I-Nissan yenye yezona ntlobo zemoto zaziwayo kwaye ziphumelele kakhulu kwihlabathi.. Yasekwa ngo-1933 eJapan, iNissan ibonakaliswe ngokuyila kwayo, umgangatho kunye nokuzinikela kokusingqongileyo. Iimodeli zayo, ezisusela kwiimoto zedolophu ukuya kwiimoto zemidlalo, kubandakanywa nezithuthi ezingasendleleni okanye zombane, Zifana nokuthembeka, ukhuseleko kunye noyilo.
Kodwa yintoni esemva kwelogo yakwaNissan, eso sangqa sibomvu esinegama lophawu embindini? Lufuzisela ntoni kwaye luye lwavela njani ekuhambeni kwexesha? Hlala ubukele kuba apha uzofunda imbali yenkampani edumileyo Umzi-mveliso weemoto wakwaNissan kunye nentsingiselo ebenayo nenayo.
Intsingiselo yelogo yeNissan
Ilogo yeNissan yangoku Yenziwe ngezinto ezimbini: isangqa esibomvu kunye negama lebrand ngoonobumba abakhulu abamnyama. Isangqa esibomvu simele ukuphuma kwelanga, isimboli semveli saseJapan, esikwavela kwiflegi yelizwe. Ilanga eliphumayo lifuzisela mvelaphi, la amandla kunye nomdla ukusuka kwaNissan.
Igama lebrand, Nissan, livela kwisishunqulelo se Nippon Sangyo, okuthetha “ishishini laseJapan” ngesiJapan. S kuqala wabhala ngo 1934, xa iinkampani iimoto ezimbini zadityaniswa: Tobata Imono kunye DAT Automobile. Igama elithi Nissan libonisa Ubume, la mgangatho kunye ikratshi yenkampani.
Imvelaphi yelogo yeNissan (1933-1951)
Igama lebrand, Nissan, livela kwisishunqulelo se Nippon Sangyo, okuthetha “ishishini laseJapan” ngesiJapan. yabhalwa okokuqala ngo-1934, xa iinkampani ezimbini zeemoto zadityaniswa: iTobata Imono kunye neDAT Automobile. Igama elithi Nissan libonisa Ubume, la mgangatho kunye ikratshi yenkampani.
I-logo ye-Nissan yesibini yaba sisiphumo sokudibanisa phakathi Tobata Imono kunye DAT Automobile. I-logo yayine-oval ebomvu kunye noonobumba UNISSAN emhlophe, ujikelezwe luphahla lwesilivere. Umbhoxo obomvu wawukwafuzisela ukuphuma kwelanga, ngoxa isakhelo sesilivere sasimela isinyithi.
Ilogo yesithathu yeNissan yayiluhlengahlengiso lwangaphambili, eyenziwe lula yaze yabhalwa isimbo. I-logo yayiquka i-oval ebomvu enoonobumba NISSAN emhlophe, ngaphandle kwesakhelo okanye isihombiso. I-oval ebomvu yaba nde kwaye oonobumba be-NISSAN baye bancinci kwaye bahle kakhulu.
Ukwandiswa kweNissan (1951-1983)
Iifoto ezivela kwi-7-day test drive ye-2012 Nissan Juke nguMichael Sheehan
Ilogo yesine yeNissan Yayiyindibaniselwano ye-oval ebomvu kunye nomnye umfuziselo owawumele uDatsun, i-brand subsidiary ye-Nissan eyayinikezelwe ekwenzeni iimoto ezincinci kunye nezoqoqosho. Umfuziselo ubuqulathe uxande oluhlaza ngoonobumba DATSUN kumhlophe, uwele ngebha ebomvu enenkwenkwezi mhlophe. Inkwenkwezi emhlophe yayiyenye isimboli semveli saseJapan, esimele ukunyaniseka kunye nempumelelo.
Ilogo yesihlanu yeNissan yayilula yangaphambili, eyasusa uxande oluhlaza kwaye yashiya ibha ebomvu kuphela kunye nenkwenkwezi emhlophe. I-logo yayine-oval ebomvu kunye nonobumba othi NISSAN emhlophe, apho ibha ebomvu eneenkwenkwezi ezimhlophe yayibekwe phezulu. I-logo yenzelwe ukumanyanisa i-brand ye-Nissan kunye ne-Datsun, eyayisetyenziswa ngokutshintshisanayo kwiimarike ezahlukeneyo.
Ilogo yesithandathu yeNissan yayiluhlengahlengiso lwangaphambili, eyatshintsha umbala weNkwenkwezi kunye neMicu ukusuka kobomvu namhlophe ukuya kubhlowu nesilivere. I-logo yayine-oval ebomvu kunye noonobumba u-NISSAN emhlophe, apho ibha yeblue eneenkwenkwezi zesilivere yayibekwe phezulu. I-logo ifuna ukunika umfanekiso wangoku kunye nophucukileyo wenkampani.
Ukuhlaziywa (ngo-1983-ngoku)
Kwi 1983, I-Nissan yagqiba ekubeni ihlaziye umfanekiso kunye nesicwangciso sayo, kwaye yamkela ilogo entsha kunye nemotto entsha. I-logo entsha yaphelisa i-oval ebomvu kunye ne-star bar, kwaye yamkele imilo entsha kunye nombala. Ilogo ibiqulathe isangqa sesilivere esinoonobumba NISSAN ngeblue, singqongwe ngesakhelo esizuba. Isangqa sesilivere sasimela ilanga, ngoxa isakhelo esiluhlaza sasimela isibhakabhaka. I-logo idlulise imvakalelo ye-dynamism, ukuveliswa kwezinto ezintsha kunye nokuzithemba.
Isaci esitsha sasisithi "Nissan: Yakhelwe uhlanga lwabantu", elithetha “iNissan: yakhelwe uhlanga loluntu” ngesiNgesi. Isaci sivakalisa ukuzinikela kukaNissan kwezendalo, ukhuseleko kunye nokwaneliseka kwabathengi.
Ngo-2001, uNissan wenza lula uphawu lwakhe. ukususa isakhelo esiluhlaza kwaye kushiye kuphela isangqa sesilivere esinoonobumba NISSAN ngeblue. I-logo ibekwe kwimvelaphi ebomvu, eyabuyisela umbala wokuqala we-brand. Ilogo igcine umbono welanga kunye nesibhakabhaka, kodwa ngoyilo oluncinci kunye nobuhle.
Ngo-2020, uNissan ubonise uphawu lwayo lwamva nje, oluyinguqu yangaphambili, ehambelana namaxesha amatsha kunye nobuchwepheshe obutsha. I-logo iqulethe isangqa sesilivere kunye noonobumba NISSAN ngombala oluhlaza okwesibhakabhaka, kodwa ngembonakalo encinci kunye nekhaphukhaphu. Inokukhanya kwaye i-animated, nto leyo enika umnxeba wanamhlanje kunye nonomtsalane.
Uphawu lwenkqubela phambili
Kweli nqaku Siye sakwazi ukubona intsingiselo kunye nembali yelogo yakwaNissan, isimboli sesinye sezona mpawu zemoto ezidumileyo neziyimpumelelo kwihlabathi. Ngamafutshane, luphawu olumele imbali, isazisi kunye namaxabiso enye yeempawu zemoto ezidumileyo kwaye uphumelele emhlabeni. I-logo ye-Nissan yaphefumlelwa lilanga eliphumayo, uphawu lwendabuko lwaseJapan, kwaye luye lwavela ngokuhamba kwexesha, luziqhelanisa ne iimeko ezahlukeneyo kunye neemfuno zenkampani.
Le logo yasentsomini ibonakalisa umgangatho, ukusungula izinto ezintsha kunye nokuzibophelela kwebrendi, ezama ukubonelela ngezona mveliso zibalaseleyo kunye neenkonzo kubathengi bayo. Uphawu lweNissan luphawu olusimema ukuba sazi ngakumbi ngolu hlobo lukhethekileyo, enento eninzi yokusifundisa kwaye iya kusimangalisa ngeempawu zayo ezintsha. Ngaba unobuganga bokuqhubeka nokufumanisa umhlaba weNissan? Siyathemba ukuba eli nqaku libe luncedo kuwe nakuloo nto ikuncede wazi ngcono kolu phawu lukhethekileyo.