Uyabathanda iimveliso zodidi kunye newonga? Ngaba unomdla kwiibhrendi ezinembali ende nenomdla? Ukuba kunjalo, ngokuqinisekileyo uyazi okanye uvile ngako eMontblanc, enye yezona mpawu zibalulekileyo nezixatyisiweyo kwihlabathi lobunewunewu. I-Montblanc luphawu olunikezelwe ekwenziweni nasekuthengisweni kweepeni zemithombo, iiwotshi, ubucwebe, iziqholo kunye nezixhobo ezikumgangatho ophezulu, ezahlulwe ngomgangatho wazo, uyilo kunye nokutsha.
Montblanc Lelinye lawona magama aziwayo kwaye axatyiswe kakhulu kwihlabathi lobunewunewu kunye nodumo. Iimveliso zayo, ezisusela kwiipeni zemithombo ukuya kwiiwotshi, izacholo, iziqholo kunye nempahla yesikhumba, zihambelana ne ku gqwesa, ezintsha y isithethe. Kodwa le brand yabakho njani? Zeziphi iziganeko ezibalulekileyo eziphawule imbali yakho? Imele yeyiphi imilinganiselo? Kweli nqaku sikuxelela yonke imbali yohlobo lweMontblanc.
Imbali yohlobo lweMontblanc: imvelaphi
Imbali yophawu lwaseMontblanc yaqala ngo-1906, xa amaqabane amathathu aseJamani, injineli uAugust Eberstein, unobhanki uAlfred Nehemias kunye nomrhwebi uClaus-Johannes Voss, bagqiba ekubeni benze inkampani ezinikele ekwenzeni iipeni zokubhala. Inkampani yabizwa Inkampani yeSimplo Filler Pen kwaye wayezinze eHamburg.
Igama leMontblanc yakhuthazwa yeyona ncopho iphakamileyo kwiNtshona Yurophu, nto leyo efuzisela ulangazelelo lwemfezeko nomgangatho. Imveliso yokuqala yokuthwala eli gama yayiyipeni yomthombo eyasungulwa ngo-1910, eyayiphawulwa ngokuba nenkqubo yokulayisha ipiston kunye negolide. Le peni yaba yimpumelelo kwaye ngokukhawuleza yaba ngumqondiso we-brand.
Ngo-1913, iMontblanc yamkelwa njengelogo yayo inkwenkwezi emhlophe enamanqaku amathandathu, emele imilo ebonwa phezu kweNtaba yeMont Blanc. Le logo ifakwe kwiipeni zeepeni kwaye iye yahlala iyinto ehlukileyo ye-brand kuze kube namhlanje.
Uphuhliso lophawu
Kuyo yonke inkulungwane yama-1924, iMontblanc yandise ikhathalogu yemveliso kunye nobukho bayo bamazwe ngamazwe. Ngowe-XNUMX, wasungula ipeni meisterstück (ubugcisa ngesiJamani), eya kuba yeyona modeli yayo inemifanekiso nodumileyo. I-Meisterstück yohlulwe ngokuyilwa kwayo okuhle nokungaphelelwa lixesha, igolide yencam yayo enenombolo engu-4810 (ubude beMount Mont Blanc ngeemitha) kunye neringi yayo enegama lophawu olukroliweyo.
Kwi 1935, IMontblanc ivule ivenkile yayo yokuqala eBerlin kwaye yaqalisa ukuthumela iimveliso zayo kwamanye amazwe. Ngo-1946, yenza i-subsidiary yayo yokuqala e-United States kwaye ngo-1952 yavula umzi-mveliso wayo wokuqala ngaphandle kweJamani, eDenmark.
Ngowe-1977, kwangena iMontblanc yiba yinxalenye yeqela le Vendome (ngoku eyiRichemont), enye yeenkokeli zehlabathi kwicandelo lobunewunewu. Oku kuye kwayivumela ukuba ihlukanise umnikelo wayo kwaye ingene kumacandelo amatsha afana newotshi, ubucwebe, iziqholo kunye nempahla yesikhumba.
Ngo-1992, iMontblanc yenza i Isiseko seNkcubeko saseMontblanc, iziko elizinikele ekukhuthazeni inkcubeko nobugcisa, ngakumbi ukubhala. Rhoqo ngonyaka isiseko siwonga IMbasa yeMontblanc yeNkcubeko yobuGcisa, eqaphela abantu okanye amaziko axhasa amagcisa kunye nemisebenzi yawo.
Amaxabiso eMontblanc
Imbali yeMontblanc kunye nophawu lwayo olusekwe kuyo Iinqobo ezintathu ezisisiseko: ukugqwesa, ukusungula izinto ezintsha kunye nesithethe. Ezi xabiso zibonakaliswa kuzo zonke iimveliso zayo, ezidibanisa umgangatho wobugcisa kunye neteknoloji ephezulu kakhulu.
Ukugqwesa kubonakaliswa kwingqwalasela kwiinkcukacha, ukusetyenziswa kwezinto ezihloniphekileyo kunye nolawulo olungqongqo lwenkqubo nganye yokuvelisa. Ukwenziwa kwezinto ezintsha kubonakaliswe kukhangelo uphuhliso oluqhubekayo lwezisombululo ezitsha, uyilo kunye nemisebenzi ephucula amava omsebenzisi. Isithethe sihlonitshwa ekugcineni isiseko kunye nesitayela sophawu, oluphefumlelwe yimbali yalo kunye nenkcubeko yaseYurophu.
IMontblanc luphawu olunembali Ijolise kubaphulaphuli abanenkani, abanobugocigoci kunye nabezizwe ngezizwe, obuxabisa ubuhle, ubunewunewu kunye nodumo. IMontblanc luphawu olungathengisi kuphela iimveliso, kodwa lukwahambisa indlela yokuphila, indlela yokuba kunye neemvakalelo.
Iimveliso zenkampani
- Iipeni zomthombo: Ziyimveliso yenkwenkwezi ye-brand, lowo wayinika imvelaphi kunye nodumo. IMontblanc ineentlobo ngeentlobo zeemodeli zosiba lomthombo., eziqhelanisa neencasa kunye neemfuno zomthengi ngamnye. Ezinye zezona modeli zibalaseleyo zi Meisterstück, iStarwalker, iBohème, iLifa leMveli okanye iipeni zemithombo ye-M. Montblanc zenziwe ngezinto ezibekekileyo njengentlaka, isinyithi, igolide okanye iplatinam, kwaye zihonjiswe ngeenkcukacha ezinje ngezihombiso zamatye anqabileyo okanye imizobo eyenzelwe wena.
- Iiwotshi: Ziyesibini imveliso ebalulekileyo ye-brand, leyo ivumele ukuba iguqule unikezelo lwayo kwaye ungene kwimarike yokubukela. I-Montblanc inengqokelela yeewotshi eziphezulu, ezibonakaliswa ngokuchaneka kwazo, ukusebenza kunye nobuhle. Ezinye zeengqokelela eziphawuleka kakhulu 1858, 4810, TimeWalker, Star Legacy okanye Summit. Iiwotshi zaseMontblanc zenziwe ngemathiriyeli ekumgangatho ophezulu njengentsimbi, igolide okanye i-titanium, kwaye ixhotyiswe ngeendlela eziphucukileyo ezifana ne-chronograph, i-tourbillon okanye i-smartwatch.
- Amatye anqabileyo: Ziyeyesithathu imveliso efanelekileyo ye-brand, eyavumela ukuba yandise abaphulaphuli ekujoliswe kuyo kwaye ingene kwimarike yobucwebe. IMontblanc inengqokelela yezacholo zobunewunewu, eziqulathe amakhonkco, amacici, iintsimbi zomqala, izacholo kunye neecufflinks. Ubucwebe beMontblanc benziwa ngezinto ezixabisekileyo ezifana negolide, isilivere okanye iplatinam, kunye Zihlotshiswe ngamatye anqabileyo njengedayimane, isafire okanye irubhi. Ubucwebe beMontblanc buphefumlelwe zizinto ezifana nenkwenkwezi emhlophe, intaba yaseMont Blanc okanye iipeni zomthombo.
Imbali yohlobo lodumo kunye neklasi
Njengoko ubonile, bubunewunewu kunye negama lodumo elazalwa njenge umenzi wosiba lomthombo kwaye eye yaba sisalathiso kwihlabathi lewotshi, ubucwebe, iziqholo kunye nezixhobo. Indlela iMontblanc eyaphefumlelwa ngayo yiMount Mont Blanc ukwenza igama layo kunye nelogo, indlela eyasungula ngayo eyona peni idumileyo, iMeisterstück, kwimarike, indlela eyandise ngayo kumazwe ngamazwe kunye nendlela eyahlula ngayo iminikelo yayo. Siphinde sabona ukuba ngawaphi amaxabiso achaza iMontblanc: ukugqwesa, ukusungula izinto ezintsha kunye nesiko.
Siyathemba ukuba ulithandile eli nqaku kwaye likuncede ukuba uqonde ngcono imbali yohlobo olukhethekileyo lwaseMontblanc. Ngaba ubungafuni ukufumana imveliso yaseMontblanc?