Ukusuka kwi-Converse kunokutshiwo ukuba luphawu oluye lwaba khona "ubomi bam bonke". Kwaye ayincinci ukusukela oko ibisebenza ukusukela ngo-1908. Ngesi sizathu, i-logo ye-Converse iye yatshintsha ukuqhelana namaxesha amatsha.
Kodwa, Ngaba ukhe wayibona ilogo yokuqala yenkampani? Kwaye eyokugqibela ziye zahluka kwaye bambalwa abantu abaye bayiqonda? Ukuba, njengathi, ungathanda ukwazi ngakumbi malunga ne imbali yeempawu zeempawu kunye nendlela abayilwe ngayo iilogo zabo, emva koko fumana ngoku malunga nembali yelogo ye-Converse.
Yintoni Ukuncokola
I-Converse luphawu lwe-canvas kunye nezihlangu zesikhumba, ezaziwa ngemodeli yazo ye-Chuck Taylor All Star ye-canvas sneaker.
Njengoko sikuxelele, I-Converse yasekwa ngo-1908 nguMarquis Mills Converse. Kodwa yayingelogama layo “elipheleleyo”, yayiyiNkampani yezihlangu zeRubber. Yasekwa eMalden, eMassachusetts kwaye ekuqaleni, yayiyintsapho.
Babezinikele ekwenzeni izihlangu zerabha kunye neebhutsi babeqeshwe ngabasebenzi, abalimi namajoni. Ngomnyaka we-1915 kwaziwa ukuba, ngaphezu kwezo zihlangu, kwaqala ukuvelisa i-sneakers, nangona kwakungekaveli. Noko ke, kwakungowe-1917 xa umdlali webhola yomnyazi (ukuba elo gama livakala lingaqhelekanga kuwe libhekisela kumdlali webhola yomnyazi) UCharles "Chuck" uTaylor wajoyina inkampani njengonozakuzaku wophawu, kodwa nanjengomthengisi. Kwaye loo ntsebenziswano, ukongeza kwinto yokuba "umntu odumileyo" wayethemba umsebenzi wabo, wabenza banikela ingqalelo ekuphuculeni uyilo kunye nokuthuthuzela kwesihlangu, benika isihlangu se-canvas sikaChuck Taylor All Star, esasungulwa okokuqala ngqa. ngowe-1923.
Yile ntshukumo kanye eyabangela ukuba bafumane ukuthandwa okukhulu kwaye yabangela ukuba inkampani ngokwayo yenze utshintsho olukhulu. Ibandakanyiwe kwilogo ngokwayo. Ukukunika umbono, inkwenkwezi enxiba i-brand ngokwayo yayingeyonxalenye yelogo yayo. Yayiyimbono kaChuck Taylor xa ebamba loo nkwenkwezi iblue, uphawu olunyamezelayo kwaye lwaba ngumfanekiso, ngakumbi kwi-50 kunye ne-60s xa bonke abadlali bebhola yomnyazi kunye nabadlali be-rockers babenxibe i-Converse sneakers ukusuka kwingqokelela ye-All Star.
Ngoo-1970 kunye no-1980, i-Converse yanda ngakumbi, kunye noluhlu lweemveliso ezibandakanya iimpahla kunye nezixhobo kunye nezihlangu. Kwaye kwi-2003, inkampani yafunyanwa yi-NIKE. Ukusukela ngoko, i-Converse iye yahlala idume kwaye iyaziwa kwihlabathi jikelele, kunye neemveliso ezahlukeneyo ezibandakanya izihlangu ze-canvas, izihlangu zesikhumba, iimpahla kunye nezixhobo.
Indlela i-logo ye-Converse evele ngayo ukuza kuthi ga ngoku
Umthombo: Logolook
Njengomyili, eyona nto inomdla kuwe ayiyombali yenkampani, kodwa iilogo zayo. Kwaye asizukwenza ukuba ulinde ixesha elide. Ngokubanzi, sinokuthi i-Converse ineelogo ezili-9 ezahlukeneyo ukusukela oko yasekwayo. Makhe sithethe ngayo nganye kuzo.
Ilogo yokuqala yeNgxoxo
Njengoko besesitshilo ngaphambili, i-Converse yadalwa ngo-1908. Kwaye ilogo yokuqala eyaziwayo yenkampani yayingo-1915. Oku kwakwahluke kakhulu kwinto eyaziwayo ngoku. Ukuqala, yayinemvelaphi eluhlaza kunye nomda wegolide. Kwaye ngaphakathi zazibhalwe ngamagama akekeleyo. igama lonke, Ncokola. Bonke oonobumba babelingana.
I logo yokuqala utshintsho kunye Chuck Taylor
Njengoko sele sitshilo, ukufunyanwa kukaCharles 'Chuck' Taylor kwenza ukuba inkampani yaziwe kwihlabathi liphela. Kwaye loo nto, kunye nokukhutshwa kwengqokelela yabo entsha, yabangela ukuba banike uphawu lwabo kwaye bayitshintshe. Nzeni? Ukuqala, bongeze igama lomdlali webhola yomnyazi kwilogo yabo, ngaphantsi nje kwegama lenkampani. Kodwa kulapho sibona khona ukuba inkwenkwezi nayo yaqala ukongezwa, eyayiyinto enxulumene kakhulu nomdlali.
Ukusukela ngo-1949 ukuya ku-1967
Ngowe-1949 uphawu lweConverse lwatshintsha kwakhona. Kude kube lelo xesha kwakukho iinguqulelo ezininzi zelogo ezaziquka negama lomdlali odumileyo kodwa, emva kowe-1949, bagqiba kwelokuba bayenze ibe lula kwaye into abayenzayo yabeka igama lenkampani, kunye nabo bonke oonobumba abalingana nobukhulu obulinganayo. akekeleyo amhlophe. , enemvelaphi ebomvu.
Oku kwaphula kancinci noko bebekwenza. Nakuba kunjalo, zathatha iminyaka eliqela de zatshintsha kwakhona.
1963 i1977
Into engaphezu kweminyaka eyi-10 ithathe le logo ilandelayo. Yayiyinto encinci kakhulu ukusukela oko ibiluxande olunemvelaphi engwevu ekhanyayo kunye nomda omnyama. Ngaphakathi, igama elithi Ncokola kunye nabo bonke oonobumba abalinganayo (ewe, bonke ngonobumba omncinci) kwaye, elandulela igama, inkwenkwezi yasentsomini eyaduma ngomdlali.
Oonobumba kunye nenkwenkwezi nazo zazimnyama.
Yayiyilogo elula, kodwa ibetha ngokwaneleyo kwaye iyabonakala ngokwaneleyo ukuba babengenangxaki ngotshintsho. Kakade ke, ngowe-1977 kwenzeka utshintsho olutsha.
1977 i2003
Inkwenkwezi ibisoloko ingumfuziselo odityaniswe neNgxoxo. Kwaye nangona yayiyinto eyongezelelweyo yokuhlobisa, inyaniso kukuba ngo-1977 abaqulunqi bafuna ukunika yonke i-protagonist. Ngoko ke, benza ilogo enamacandelo amabini.
Kwelinye icala, isikwere esineekona ezijikelezileyo kunye nemvelaphi emnyama apho inkwenkwezi enamanqaku amahlanu yayihlala emhlophe. Hayi kwakhona. Akukho mazwi, akukho nto. Inkwenkwezi nje.
Kwaye, ngezantsi nje, igama elithi Converse, kule meko kunye nabo bonke oonobumba abakhulu, kwi sans serif. Nangona kunjalo, ukuba ukhangeleka ngcono uya kuqonda ukuba kukho unobumba obhalwe ngoonobumba abancinci. I-'n', eyayenza yabonakala (awuyiqondi ncam de ubone ukuba kukho into engaqhelekanga ngabo nobumba).
2003 i2007
I-2003 yayingunyaka awayefuna ukuwuqhawula kwaye aqale uhambo olutsha. Kwaye ngaloo nyaka i-Converse yathengwa yi-NIKE kwaye yenza ukuba ibe nophawu olutsha olubhalisiweyo kwaye, kunye nayo, i-logo entsha. Kule meko, ingundoqo yangaphambili yagcinwa, kunye nolunye utshintsho. Umzekelo, Esikhundleni sesikwere esinemvelaphi emhlophe, isangqa esinomda omnyama omnyama wakhethwa. Ngaphakathi kwakule nkwenkwezi, incinci kuneyangaphambili kwaye imnyama.
Kwaye ngezantsi, njengoko kwakunjalo ngaphambili, igama elithi Converse, kwakhona ngonobumba abancinane 'n' ngelixa amanye ayengoonobumba abakhulu. Kakade ke, phakathi koonobumba kwakukho indawo eninzi kakhulu.
2007 i2011
I-logo yangaphambili ayizange ihlale iminyaka emininzi kwaye ngo-2007 bagqiba ekubeni bayinike ingcamango entsha kwaye, kunye nayo, ilogo entsha. Ngeli xesha siyazi ukuba ngumculi uJim Labadini owayila. Ukwenza oku, into awayenzayo kukubeka inkwenkwezi, emnyama, ecaleni kwegaloni emile njengonxantathu ovulekileyo. Oku kwenziwa yimivumbo emibini ebanzi. Sisenokuthi iba nempembelelo ngokungathi yikona ize inkwenkwezi ifike ime ecaleni kwayo.
Apha ngezantsi sinoonobumba, kulo mzekelo abanonobumba abakhulu nabancinane, kodwa batyebe kakhulu kwaye basondelelene ngakumbi kunangaphambili.
2011 i2017
Ukuze ulandele iifashoni, u-Converse waqhubeka nokutshintsha uphawu. Yayizigcina izinto zayo zokuqala, njengenkwenkwezi negama, kodwa kule meko into abayenzayo kukusebenzisa igama kuphela. Bagcina unobumba abancinci 'n' kunye nezithuba zoonobumba abancinci. Kodwa eyona nto yayiguquguquka kakhulu yayiyi-o, eyayifana nesikwere esinemiphetho engqukuva apho, ngaphakathi, Yayinenkwenkwezi emacala mahlanu emhlophe.
2017 ukuza kuthi ga ngoku
Kwaye sifika esiphelweni se-evolution apho iphantse yafana nokuphosa umva kwi-logo ka-2007 kuba inezinto ezifanayo. Batshintshe kuphela ifonti yegama, kwaye, kule meko, bonke oonobumba, kubandakanywa 'n', zabhalwa ngoonobumba abakhulu.
Ucinga ntoni ngokuvela kwelogo ye-Converse?