Njengoko inokuba zii-Oscars kwi-cinema, olona phawu lubalaseleyo lwehlabathi lwenza uluhlu lwezona mpawu zibalulekileyo ezili-100 kwihlabathi. nyaka ngamnye phantsi koluhlu lwemigaqo esiya kuyichaza kamva. IKHAMPANI Interbrand, owenza olu luhlu, ngu umcebisi wophawu lwehlabathi, Ngabasebenzi abangaphezu kwama-650 kunye neendawo ezilishumi elinanye kwihlabathi jikelele. Phakathi kwabo, enye iseMadrid. Yintoni onokuyihlawula njengequmrhu elihloniphekileyo ukwenza olu luhlu imisebenzi yakhe ngempumelelo brand njenge'Santander' okanye iklabhu yezemidlalo yeReal Madrid.
Amanani anawo la manani ayothusa. Kokokuqala kwimbali ukuba badlula ixabiso le-3 yeebhiliyoni zeedola. Ngokuqinisekileyo, kukho umahluko phakathi kwezikhundla ze-10 zokuqala kolu luhlu kwaye oko kukuthi, ngokutsho kwe-Interbrand "i-super league iyadalwa." Kweli qela liphezulu, amandla asebenza ngokwenene yitekhnoloji, kwaye kubonakala ngathi asicingi ukuba uphawu lunokukhula ngaphandle kwetekhnoloji. Zakhelwe kwisiseko samava akhethekileyo, zikwazi ukuhamba ngeendlela ezahlukeneyo. Kwaye kukuba, isixhobo ngasinye abasenzayo sinokuba yinxalenye yendalo eyahlukileyo. Yintoni eyenza kube nzima ukufikelela phezulu ezenza ezi mpawu.
phezulu 10
Njengoko besibonisile, phezulu ziinkampani ezinkulu zetekhnoloji ezifana neApple, Microsoft, Amazon, Google kunye neSamsung zikwizikhundla eziphezulu ezintlanu. Kwaye nokuba ngaba iToyota, iCoca-cola, iMercedes yemoto, iDisney kunye neNike zilandela, kukho umahluko omkhulu kwixabiso labo lohlobo. Kwaye kukuba, nangona bephezulu kwinqanaba leminyaka eliqela, abayeki ukukhula. Kuphela i-3 ephezulu imele i-34% yehlabathi jikelele.
- iapile: Isigebenga sama-apile sikhule nge-18% kulo nyaka uphelileyo. ($482.215 yezigidi)
- Microsoft: Ikhula kwinqanaba elibi kunye ne-32%, ngaloo ndlela iphumelele indawo yesibini (i-278.288 yezigidi zeedola)
- Amazon: Iwela kwindawo yesithathu, ngenxa yokukhula okukhulu kweMicrosoft, kodwa iphinda ikhulise ixabiso layo nge-10%. ($274 yezigidi)
- Uphando: Iyasondela kwaye iyaqhubeka, nangona ihlala ihamba kunye neeprojekthi ezilinganayo ezifana nokuvalwa kwe-Stadia. ($251.751 yezigidi)
- Samsung: Isinyathelo sesibini siqala apha ngokutsiba malunga ne-170 yezigidi ze-euro ngexabiso. (87.689 yezigidi zeedola)
Eyona VS ibetha kakhulu
Siye sathetha ngeMicrosoft kunye neApple njengezikhundla #1 kunye ne-#2 kuluhlu, kunye nomahluko omkhulu kakhulu phakathi kwezi zimbini, kodwa andicingi ukuba iMicrosoft ayonwabanga ngokuchanekileyo ngesikhundla sayo kunye nexabiso. Kodwa oku akukuphela kokhuphiswano oluthe ngqo olukhoyo kolu luhlu. Kwaye kukuba phakathi kwe-100 yeebrendi ezikhoyo sinokubona ezona zibalaseleyo xa zithelekiswa nembali yethu yamva nje, ngakumbi kuba idabi labaphathi basekuhlaleni ligquba kuTwitter nakwi-Instagram.
- Elona dabi lihlabayo kuthungelwano UMcDonald's vs Burger King: Kodwa kule nqanaba akukho ukulwa okunokwenzeka, ixabiso leMcDonalds liphezulu kwaye kungekhona nje ngenxa yamazambane okanye i-hamburger yeenkwenkwezi zenyanga, uphawu lwayo lukwindawo ye-11 kunye nexabiso le-48.647 yezigidi zeedola kwaye kwimeko. yophawu lokumkani, ayikho phezulu 100, nangona uhlaziyo yayo kunye yiya kumfanekiso okufutshane. Into enomdla kukuba ukuba i-KFC ikule ndawo iphezulu ngexabiso le-6.09 yezigidi (#94).
- Ngokubhekiselele kwimpahla yezemidlalo sifumana umfanekiso we I-Nike vs. Adidas: I-brand yempahla yaseMelika ikwi-10 ephezulu, ngelixa i-brand yaseJamani isendaweni ye-42. Malunga ne-35.000 yezigidi zeedola, i-Nike yenza into eyahlula kakhulu kukhuphiswano lwayo.
- Ezinye iimpawu ezisebenzayo kakhulu kwiintanethi zentlalo zezo ze Coke vs Pepsi: Uphawu lwe-Coca-cola lunelungelo lokuba kwindawo ye-7, enexabiso le-57.535 yezigidi zeedola, apho engazange ikhule xa kuthelekiswa nonyaka odlulileyo, kodwa igcina umehluko omkhulu kunye nomntu okhuphisana naye. Kwaye kukuba i-Pepsi, enexabiso le-19.622 yezigidi, ikwindawo ye-32.
Brand Spain
Phakathi kweempawu ze-100 ezibaluleke kakhulu kwihlabathi zimbini zemvelaphi yesizwe. Ezi mpawu ziZara kunye neSantander. Isigebenga se-Inditex siyaqhubeka nokuba sisalathiso kwihlabathi lefashoni kwaye iziseka phakathi kweempawu ezilungileyo kwihlabathi minyaka le. Njengoko sisazi, u-Amancio Ortega uphakathi kwezona zityebi emhlabeni ngokutsho kwephephancwadi iForbes. Kule ndawo iphezulu kwinani le-47 kunye nexabiso le-brand ye-14.958 yezigidi zeedola, ezimele ukukhula kwe-11% ngaphezu konyaka odlulileyo.
I-Santander inxalenye yayo ikhula ngesantya esifanayo neZara, kunye ne-11% kodwa ngexabiso le-brand ye-9.015 yezigidi zeedola. Ibhanki yereferensi yaseSpain kwinqanaba lamazwe ngamazwe likwinombolo ye-76. Ukuba siyayihlela ngokwecandelo layo, kuyinyaniso ukuba isala ngasemva, abakhuphisana bayo abakhulu abanjengoJP Morgan, iCiti okanye i-paypal iphumelele ngokupheleleyo.
Indlela incinci itya ngayo enkulu
Ngokutshintsha kwegama kwi-'Meta', i-Facebook ilahlekelwe amandla kwindawo yokujonga iziko. Ngaphambili, i-Facebook yayifana nomama wezinye izicelo (i-Whatsapp, i-Instagram, i-Messenger ...), kodwa ngenxa yokuba ubunzima bayo buhlanjululwe, izicwangciso ezintsha ziye zavela. Kubonakala ngathi i-WhatsApp ayinakuze iphulukane nesikhundla sayo (nangona ingabonakali njengenye inkampani kolu luhlu) kodwa iyaziwa ukuba i-Facebook ayikho ngcono. Kwaye oku kubonakaliswa kwindawo yayo ngokubhekiselele kwi-Instagram.
Kwinqanaba elibalulekileyo, i-Instagram ibekwe ngaphezulu kwenkampani yabazali bayo. Kuyinyaniso ukuba akukho mmahluko omkhulu, ekubeni i-Instagram ikwindawo ye-16 kunye ne-Facebook kwi-17. Ngexabiso le-brand ye-36.516 kunye ne-34.538 yezigidi zeedola ngokulandelanayo. Sekunjalo, iyamangalisa into yokuba iye yavela ngaphambili.
Phakathi kwazo zonke ezi zikhundla, kukho iimpawu ezaziwayo esingazange sithethe ngazo, ezifana ne-YouTube, ekhuphuke nge-16% (i-$ 24.268 yezigidi), i-Netflix iphakame i-9% (i-$ 16.375m), iNintendo 16% (i-$ 10.676m) kunye ne-Spotify 6. I-% ($ 10.324m) ezikude ukusuka phezulu kuluhlu, oluya lusiba nzima ukufikelela kulo.