Ifashoni yohlobo lweZara eyaziwa kwihlabathi liphela kunye nokuba yintoni Enye yeenkampani ezidumileyo zaseSpain Ujongene nokugxekwa ngokukopa uyilo lwangoLwesibini uBassen, igcisa elisebenza ngokuzimela eLos Angeles.
UBassen ngumzobi kunye nomyili opapashe uthelekiso lwento nganye iipini zoyilo Zara ekucingelwa ukuba ukope ngayo. Umsindo womculi mkhulu kakhulu, kuba kubonakala ngathi uZara uyakhanyela ukuba kunjalo, njengoko kubonisiwe nguBasen kwi-Twitter yakhe ngoLwesibini ebusuku.
Sithetha ngegcisa elizimeleyo kodwa elinalo ndisebenzele iimveliso ezinkulu NjengePlayBoy, iNew Yorker, iZizwe eziManyeneyo, iNike, iAdidas kunye nezinye ezininzi, ke inegama layo kwihlabathi loyilo njengoko ibango lalo kwiwebhusayithi yalo.
lixesha lokuba ubambe @ZARA unoxanduva lobusela kwizinto ezizimeleyo ezifana @lungelo_lungelo, mna nabanye abaninzi pic.twitter.com/4Poe9VgIZr
-Adam J. Kurtz (@adamjk) Julayi 20, 2016
Indlela afumene ngayo uyilo ukuba ifane kakhulu nezikhonkwane zikaZara yayingumbulelo kubalandeli bakhe njengoko ebonisa ngaphezu kwabalandeli abangama-100.000 Kwi-Instagram. Xa ejonga ukuxeliswa koyilo lwakhe, wehla waya kwishishini ukuzama ukunxibelelana nenkampani eyolukiweyo. Wanxibelelana no Zara ngegqwetha ukuze afumane malunga neekopi ezityholwayo. UBassen ugcina ukuba impendulo ayifumeneyo kukuba uyilo lwakhe lwalungahlukanga ngokwaneleyo ukuba lungadibana nolwakhe.
AyisiyiBassen kuphela odibana nale ngxaki, kodwa abanye amagcisa abanjengoAdam J JurtzIkwaqulunqe umfanekiso womsebenzi wabazobi abali-12 abazimeleyo abaneekopi ezifanayo zoyilo lwabo ezinokujongwa kwiwebhusayithi yeZara. Ezinye iimveliso ziyagxekwa nangokubiwa koyilo olunje nge-Urban Outfitters kunye ne-Forever 21, abathe batyholwa ngale nto ngaphezulu kwesinye.