Iheda yewebhu, ekwabizwa ngokuba yiheader, inxalenye ephezulu yephepha lewebhu, apho i-logo, imenyu yokukhangela, injini yokukhangela, ulwazi loqhagamshelwano, inethiwekhi yoluntu kunye nezinye izinto ezibalulekileyo ziboniswa. Isihloko soqhagamshelwano lokuqala umsebenzisi analo ngewebhusayithi yakho, ngoko kufuneka ibe nomtsalane, isebenze kwaye ihambelane nomfanekiso wakho webrand.
Isihloko sewebhu sinempembelelo enkulu kwi SEO ukubeka indawo, kuba ichaphazela amava omsebenzisi, izinga lokunyuka, ixesha lokuhlala kunye nokuguqulwa. Ke ngoko, kubalulekile ukuba ulungiselele iheader yewebhu ngokulandela eyona ndlela yoyilo lwewebhu kunye neendlela zokukhangela injini. Kweli nqaku siza kukunika iingcebiso zokwenza ezona ntloko zibalaseleyo zewebhu, iiheader kuyilo lwewebhu, eziya kukunceda uphucule. inkangeleko, ukusetyenziswa kunye nokusebenza kwewebhusayithi yakho.
Chaza injongo kunye nabaphulaphuli bewebhusayithi yakho
Ngaphambi kokuyila iheda yewebhu, Kubalulekile ukuba uchaze injongo kunye nabaphulaphuli kwiwebhusayithi yakho. Injongo yile nto ufuna ukuyiphumeza ngewebhusayithi yakho, umyalezo ofuna ukuwudlulisela, isenzo ofuna ukusixhokonxa okanye ingxaki ofuna ukuyicombulula. Uluntu ngumamkeli wewebhusayithi yakho, iqela labantu ofuna ukufikelela kubo, ukwazisa, ukucenga okanye ukuvuyisa.
Chaza injongo nabaphulaphuli yewebhusayithi yakho iya kukunceda ukhethe ezona zinto zifanelekileyo kwisihloko sakho sewebhu, ezihlangabezana nokulindelweyo kunye nomdla wabathengi bakho abanokubakho. Ngokomzekelo, ukuba injongo yakho kukuthengisa iimveliso kwi-intanethi, ezona zinto zibalulekileyo kwi-header yakho yewebhu ingaba yilogo, imenyu, i-injini yokukhangela, inqwelo, kunye neqhosha lokuthenga. Ukuba abaphulaphuli bakho bancinci, i-header yewebhu ingaba noyilo lwangoku, oluguquguqukayo kunye nombala.
Khetha ifonti efundekayo nehambelanayo
Ukuchwetheza yenye yezona zinto zibalulekileyo kuyilo lwewebhu, kuba inempembelelo enkulu kwimbono, imvakalelo kunye nesenzo sabasebenzisi. Ukuchwetheza kunokudlulisa iimvakalelo, ixabiso, ubuntu kunye nesazisi sophawu. Ke ngoko, kubalulekile ukuba ukhethe ifonti efundekayo nehambelanayo kwisihloko sakho sewebhu, ekulula ukuyifunda kwaye idibanise kunye nalo lonke uyilo.
Ukukhetha ifonti efundekayo nengaguqukiyo kwisihloko sakho sewebhu, unokulandela ezi ngcebiso:
- Sebenzisa i-typography ecacileyo, elula kwaye engahonjiswanga. ekhangeleka ilungile nakweyiphi na isayizi kunye nesixhobo.
- Khetha ifonti ehambelana nesimbo kunye nethoni yewebhusayithi yakho, ebonisa ubuntu bakho kunye nomfanekiso webrand yakho, kwaye ivelisa unxibelelwano kunye neemvakalelo kunye nomsebenzisi.
- Sebenzisa ifonti echasene nemvelaphi, ukuba inombala ofanelekileyo kwaye iqaqambisa eyona miba ibalulekileyo, njenge logo okanye imenyu.
- Sebenzisa ifonti encedisa enye ifonti, enendibaniselwano elungileyo yobunzima, izimbo kunye nezithuba, kwaye oko kudala i-hierarchy ebonakalayo.
Khetha umgangatho, imifanekiso yoqobo kunye nefanelekileyo
Imifanekiso yenye into ephambili yoyilo lwewebhu, kuba banokubamba ingqalelo, bavelise umdla, badlulise iimvakalelo, babonise imveliso okanye inkonzo, benze ukuchongwa okanye bacenge umsebenzisi. Ke ngoko, kubalulekile ukuba ukhethe umgangatho, imifanekiso yoqobo kunye nefanelekileyo yentloko yakho yewebhu, eyomeleza umyalezo wakho, isiphakamiso sakho sexabiso kunye nomfanekiso wakho webrand.
Ukukhetha umgangatho, imifanekiso yoqobo kunye nefanelekileyo kwisihloko sakho sewebhu, unokulandela la macebiso:
- Sebenzisa imifanekiso enesisombululo esiphezulu, ezikhangeleka zibukhali kwaye zicacile, kwaye zilungelelanisa ubungakanani kunye nefomathi yesihloko sakho sewebhu.
- Thumela imifanekiso yoqobo, ezizezakho okanye ozithengileyo okanye ozikhuphileyo kwiibhanki zemifanekiso esemgangathweni, kwaye azenzi generic, ziyadika okanye aziphindaphindi.
- Yongeza imifanekiso efanelekileyo, enento yokwenza nomxholo, imveliso okanye inkonzo oyinikezelayo, kwaye eyongeza ixabiso, ulwazi okanye ubungqina kwisihloko sakho sewebhu.
- Sebenzisa imifanekiso ebonisa abantu, eziyinyani, ezendalo kunye nezahlukeneyo, kwaye ezivelisa uvelwano, ukuthembela kunye nokusondelelana nabaphulaphuli ojolise kubo.
- Sebenzisa imifanekiso ebonisa iziphumo, ezingaphambi nasemva, ezibonisa ukusebenza, umgangatho kunye nokwaneliseka kwemveliso okanye inkonzo yakho.
Yongeza izinto zokuguqula kunye nokuthembela
Uguqulo kunye nezinto zokuthembela Zizo ezo zikhuthaza umsebenzisi ukuba enze isenzo esinqwenelekayo, esinjengokuthenga, ukubhalisa, ukuqhagamshelana, njl., kunye nokuhambisa ukhuseleko, ukuthembeka kunye negunya. Ezi zinto zingamaqhosha, iifom, iimpawu, izitampu, ubungqina, njl. Ezi zinto kufuneka zibekho kwi-header yakho yewebhu, njengoko zingundoqo ekuphuculeni ukusebenza kunye nokubeka iwebhusayithi yakho.
Ukongeza izinto zokuguqula kunye nokuthembela kwisihloko sakho sewebhu, unokulandela ezi ngcebiso:
- Sebenzisa amaqhosha abonakalayo, ezinombala, ubungakanani, imilo kunye nombhalo otsala umdla, obonisa ngokucacileyo isenzo ofuna ukuba umsebenzisi asenze, kunye nekhonkco kwiphepha elihambelanayo.
- Sebenzisa iifomu ezilula, ezinemihlaba embalwa, ecela kuphela ulwazi oluyimfuneko, olunoyilo olukhangayo kwaye lunika umvuzo okanye inzuzo kumsebenzisi.
- Kubandakanya imifanekiso yemidiya yoluntu, abanoyilo oluhambelana nomfanekiso wakho we-brand, odibanisa kwiiprofayili zakho zentlalo, kunye nokukhuthaza umsebenzisi ukuba akulandele kwaye abelane ngomxholo wakho.
- Yenza izitywina zokuthembela, abanoyilo olubonakalayo kunye noluchwephesha, oluqinisekisa umgangatho, ukhuseleko kunye nesiqinisekiso sewebhusayithi yakho, kunye nokunciphisa ukungathembeki kunye nokulahlwa komsebenzisi.
Yenza isihloko sakho esifanelekileyo
Ngokulandela la macebiso, uya kukwazi ukwenza iheader yewebhu ethi ithathe ingqalelo yabasebenzisi, eyenza kube lula kubo ukuba bahambe kwiwebhusayithi yakho, ethumela umyalezo wakho kunye nomfanekiso wakho webrand, kwaye oko kubakhuthaza ukuba bathathe inyathelo oyifunayo. Intloko yewebhu eyenzelwe kakuhle Yisitshixo ekufezekiseni impembelelo entle, amava alungileyo kunye nokuguqulwa okuhle.
Siyathemba ukuba uzithandile ezi ngcebiso kwaye uzisebenzise kwiiprojekthi zakho zewebhu ezilandelayo. Khumbula ukuba intloko yewebhu Lulokuqala umfowunelwa umsebenzisi analo ngewebhusayithi yakho, ngoko kufuneka ibe nomtsalane, isebenze kwaye ihambelane nomfanekiso wakho wophawu. Ukuba unayo nayiphi na imibuzo okanye iingcebiso, ungasibhalela kwakhona. Enkosi ngosinaka ixehsa lakho. 😊