Masiqale kwinto yokuba zininzi iintlobo zoyilo lwegraphic, kunye nemizekelo yazo ebonakalayo. Kwaye kukuba, njengomyili wegraphic, zininzi izinto ezahlukeneyo onokuthi uzinikele kuzo, hayi kuphela ezona zaziwayo, kodwa ezinye ezininzi ekufuneka uzithathele ingqalelo.
Ke ngoko, ngeli xesha sifuna ukukunika amagqabantshintshi eentlobo zoyilo lwegraphic ezaziwayo kwaye ezinamathuba emisebenzi onokuthi uthabathe ithuba kuwo. Ewe kunjalo, kuya kufuneka wazi ukuba ayizizo kuphela iintlobo, ngokwenyani, uyilo lomzobo lugubungela inkitha yemisebenzi, mhlawumbi eyaziwa kakhulu, kodwa iyimfuneko ngokulinganayo. Ngaba siya kuhamba nayo?
Iindidi zoyilo lwegraphic kunye nemizekelo yazo nganye yazo
Ukuba ungumyili wegraphic, okanye ufuna ukuba yiyo, kubalulekile ukuba uyazi into ongathanda ukuyenza. Kwaye kungenxa yokuba kuyilo lwegraphic, njengoko sikuxelele, kukho amasebe amaninzi onokuthi usebenze kuwo.
Siza kugxila kwezinye zezona ziyaziwa kakhulu kwaye zisetyenziswa kakhulu (zombini ngabantu kunye neenkampani, iimpawu, njl.). Kodwa asikukhuthazi ukuba ulinganisele kubo. Licandelo elitshintshayo kwaye livele ngokukhawuleza kwaye kunokubakho ezinye iintlobo zoyilo lwegraphic eziye zibe sefashonini (kwaye ukuba ubunikezela ngalo msebenzi ixesha elide, unokuba namava angakumbi kunye nophawu oluza kuqeshwa).
Oko kuthethiweyo, makhe sithethe malunga nolunye uhlobo loyilo lwegraphic kwaye sikunike imizekelo yazo.
uyilo lwelogo
El logo yoyilo Injongo yayo kukuchonga uphawu, inkampani okanye imveliso. Ukwenza oku, kusekelwe ekubeni kulula, kulula ukuyikhumbula kwaye ikwazi ukuhambisa ubuntu bophawu.
Lo ngumba obaluleke kakhulu wophawu lwenkampani, kwaye uphawu oluyilwe kakuhle lunokuba ngundoqo ekwahluleni kukhuphiswano. Ngapha koko, ukuba ucinga kancinci malunga neempawu ezisingqongileyo, zonke zinelogo emeleyo, umzekelo:
- Iapile: I-logo ye-iconic yeapile elunyiweyo, ngesilivere okanye iithowuni ezimnyama, kunye nesitayile esincinci kunye nesimanje.
- I-Coca-Cola: I-logo ebomvu namhlophe, kunye ne-italic typeface ebonisa isithethe kunye nembali yophawu.
- McDonald's: Umthubi odumileyo "M" kwimvelaphi ebomvu, isantya esivusayo, amandla kunye nomdla.
- IAmazon: uphawu olunotolo olusuka kwileta "A" ukuya kwileta "Z", evuselela umbono wevenkile ekwi-intanethi ebonelela ngayo yonke into.
Uyilo lwesazisi esibonakalayo
Olunye uhlobo loyilo lwegraphic olukhoyo luyilo lwesazisi esibonakalayo, esigxile ekudaleni uphawu olubonakalayo oluhambelanayo lwenkampani okanye uphawu. Kuyo, ingqalelo ekhethekileyo kufuneka ihlawulwe ekukhethweni kwemibala, i-typography, i-logo kunye nezinye izinto ezibonakalayo ezinceda ukuseka isazisi esibonakalayo kwi-brand.
Imizekelo yolu hlobo ingaba yi-logos ngokwazo, ezikhethekileyo kwi-brand, kodwa unokufumana iincwadi zokubhala zenkampani (amakhadi oshishino, iimvulophu, izinto zokubhala, njl.); uyilo lweeyunifomu kunye nezithuthi zenkampani okanye imiqondiso kunye noyilo lwangaphakathi.
uyilo lokupakisha
Uyilo lokupakisha lolunye lwezo zisendleleni ngoku kuba iivenkile ezikwi-Intanethi, ukuqhubela phambili ukwenza amava omsebenzisi, zama ukuyenza ibonakale ngakumbi kunye neemvakalelo kwipakethe ngokwayo.
Ngenxa yesi sizathu, kugxininise ekudalweni kwezikhongozeli kunye nokupakishwa kweemveliso ezikhangayo nezisebenzayo kumsebenzi wazo wokukhusela. Uyilo lokupakisha lunokubandakanya ukukhethwa kwezinto, iimilo, iipateni kunye nokuthungwa.
Imizekelo yolu hlobo loyilo lwegraphic iya kujolisa ngaphezu kwayo yonke into ekupakishweni kwemveliso, iilebhile, kunye nakwiibhokisi zokuthumela iimveliso ekhaya.
Uyilo lomhleli
Uyilo lokuhlela lugxile ekudaleni uyilo loshicilelo kunye noshicilelo lwedijithali olufana neencwadi, iimagazini kunye namaphephandaba. Ibandakanya ukucwangciswa, ukukhethwa kwe-typography, ukuyila kweekhava kunye nokukhethwa kwemifanekiso.
Ke ngoko, yonke into enxulumene neencwadi (ngokoqweqwe, uyilo, njl.njl.), kunye neemagazini kunye namaphephandaba kunye neencwadana zeendaba kunye neebhulethi ze-elektroniki, zibaluleke kakhulu.
uyilo lwepowusta
Uyilo lwepowusta lugxile ekudaleni uyilo lwegraphic ukukhuthaza imisitho, iimveliso, okanye iinkonzo. Kule meko, ukuba ufuna ukuzinikela kweli sebe loyilo lwegraphic, kufuneka uthathele ingqalelo ukhetho lwemibala, i-typography, imifanekiso kunye noyilo lokwakheka ukuze ubambe ingqalelo kunye nokunxibelelana ngolwazi ngokufanelekileyo.
Eminye imizekelo esinokukunika yona ziipowusta zeekonsathi, iimuvi, amaphulo ezopolitiko, imisitho yezemidlalo...
Uyilo lopapasho
Uyilo lwentengiso lugxile ekudaleni iintengiso zoshicilelo kunye nemidiya yedijithali ukukhuthaza iimveliso, iinkonzo, okanye imicimbi.
Kule meko, iintengiso zikanomathotholo kunye nomabonakude, iintengiso ezibhasini, iiteksi, iibhena, iimagazini, amaphephandaba okanye kwinethiwekhi yoluntu okanye kuGoogle inokuba yimizekelo ethile. Ngokuqinisekileyo, kungekhona nje ukuyila ngokwalo luncedo, kodwa kufuneka kwakhona kuhambisane neqhinga elihle lokukopa ukuze libe nefuthe.
Uyilo lwewebhu
Uyilo lwewebhu lujolise ekudalweni koyilo lweewebhusayithi, oko kukuthi, ukusuka kwisakhiwo ukuya kukhetho lwemibala, iifonti, ujongano lomsebenzisi...
Imizekelo yolu hlobo loyilo ngawo onke amaphepha ewebhu onokuwafumana kwaye uwatyelele kwi-Intanethi, ahlala ehlelwa nge-e-commerce, i-corporate, iimagazini...
uyilo lwe-app yeselula
Kule meko, igxininisa ekudalweni nasekuphuculweni kwezicelo zeselula. Ngamanye amagama, ziinkqubo ezincinci okanye iiwebhusayithi apho umsebenzisi anokunxibelelana nazo.
Ke, imidlalo, iinethiwekhi zentlalo, usetyenziso lwemveliso, njl. inokuba yimizekelo yolu hlobo loyilo lwegraphic.
uyilo lopopayi
Ijonge ekudaleni imizobo eshukumayo kunye noopopayi bevidiyo, imidlalo, kunye nezinye imidiya yedijithali. Kodwa kungekhona kuphela, kodwa unokubandakanyeka ekudalweni kwabalinganiswa, ukuyila ngasemva, ukunyakaza, kunye neziphumo ezibonakalayo.
Imizekelo, kwezi zingentla, ubuya kuba nazo kuphiliso lwabalinganiswa, izinto, iilogo okanye kujongano lomsebenzisi.
Uyilo lweMultimedia
Uyilo lweMultimedia lugxile ekudalweni komxholo wokusebenzisana kunye nemultimedia kwizixhobo ezahlukeneyo. Ibandakanya indibaniselwano yezinto ezibonwayo, ezivakalayo, zevidiyo kunye noopopayi ukwenza amava okubonwayo awodwa kwaye abandakanyeke. Imizekelo yoyilo lwemultimedia inokuba yimidlalo yevidiyo, iintetho ezisebenzisanayo okanye iiwebhusayithi ezisebenzisa oopopayi kunye neziphumo ezibonakalayo ukutsala umsebenzisi.
Uyilo lwe typographic
Kule meko, igxininisa ekudalweni nasekuyilweni kweefonti kunye neefonti. Abaqulunqi bohlobo banokwenza iifonti zesiko kunye noyilo loyilo ukuze lusetyenziswe kwimidiya eyahlukeneyo kunye nezixhobo. Ukongezelela, ihlala idibaniswa kunye noyilo lwesazisi esibonakalayo.
uyilo lobugcisa
Uyilo lobuchwephesha lujolise ekudaleni iitshathi zobugcisa kunye nemizobo yokusetyenziswa kwiincwadana zemiyalelo, izicwangciso zezakhiwo, kunye namanye amaxwebhu afuna ukuchaneka nokucaca. Olu hlobo loyilo lusebenzisa isoftware ekhethekileyo ukuyilwa kwemizobo yobugcisa kwaye inokufuna ulwazi olukhethekileyo kwimimandla efana nobunjineli, ulwakhiwo lwezakhiwo okanye oomatshini.
Apha sinokuhlula ukuyila ngokusekelwe kwezo ndawo, kodwa zonke zijolise ekudaleni imidwebo ecacileyo, izicwangciso, kunye nemifanekiso esetyenziselwa ukunxibelelana ngolwazi lobugcisa kunye neenkcukacha.
Uyilo lweempawu
Ukugqiba iintlobo ezininzi zoyilo lwegraphic kunye nemizekelo yezi, unoyilo lweempawu, ojongene nokudala imiqondiso okanye izibonakaliso eziququzelela ukuqhelaniswa nokuhamba kwabantu kwiindawo ezahlukeneyo, ezifana nezakhiwo zikawonkewonke, iindawo ezivulekileyo, izikhululo zeenqwelo moya, iindawo zokuthenga. , izikhululo zikaloliwe, phakathi kwabanye. Imiqondiso ayigxininisi kuphela kulwazi, kodwa nakwimiba efana nokufundeka, ukubonakala kunye neempembelelo ezibonakalayo. Ke ngoko, uyilo lwemiqondiso kufuneka lucace, lube mfutshane, lufundeke lula, kwaye lube lula ukuluqonda kubantu bayo yonke iminyaka kunye neenkcubeko.
Eminye imizekelo yoyilo lwemiqondiso ziimpawu zendlela, imiqondiso kwizakhiwo (umzekelo, ii-ofisi), iimpawu kwizithuthi zikawonke-wonke, njl.
Ngaba ezinye zeentlobo zoyilo lwegraphic kunye nemizekelo yazo ziye zacaca kuwe? Ingaba zikhona ezinye ozaziyo? Sikufundele.