Deezer, igama elithetha into entsha kwihlabathi lokusasazwa komculo, wenze isigqibo esinesibindi kunye nesicwangciso ngokuguqula ukubonakala kwayo okubonakalayo. Ngokuziswa kwelogo yayo entsha, intliziyo enesitayile, uDeezer akabonisi nje umfuziselo, kodwa ingxelo enamandla yothando nokuzinikela kwakhe kumculo. Olu luyilo, i-brainchild ye-arhente eyaziwayo i-Koto, ayingomfanekiso nje; Yimbonakaliso yothando kunye nonxibelelwano lweemvakalelo oluvuswa ngumculo ebantwini kwihlabathi liphela.
Kodwa olu tshintsho ludlulela ngaphaya kohlengahlengiso olulula; Linyathelo eliya ekuchongeni okukhulu kunye neemvakalelo kunye namava abasebenzisi, isicwangciso esilungelelanisa ngokugqibeleleyo neendlela zangoku kushishino lomculo. Makhe sihlolisise olu tshintsho ngokweenkcukacha kwaye impembelelo yayo kwi-brand Deezer.
Uhlalutyo lweLogo entsha
Intliziyo, uphawu olwamkelwa ngokubanzi lothando nothando, iye yatolikwa ngokutsha ngobuchule nguKoto ukuhlanganisa umphefumlo nomoya kaDeezer. Le logo intsha, edibanisa imilo yentliziyo kunye nenqaku lomculo, yenza umxube wobugcisa weengcamango ezimbini ezisisiseko kwihlabathi lomculo: uthando kunye nomculo. Ubulula kunye nobuhle boyilo alwenzi nje ukuba kube lula ukuqaphela kunye nokukhumbula, kodwa kwakhona Bakwabandakanya ubucukubhede obubonakalayo obuphucula uphawu.
Olu tshintsho lufuzisela inyathelo eliya ekufikelelekeni ngakumbi, onobuhlobo kunye nesazisi esichukumisayo ngokweemvakalelo, ukubeka iDeezer njengophawu oluqonda ngokwenene kwaye lubhiyozele unxibelelwano lobuqu abasebenzisi bayo abanalo nomculo. Olu hlengahlengiso lucacile ukubonakaliswa kwamandla kaDeezer kunye nokukwazi ukuziqhelanisa kwimakethi eqhubekayo.
Yintoni eyaphefumlela uDeezer kunye ne-arhente yeKoto ukuba bakhethe intliziyo njengophawu oluphambili lwelogo yabo entsha? Impendulo ifumaneka kwindalo yonke yesi simboli kunye nokukwazi kwayo ukukhupha iimvakalelo ezinzulu. Intliziyo yamkelwa ngokubanzi njengophawu lothando kunye nothando kwihlabathi liphela, kwaye ukhetho lwayo njengenxalenye yelogo entsha yeDeezer imele ukuzimisela kohlobo ukunxibelelana neemvakalelo kunye namava abasebenzisi bayo ngendlela. nzulu kwaye iyinyani ngakumbi.
I-Typographic Innovation: Ukusebenzisana noLuke Prowse
Ukuyilwa ngokutsha kwe-Deezer's typography, intsebenziswano nomyili owaziwayo uLuka Prowse, yenye inkalo ebalulekileyo yolu tshintsho. Olu chwethezo lutsha, olwenziwe ngokwezifiso aluphelelisi nje ngokuhambelanayo uphawu, kodwa luqinisa kwaye luqinise uphawu lophawu. Ukukhetha ifonti eyodwa ngumba osisiseko kwihlabathi lokuthengisa, njengoko kuseka ilizwi elahlukileyo nelihambelanayo kuwo onke amaqonga okuthengisa. unxibelelwano lwebrand
Olu hlobo lokuchwetheza luyilwe ngobuchule aluphuculi nje kuphela ukuvumeleka kunye nobukho bembonakalo yophawu, kodwa lukwabonakalisa ukuphucuka kukaDeezer, ukufikeleleka kunye nokuzibophelela kwinguqulelo entsha. Imele ibhalansi egqibeleleyo phakathi kokusebenza kunye nobuhle, ibalaselisa indlela eqhubekayo kaDeezer kuyo yonke imiba yobukho bayo kwimarike.
Ukukhetha isiko, ifonti ekhethekileyo ibonisa ukuzibophelela kukaDeezer ekugqweseni kuyilo kunye nonxibelelwano olubonakalayo. Uchwethezo olutsha aluthandeki nje kuphela, kodwa luyahambelana nesazisi sikaDeezer kunye neenqobo zakhe. Ukufundwa kwayo kunye nokuguquguquka kwayo kwenza kube lukhetho olulumkileyo lokusetyenziswa kwiimeko ezahlukeneyo, ukusuka kwisicelo esiphathwayo ukuya kwiwebhusayithi kunye neentengiso. Olu hlobo lokuchwetheza lwenziwe ngokucokisekileyo aluphuculi nje kuphela ukufundeka kunye nobukho obubonakalayo bophawu, kodwa lukwabonakalisa ubunamhlanje., ukufikeleleka kunye nokuzinikela kukaDeezer ekuqaliseni izinto ezintsha.
Intengiso kunye nokuFakwa kweMpawu: Indlela eNtsha
LUhlaziyo lwelogo yeDeezer yogqitha nje ubuhle; imele isicwangciso sokuthengisa esikrelekrele ngokunzulu nesicingayo. Kwimarike ezaliswe ngamaqonga osasazo akhuphisanayo ukuhoywa, uphawu oluqinileyo, olubonakalayo noluchukumisayo lubaluleke kakhulu kunangaphambili. Olu hlengahlengiso lufuna ukubamba undoqo womculo kunye nonxibelelwano olunzulu lweemvakalelo abasebenzisi abanalo, inyathelo elicwangcisiweyo elinokomeleza kakhulu ukunyaniseka kwabathengi abakhoyo kunye nokutsala abasebenzisi abatsha.
Kwakhona, le ndlela intsha kunye neemvakalelo zokuthengisa kunye nokuthengisa I-Deezer ibalaselisa umnqweno wayo wokubonwa kungekuphela nje njengenkonzo yokusasaza, kodwa njengeqabane kumava omculo omsebenzisi ngamnye. Olu hlaziyo lububungqina bokuqonda kukaDeezer iindlela zangoku nezexesha elizayo kushishino lokonwabisa kunye nokukwazi kwakhe ukuziqhelanisa nokuphumelela kwindawo enokhuphiswano oluphezulu.
Isicwangciso sokuthengisa emva kwelogo entsha I-multifaceted kwaye igubungela imiba eyahlukeneyo ye-brand. UDeezer akasazisi nje ilogo entsha, kodwa ukwasungula iphulo lokuthengisa elibanzi eliqaqambisa ubudlelwane beemvakalelo zabasebenzisi ngomculo. Eli phulo libandakanya iintengiso zethelevishini, umxholo wemidiya yoluntu, intsebenziswano kunye namagcisa kunye nochungechunge lweziganeko eziphilayo. UDeezer uzibophelele ekuqaqambiseni ukubaluleka komculo kubomi bemihla ngemihla babantu kwaye eqaqambisa indlela iqonga layo eliququzelela ngayo amava. umculo otyebileyo nonentsingiselo ngakumbi.
Ngaphezulu kweLogo, amava
Impembelelo yolu hlengahlengiso ungaphaya komda weDezere. Ishishini lomculo lilonke lijonge olu phawu ngokutsha, luqonda ukubaluleka kokuhlala ubalulekile kwihlabathi apho umculo uyinxalenye ebalulekileyo yobomi babantu. UDeezer ubeka umgangatho ekudaleni amava omculo anentsingiselo, kwaye ugxininiso lwakhe kunxibelelwano lweemvakalelo lunokuba nefuthe kwindlela amanye amaqonga omculo. ukusasaza idilesi yezazisi zabo kunye nokuthengisa kwixesha elizayo. Ngentliziyo yakhe yomculo njengophawu, uDeezer uyaqhubeka nokuseta isantya sokwenza izinto ezintsha kumculo wedijithali.
Eli nqaku elongezelelweyo ngoku libonelela ngohlalutyo olunzulu lwawo wonke umba we-logo entsha ye-Deezer kunye nefuthe layo kwi-brand, ukuthengisa kunye namava omsebenzisi, ukugcina indlela esondeleyo, yokudala kunye neyobuchule, kunye nesakhiwo esicacileyo kunye namagama angundoqo kwi-Bold ukugxininisa amanqaku abalulekileyo. .