Ukuba ucinga ngokudala okanye ukuhlaziya logo yenkampani yakho, usenokuba uyazibuza ukuba yiyiphi indlela elungileyo. I-logo edibeneyo yenye yezona ntlobo zidumileyo kunye neziguquguqukayo zeelogo ezikhoyo, njengoko zidibanisa izinto ezimbini ezahlukeneyo: isicatshulwa kunye nomfanekiso. Kweli nqaku, siza kuchaza ukuba yintoni uphawu oludibeneyo., ihluke njani kwezinye iintlobo zelogos, zeziphi iingenelo ezinayo kunye nendlela ongayenza ngayo enye ye-brand yakho.
I-logo edibeneyo yinto edibanisa isicatshulwa kunye nomfanekiso ukumela uphawu okanye imveliso. Umbhalo udla ngokuba ligama okanye oonobumba bokuqala bophawu, ababhalwe ngefonti ethile. Umfanekiso udla ngokuba sisimboli okanye i-icon oko kunceda ukuchonga okanye ukuhambisa ubuntu bophawu. Umzekelo welogo edibeneyo yi-Adidas, edibanisa igama legama kunye nemivimbo emithathu ethambekele.
Yintoni i-logo yokudibanisa kwaye yahluke njani kwezinye iindidi?
Ilogo edibeneyo yenye edibanisa okubhaliweyo kunye nomfanekiso ukumela uphawu okanye imveliso. Umbhalo udla ngokuba ligama okanye oonobumba bokuqala bophawu, ababhalwe ngefonti ethile. Umfanekiso udla ngokuba sisimboli okanye i-ayikhoni enceda ukuchonga okanye ukuhambisa ubuntu bophawu. Umzekelo welogo edibeneyo yile ye-Adidas, edibanisa igama le-brand kunye nemigca emithathu ethambekele.
Ilogo edibeneyo Iyahluka kwezinye iindidi zelogos ngenxa yokuba izinto eziyiqambayo ziyahlula okanye zahlulwa enye kwenye. Oko kukuthi, zinokwahlulwa kwaye zisetyenziswe ngokwahlukeneyo ngaphandle kokulahlekelwa yintsingiselo okanye ukuqondwa. Ngokomzekelo, i-Adidas inako sebenzisa kuphela igama okanye imivumbo kuphela kwezinye iimeko, kwaye iqhubeke ukuchongwa ngabaphulaphuli bayo.
Ezinye iintlobo zelogo zezi:
- ILogotipo: Lolona hlobo lulula lwelogo, esebenzisa okubhaliweyo kuphela ukumela uphawu. Umzekelo, iCoca-Cola okanye iGoogle.
- Uhlobo: Luhlobo lwelogo olusebenzisa kuphela umfanekiso ukumela uphawu. Ngokomzekelo, i-Apple okanye i-Nike.
- Isazi ngeIsologist: Luhlobo lwelogo oludibanisa isicatshulwa kunye nomfanekiso kwifomu enye, ngaphandle kokukwazi ukuwahlula. Umzekelo, Starbucks okanye BMW.
- I-Imagotype: Luhlobo lwelogo oludibanisa isicatshulwa kunye nomfanekiso, kodwa ngokuzimela okukhulu phakathi kwabo. Oko kukuthi, ziyakwazi ukwahlukana kwaye zisetyenziswe ngokwahlukileyo, kodwa zilahlekelwa yinxalenye yamandla abo okanye isazisi. Umzekelo, McDonald's okanye iPepsi.
Ziziphi iingenelo zokusebenzisa enye?
Ukusebenzisa ilogo edibeneyo yophawu lwakho kuneengenelo ezininzi, ezinje:
- ukuguquguquka okukhulu: Ngokuba nezinto ezimbini ezahlukeneyo, ungatshintsha ilogo yakho kwimixholo eyahlukeneyo okanye iifomathi, usebenzisa okubhaliweyo kuphela, umfanekiso kuphela okanye zombini kunye ngokufanelekileyo.
- Ukukhunjulwa okukhulu: Ngokudibanisa umbhalo kunye nomfanekiso, ungawugxininisa umyalezo okanye ubuntu bophawu lwakho, ukudala umanyano olomeleleyo ezingqondweni zabaphulaphuli bakho.
- Imvelaphi enkulu: Xa udibanisa isicatshulwa kunye nomfanekiso, ungadala uyilo loyilo ngakumbi kunye nentsha, eyahlula kukhuphiswano kwaye ikwenza ugqame.
- Ukuguquguquka okukhulu: Ngokuba nezinto ezimbini ezahlukeneyo, ungaguqula enye yazo ngaphandle kokutshintsha enye, ekuvumela ukuba uhlaziye ilogo yakho ngaphandle kokuphulukana nokubaluleka kwayo okanye ukuqondwa.
Uyenza njani ilogo edibeneyo yophawu lwakho?
Ukudala i-logo edibeneyo ye-brand yakho akunzima, kodwa kufuna ingqalelo kunye nokuchaneka. Nanga amanye amanyathelo onokuthi uwalandele ukwenza uphawu lwemashup oluyimpumelelo:
- Chaza igama kunye nesimboli yebhrendi yakho. Cinga malunga nento ofuna ukunxibelelana nelogo yakho kwaye zeziphi izinto ezinokuyimela kakuhle. Khetha igama elifutshane, elikhumbulekayo kunye nesimboli elula, enentsingiselo.
- Khetha ifonti elungileyo kunye nombala. Jonga ifonti ehambelana nesimbo kunye nethoni yebhrendi yakho, kwaye iyafundeka kwaye iyintsusa. Khetha umbala obonisa ubuntu bophawu lwakho kunye neenqobo ezisemgangathweni, kwaye oko kudala ukuchasana nemvelaphi.
- Hlanganisa isicatshulwa kunye nomfanekiso ngokuhambelanayo. Fumana indlela yokudibanisa isicatshulwa kunye nomfanekiso ngaphandle kokugqithelana okanye ukuwagqwetha. Unokuzibeka ecaleni komnye nomnye, enye phezu komnye okanye enye ngaphakathi kwenye. Qinisekisa ukuba kukho ibhalansi kunye nomlinganiselo phakathi kwabo.
- Zama iinketho ezahlukeneyo kunye neziphumo. Musa ukuzinza ngombono wokuqala othi qatha engqondweni. Zama ngeemilo ezahlukeneyo, ubungakanani, izikhundla kunye nezimbo de ufumane eyona ifanele ibhrendi yakho.
Iimpazamo ekufuneka uziphephe xa usenza uphawu oludibeneyo
Xa udala i-logo yokudibanisa, kufuneka uphinde ukhumbule ezinye iimpazamo onokuziphepha. Ezi zezinye zezona mpazamo zixhaphakileyo xa usenza uphawu oludityanisiweyo:
- Ukusebenzisa izinto ezininzi kakhulu. Sukuzama ukubandakanya umbhalo omninzi okanye imifanekiso emininzi kakhulu kwilogo yakho, njengoko inokugcwala okanye ibhideke. Khumbula ukuba okuncinci kungaphezulu, kwaye uphawu lwakho kufuneka lube lula kwaye lucace.
- Sebenzisa izinto ezingafanelekanga. Ungasebenzisi isicatshulwa okanye imifanekiso enokuthi ikhubekise, ikrwada okanye ingabikho mthethweni, njengoko inokonakalisa isidima sophawu lwakho okanye caphukisa abaphulaphuli bakho. Khumbula ukuba ilogo yakho kufuneka ibe yingcali kwaye ihlonipheke.
- Sebenzisa izinto eziqhelekileyo. Musa ukusebenzisa isicatshulwa okanye imifanekiso eqhelekileyo kakhulu okanye i-cliché, njengoko inokwenza i-logo yakho ilahleke phakathi kwesihlwele okanye ibonakale ngathi ikhutshelwe kwenye. Khumbula ukuba ilogo yakho kufuneka ibe yeyokuqala kwaye yodwa.
Nika uchuku oluhlaziyayo kwibhrendi yakho
Kweli nqaku, sikubonise ukuba yintoni ilogo edibeneyo kwaye inokuzuza njani uphawu lwakho. Siye sabona ukuba uphawu oludityanisiweyo lwahlukile kwezinye iindidi zeelogo kuba izinto eziluqambayo ziyakwazi ukwahlula-hlula omnye komnye. Oko kukuthi, zinokwahlulwa kwaye zisetyenziswe ngokwahlukeneyo ngaphandle kokulahlekelwa yintsingiselo okanye ukuqondwa. Siye sabona kwakhona ukuba ilogo edibeneyo Ineengenelo ezininzi, njengokuguquguquka okukhulu, ukukhumbula, ukuqala kunye nokuguquguquka.
Siyathemba ukuba eli nqaku libe luncedo kuwe kwaye liyakunceda wenze okanye uhlaziye ilogo yebhrendi yakho. Khumbula ukuba eyona nto ibalulekileyo kukuba uphawu lwakho lukhethekile kwaye lumele uphawu lwakho, kwaye wena kunye nabaphulaphuli bakho niyayithanda.