Cruz-Novillo nguye ubuhlakani yoyilo lwegraphic, oludale iilogo eziphawule imbali kunye nenkcubeko yaseSpain. Iimpawu zabo ziyimisebenzi yobugcisa edibanisa ukulula, ubuhle, imvelaphi kunye nentsingiselo, kwaye baye bakwazi ukulungelelanisa utshintsho kunye neemfuno zexesha ngalinye kunye nomxhasi ngamnye. Kweli nqaku, sijonge iilogo ezilishumi zezona mpawu, ezisibonisa i butyebi kunye iyantlukwano Umsebenzi wakhe, kwaye oko kusimema ukuba siwuthande kwaye sifunde kwitalente yakhe kunye nobuchule bakhe.
Ukongeza kwezi logos ezilishumi, uPepe Cruz-Novillo uye waqulunqa ezinye ezininzi ezifanelwe ukukhankanywa, ezifana nezo zikaRenfe, Iberia, Endesa, Banco Santander, El País, RTVE, okanye uMgaqo-siseko waseSpain. Zonke ziphela zibubungqina bakhe ubuchule kunye nayo ukuguquguquka, kunye nobuchule bayo bokwenza imifanekiso leyo nxibelelana kwaye vuyisa. U-Pepe Cruz-Novillo, ngaphandle kwamathandabuzo, ubhekisela kwi-graphic design yaseSpain, kunye nomzobi oye wakwazi ukubamba umbono wakhe kunye nesimbo kwi-logos yakhe nganye.