ITous Pop Up Dadeland Mall nguPhillip Pessar
Enye ye eyona icons yaziwayo yobucwebe baseSpain Yibhere, ewe, njengoko usivayo. Ukusukela ekudalweni kwayo ngo-1985, esi sidalwa sithandekayo sihambe nezigidi zabantu kwihlabathi liphela, sisasaza amaxabiso anjengothando, ukuthembeka kunye nolonwabo.
Kodwa yabakho njani imbono yokuguqula ibhere ibe lilitye elinqabileyo? Inayiphi intsingiselo kuhlobo nakubathengi bayo? Zeziphi iindaba eliziswe leli bhere kwingqokelela yakhe yamva nje? Kweli nqaku siyakuxelela Konke okufuneka ukwazi malunga nesimboli somfanekiso kunye nenkulungwane yembali.
Imvelaphi yeBhere laseTous
TOUS ivenkile kwi L'ILLA mall yi Sanjuanmarcos
Imvelaphi yebhere iTous yaqala ngo-1985, xa wavuka oriole, umyili kunye nomseki wenkampani kunye nomyeni wakhe uSalvador Tous, waphefumlelwa ngu ibhere awakubonayo kwifestile yevenkile ngexesha lohambo oluya eMilan. URosa wacinga ukuba ibiya kuba licebo elilungileyo ukuguqula eso sacholo sihendayo sibe liqhekezana lezacholo elinokunxitywa ngumntu ngalo lonke ixesha. Le yindlela eyazalwa ngayo i-Tous Bear yokuqala, isiqwenga esihonjisiweyo esiqinileyo esonwabise abathengi bolu phawu.
Ibhere ngokukhawuleza yaba uphawu oluphambili lwenkampani, emele umoya wayo wokuqamba izinto ezintsha, umgangatho kunye noyilo. Ngokutsho kukaRosa Oriol, "Ibhere Ligalelo elikhulu labo bonke kwihlabathi lothando. Ithathela indawo yentliziyo efumaneka kwindawo zonke nefumaneka kwindawo zonke. Intliziyo luthando nothando. Ibhere yongeza enye into ebizwa ngokuba cute. Uthando olunzulu, oluhlekisayo kunye nolunqamlezayo ngakumbi »
Ukususela ngoko, le bhere itshintshile namaxesha, ukulungelelanisa iifashoni kunye nezinto ezithandayo kwixesha ngalinye. Kuye kwavela ngeendlela ezahlukahlukeneyo, ubungakanani, izixhobo kunye nemibala, ukusuka kwigolide nesilivere ukuya kwiigugu kunye neeperile. Ingqokelela ezinemixholo ephambili ezifana nezo ziphefumlelwe ubugcisa, indalo okanye inkcubeko pop. Uye wasebenza kunye nosaziwayo, abayili kunye namagcisa ezifana UManolo Blahnik, u-Eugenia Martínez de Irujo kunye noJennifer López. Kwaye ihambe kwihlabathi, ifika kumazwe angaphezu kwama-50 kwaye yenza abafazi bayo yonke iminyaka kunye nezimbo bathandane.
Ibhere elitsha laseTous
zh:中環國際金融中心商場 ngu Spi3Opule
Ibhere laseTous lafumana elinye uyila ngokutsha ngo-2020 ukuhambelana nekhulu leminyaka ye-brand, isungula inguqulo entsha ye-3D eyongeza umthamo, intshukumo kunye nobuntu. I-Tous Bear ehlaziyiweyo sisiqwenga se ubucwebe obusebenzisekayo enokunxitywa naso nasiphi na isinxibo nangasiphi na isiganeko. Ifumaneka ngobukhulu obahlukeneyo kunye nokugqiba, ukusuka kwibhere yesilivere ephakathi ukuya kwibhere enethoni ezimbini kunye nomda ohonjisiweyo okanye ibhere enamatye anqabileyo okwenene.
Ibhere elitsha kraca liyinxalenye yengqokelela NewBear, enika imbeko kumoya omtsha kunye nobuchule benkampani. Le ngqokelela ikwabandakanya nezinye izacholo ezidlala ne iimilo zejometri kunye nokuchasana, ezifana ne-Lure iithoni ezimbini zomnsalo we-pendants kunye ne-Galaxy yegolide efakwe kwi-necklace. Nganye kwezi ziqwenga zenzelwe ukubonisa ubuntu obukhethekileyo kunye nesimbo somfazi ngamnye, simkhuthaza ukuba enze imidibaniso yakhe kwaye ngokuzingca anxibe izinto azithandayo.
Intsingiselo yeBhere laseTous
Ibhere le-Tous luphawu oludlula izinto eziphathekayo kwaye lube yi iqabane ngokweemvakalelo, kunye nomthombo wovuyo. Abantu abaninzi banxulumene Iintsuku ezilishumi elinesibini zeKrisimesi ngeziganeko ezibalulekileyo zobomi ezifana nezipho, imibhiyozo okanye amaxesha akhumbulekayo. Enye indlela yokubonakalisa amaxabiso afana ne uthando, ubuhlobo, usapho okanye uvuyo kungenxa yebhere. Ukongeza, abafazi abanxibayo bagqama ngokuba nencasa ekhethekileyo kunye nobuhle.
Ibhere, ngokufutshane, luphawu lwembali yeenkulungwane zakudala eyaziyo indlela yokutshintsha kunye namaxesha ngelixa imangalisa ngobukrelekrele bayo kunye nomgangatho. Ibhere ngumzekelo wophawu olufaka imveliso nganye ngolonwabo novuyo. Ngegama elinye, yahlukile.
Ingxelo ye-Tous Bear
Ngo-2020, ngexesha lekhulu leminyaka yohlobo, i-documentary OSO yakhululwa. Ibandakanya iminyaka elishumi yembali yophawu, ukusuka ekuqaleni kwayo ngo-1920 kunye noSalvador Tous Blavi njengomfundi owenza iiwotshi ukuya kwimpumelelo yayo yamazwe ngamazwe. iivenkile ezingaphezu kwama-700 zivulwa kumazwe angaphezu kwama-50. Amalungu osapho lwe-Tous, oonozakuzaku bolu phawu, abadibanisi ababalaseleyo kunye nabasemagunyeni kwifashoni, uyilo, ubuntatheli kunye nobugcisa bathatha inxaxheba kuxwebhu, Ikhokelwa nguAmanda Sans Pantling kwaye iveliswe yiGlobomedia kunye ne-UM Studios.
I-OSO yadutyulwa kumazwe amane ahlukeneyo nangeelwimi ezininzi, kwaye yaboniswa kwi-68th edition yeSan Sebastian International Film Festival. Umboniso Iyafikeleleka kwiVidiyo yeNkulumbuso yeAmazon kunye neMovistar +, nemibhalo engezantsi ngeelwimi ezili-11 ezahlukeneyo. I-OSO ifilimu ebonisa imbali yokwenyani ye-Tous, ukuqala kwayo, ukuphuhliswa kwayo kunye nethemba lekamva.
Ibhere leTous kubugcisa kunye nenkcubeko
Le logo ayikho nje iqhekeza lelekese; ngumsebenzi wobugcisa igqithise indawo yobucwebe kwaye iye yadityaniswa kwinkcubeko edumileyo. Ibhere ibingumxholo wemiboniso, njengaleyo yenzeka kwiMyuziyam yoYilo yaseBarcelona ngo-2015 kwaye ibonise ngaphezu kwama-500 amaqhekeza amele imbali yokuyila yohlobo. I-Tous Bear iye yaba ngumxholo wophando kunye nokufundwa, njengoko kunokubonwa kupapasho luka-2012. UTous: Imbali kunye noYilo, nguLunwerg Editores, ophonononga inkqubo yokuyila kunye nempembelelo yentlalo yenkampani.
Ukongeza, ibhere ye-Tous isebenze njengenkuthazo kwabanye abayili kunye namagcisa asebenze kunye ne-brand ukuphuhlisa ingqokelela ekhethekileyo kunye neyohlukileyo. U-Eugenia Martínez de Irujo wenze ingqokelela ngokuhlonipha intombi yakhe uCayetana. ngokuqinisekileyo ibhere luphawu lwenkcubeko nobugcisa bale mihla.
Inzala yeBhere
Ibhere iTous sisiphumo se umbono ovelisayo kunye nedemokhrasi yesacholo esiyaziyo indlela yokuvela ukuphendula kwiimfuno kunye neemfuno zowasetyhini ngamnye. Le logo ikwaliqabane leemvakalelo elivuselela iinkumbulo, iimvakalelo kunye nemilinganiselo. Kwaye, kunjalo, ngumsebenzi wobugcisa kunye nesimboli senkcubeko Uphembelele amanye amagcisa kwaye wandise umda wefashoni. Isigqibo kuphela esinokuthathwa kule logo kukuba kunjalo yintsomi.