El "Ukurhweba kwakhona" kwegama elinjengePolaroid inokuthathwa njengokubuya kwemvelaphi yayo nayo yonke loo mbala uyiqapheleyo, ubuncinci ngokubhekisele kuphawu lwayo kunye naloo mbala waziwa.
Kuyinyani ukuba ukubuya kwenziwe ngemibala ephambili, nangona kwezinye iithowuni zesikimu sombala, asinazo eziqaqambile. Nokuba yeyiphi na, masiyazi ezinye zeempawu zale «rebranding».
Kufuneka ukuba ikakhulu irebrand kumanyano lwenkampani entsha ukubeka ecaleni into ebiyimvelaphi yePolaroid. Kwaye eneneni ukunika into engaphezulu ngalo mzuzu, iphehlelele ikhamera entsha ebizwa ngokuba yiPolaroid ngoku.
Imvelaphi yePolaroid yenziwa ngo-2017 xa iqela Iphupha elingenakwenzeka idityaniswe nePolaroid. Eli sebe leshishini liqhubekile nokwenza iikhamera kwangoko, ngelixa iPolaroid yayijongene nokuthenga iimveliso ezinxulumene nekhamera.
I-rebrand yenziwe ngenjongo yokucacisa ngakumbi abathengi xa manyanisa uphawu phantsi kwesazisi esifanayo nesahlukileyo eneekhamera ze-analog ngomoya wayo. Ukuyibonisa, kungcono kunawo wonke umnyama kunye nokuqhuma kwemibala kwilogo entsha.
Ngapha koko, imibala nganye kolu dubulo lwemibala inika "umbala" kuhlobo ngalunye lwekhamera entsha yePolaroid. Ngapha koko Umnyama wombala ube yinxalenye ye iconography isiseko sebrendi. Ngokubhekisele kwikhamera entsha, yi-analogue ngenkqubo ye-autofocus, ibhetri enkulu kunye nesibane esibhityileyo kuloo mizuzu iyimfuneko; kukude lee kuloo nyaka uphelileyo.
Omnye buyela kwiingcambu ngawo wonke umbala osoloko usondele kakhulu kwiPolaroid. Ngoku siza kubona ukuba ukuthengisa kuhamba njani.