Absolut vodka Lelinye lawona magama aziwayo kwaye aziwayo evodka ehlabathini. Imbali yayo ibuyela kunyaka we-1879, xa iSweden Lars Olsson-Smith wenze ivodka ekumgangatho ophezulu, enyulu, awayibiza ngokuba yi-Absolut Rent Bränvin (ivodka esulungekileyo kwaphela). Ukusukela ngoko, uphawu luye lwagcina isiseko salo kunye nomgangatho walo, kodwa luye lwakwazi ukusungula izinto ezintsha kunye nokumangalisa ngoyilo lwayo kunye namaphulo eentengiso.
Iintlelo ezincinci zeAbsolut Vodka Zifunwa kakhulu ngabaqokeleli. kunye nabathandi boyilo, ekubeni ngamnye wabo unentsingiselo kunye nebali emva kwayo. Ukongeza, ziyisampula yobuchule kunye nobuchule bophawu, oluye lwakwazi ukulungelelanisa amaxesha kunye neendlela ngaphandle kokulahlekelwa ubuni bayo. Kweli nqaku siza kukubonisa ezinye zeentlelo ezilinganiselweyo ze-Absolut Vodka ezithe zasungulwa kwiminyaka yakutshanje.
Eyodwa ngokupheleleyo (2012)
Yahluke ngokupheleleyo Kwakuyinkqubo elinganiselweyo eyasungulwa ngo-2012 ngenjongo yokudala ibhotile ekhethekileyo kunye nengenakuphindwa kumthengi ngamnye. Ukwenzela yenaokanye, oomatshini bokuvelisa balungiswa ukuze bavelise imidibaniso engaqhelekanga yemibala kunye neemilo kwibhotile nganye. Isiphumo yaba yingqokelela ye 4 million iibhotile ezahlukeneyo, nganye inenombolo yesiriyali kunye noyilo olukhethekileyo. I-Absolut Unique yayiyindlela yokubhiyozela iyantlukwano kunye nemvelaphi yazo zombini uphawu kunye nabathengi bayo.
Olu shicilelo lulinganiselweyo lwalungumceli mngeni wobugcisa kunye nolungiselelo, kuba kwakufuneka kuqinisekiswe ukuba akukho zibhotile zimbini ziya kufana kwihlabathi liphela. Kuyo, Kusetyenziswe imibala eyahlukeneyo engama-38 kunye neentlobo ezingama-51 zeepateni, eziye zasetyenziswa ngokusebenzisa i-splashes, imilambo kunye ne-brush strokes. Ibhotile nganye yafotwa kwaye yabhaliswa kuvimba wedatha, ukuphepha ukuphindaphinda kunye nokulawula ukuhanjiswa. I-Absolut Unique yayilushicilelo olukhethekileyo olulinganiselweyo, oluvumela umthengi ngamnye ukuba abe nebhotile yakhe.
I-Absolute Warhol (2014)
IWarhol ngokupheleleyo yayiyi-edition encinci eyasungulwa kwi-2014 ukukhumbula isikhumbuzo se-25th yentsebenziswano phakathi kwe-Absolut Vodka kunye umculi wepop uAndy Warhol. Kwi-1986, uWarhol wayengowokuqala ukwenza umsebenzi wobugcisa ophefumlelwe yibhotile ye-Absolut Vodka, eqala uchungechunge lwentsebenziswano kunye namanye amagcisa afana UKeith Haring, uDamien Hirst okanye uJean-Michel Basquiat. Uhlelo olunyiniweyo luphinde lwavelisa uyilo loqobo lukaWarhol, ngemibala ecacileyo kunye nesimbo esingachanekanga. Ukongeza, inxalenye yenzuzo yaya kwi-Andy Warhol Foundation, ezinikele ekuxhaseni ubugcisa bexesha langoku.
Olu hlelo lilinganiselweyo Yayiyimbeko kwilifa lobugcisa kunye nenkcubeko kaWarhol, owaguqula ihlabathi lobugcisa ngemisebenzi yakhe yepop kunye nemifanekiso yabantu abadumileyo. Ibhotile ibonise i-silhouette yebhotile ye-Absolut Vodka kwimvelaphi emnyama, enemigca engaqhelekanga kunye namabala aluhlaza okwesibhakabhaka, opinki, ophuzi kunye nohlaza. ibhotile nayo iquka utyikityo lukaWarhol kunye nelogo ye-Andy Warhol Foundation. U-Absolut Warhol yayiluhlelo olunomtsalane olulinganiselweyo, oludibanisa ubugcisa kunye nevodka.
Umbane opheleleyo (2015)
Umbane opheleleyo Yayilushicilelo olulinganiselwe olwasungulwa ngo-2015 ngenjongo yokuguqula ubusuku bube yinto engaqhelekanga. Yayizibhotile ezimbini ezinentsimbi egqitywe ngeblue nesilivere, ezilinganisa umbane namandla. Iibhotile zalayita xa zidibene ukukhanya okanye ngezinye iibhotile, ukudala umphumo obonakalayo omangalisayo. I-Absolut Electrik yayiyindlela yokumema abathengi ukudibanisa phakathi kwabo kwaye uphile amava awodwa nangenakulibaleka.
Olu shicilelo lulinganiselweyo lwaluyinxalenye yephulo lehlabathi lonke elalifuna ukukhuthaza abantu ukuba baveze ubuchule babo nobuchule babo. Eli phulo libandakanya imisitho, amatheko, iikonsathi kunye nentsebenziswano kunye namagcisa kunye neemvumi, abasebenzisa iibhotile njengento yokubonakalisa kunye nokudibanisa. Eli phulo libe nenxaxheba yabathengi, abanokwabelana ngeefoto zabo kunye neevidiyo ngeebhotile kwiintanethi zentlalo, usebenzisa i-hashtag #AbsolutElectrik. I-Absolut Electrik yayilushicilelo oluyilayo olulinganiselweyo, olufake umbane ngobusuku
Umnyama ogqibeleleyo (2017)
Umnyama opheleleyo yayilushicilelo olulinganiselweyo olwakhutshwa ngo-2017 ukubhiyozela LGTBIQ+ ibhongo kwaye bafuna ukulingana kunye nokwahlukana. Ibhotile ibonise imibala yomnyama, uphawu lwentshukumo ye-LGTBIQ +, kunye nesaci esithi "Ukuzingca ngokwahlukana." (Ndiyazingca ngeyantlukwano). Ibhotile yayiquka isicatshulwa esivela ku-Absolut Vodka umsunguli uLars Olsson Smith: "Akunandaba nokuba ungubani okanye uvela phi." I-Absolut Rainbow yayiyindlela yokubonisa ukuzibophelela kophawu kumalungelo oluntu kunye nenkululeko yokuthetha.
Olu hlelo lunyiniweyo lwaba sisiphumo se-a imbali ende yenkxaso kunye nentsebenziswano ye-brand kunye ne-LGTBIQ+ edibeneyo. Ukususela kwi-1981, i-Absolut Vodka ithathe inxaxheba kumanyathelo ahlukeneyo kunye neziganeko ezinxulumene nekratshi, njengomthendeleko we-Europride, i-New York pride parade okanye iphulo le-Absolut Colors. Ukongeza, usebenze kunye nabaculi be-LGTBIQ + kunye neempawu, ezifana noGilbert Baker, umenzi weflegi yomnyama, okanye uRuPaul, ukumkanikazi odumileyo wokutsala. I-Absolut Rainbow yayiluhlelo olunenkxaso kakhulu olulinganiselweyo, lubhiyozela uthando kunye neyantlukwano.
Ukubuya ngokupheleleyo (2019)
Ukubuya ngokupheleleyo Yayilushicilelo olulinganiselwe olwasungulwa ngo-2019 ukuze kunyuswe ulwazi ngokubaluleka kokurisayikilishwa kunye nokuzinza. Ibhotile yenziwe nge I-41% yeglasi esetyenzisiweyo, eyona pesenti iphezulu esele isetyenzisiwe ukuza kuthi ga ngoku. Ukongeza, uyilo lwebhotile olufanisiweyo lwenziwa ngamaqhekeza eglasi esetyenzisiweyo ukusuka kwezinye iibhotile, ezinemibala eyahlukeneyo kunye neemilo. I-Absolut Ukubuya yayiyindlela yokubonisa oko unokwenza into entsha kwaye intle ukusuka kwinto endala neyophukileyo.
Olu shicilelo lunyiniweyo lwaluyinxalenye yesicwangciso-qhinga sophawu lwentlalo kunye nokusingqongileyo, esijonge ukunciphisa impembelelo yalo kwindalo kunye nokukhuthaza ukusetyenziswa okufanelekileyo. Uphawu lucebise iinjongo ezininzi zonyaka ka-2030, ezifana Yehlisa ukukhutshwa kwekhabhoni ngama-50%, sebenzisa i-100% yamandla ahlaziyekayo okanye ukwandisa ukusetyenziswa kwezinto ezisetyenzisiweyo. Ukongeza, ikhuthaze izenzo ezahlukeneyo zokufundisa kunye nokwazisa abathengi malunga nokurisayikilishwa kunye nokuzinza. I-Absolut Comeback yayiluhlelo olulinganiselweyo lwendalo, leyo wakhetha utshintsho kunye nokuvuselelwa.
Eyona vodkas ikhethekileyo
Ezi zilungile ezinye zeentlelo ezilinganiselweyo ze-Absolut Vodka olona gqatso luthe lwasungulwa kwiminyaka yakutshanje. Zininzi ngakumbi, nganye kuzo inobuntu bayo nesigidimi sayo. Into abafana ngayo bonke kukuba bayindlela yokubonakalisa amaxabiso kunye nombono we-brand, eshwankathelwa kwisilogeni sayo: "IVodka ngokupheleleyo. I-vodka ayinanto yokufihla " (Absolut Vodka. I-vodka engenanto yokufihla).
Siyathemba ukuba eli nqaku uyithandile kwaye uyifumene ezinye zeentlelo ezinqabileyo ezilinganiselweyo ze-Absolut Vodka. Ukuba unayo nayiphi na imibuzo okanye iingcebiso, sishiye uluvo. Ungabelana neli nqaku nabahlobo bakho okanye usapho oluthandayo nalo ivodka okanye uyilo. Ngaba ubufuna ukuba nazo?