Kwesinye isahluko apho sihlalutya imifanekiso yeempawu ezinkulu, apho ukusuka kwi-Creativos sipapashe iilogo ezahlukeneyo., ii-logotypes okanye ezinye iifomati zomfanekiso ezifana F1 o Telefónica. Namhlanje lixesha lokujongana nolunye uphawu olukhulu kwihlabathi lezemidlalo. Kwaye kukuba ayilophawu lwezemidlalo njengalo, kodwa lunempembelelo enkulu. Ngokukodwa xa sithetha ngowona mdlalo "ogqithisileyo". Ekubeni ifumaneka ngamnye kubo.
Ngapha koko, xa sithetha ngophawu lwe-F1 oluhlalutyiweyo apha, iRed Bull luphawu olunokumelwa kwalo kolu khuphiswano lwesantya esiphezulu. Kwaye abaqhubi bayo abaphambili nguMdatshi owaziwayo uMax Verstappen kunye noSergio Pérez waseSpain. Kodwa inxulumene nomoya onje nge-skydiving, i-Motocross yasimahla okanye i-Snowboarding. Imidlalo enxulumene noko i-brand ifuna ukuzibona imelwe, isantya kunye nomngcipheko.
Kwaye oku kungenxa yokuba uphawu luvezwa njengemveliso eyandisa amandla akho. Kuba iqulethe, phakathi kwezinye ezifana iswekile okanye caffeine, taurine. Okukunika amandla amaninzi ngamaxesha athile. Enyanisweni, wayeneengxaki zomthetho ukususela kwisibhengezo "Inkunzi ebomvu ikunika amaphiko" yayithetha ukuba unokugxila kakhulu kunye nesantya sokusabela. Inkulu kunekofu, into engeyonyani kuba inokuqulatha icaffeine encinci kunekofu ngokwayo. Ukongeza kwiseti yezithako ezinokuthi zibe yingozi ngakumbi kumzimba.
Imbali yeRed Bull
Gcina ukhumbula ukuba sithetha nge-brand edibeneyo kakhulu. Ukususela oko yaqala ngo-1987 ngu-Austrian Dietrich Mateschitz. Ngokwebali esi siqalo siphefumlelwe sisiselo samandla esele senziwe eThailand. Ukongeza, yayinegama lokuqala eliguqulelwe ngokwenyani kwiSpanish liza kuba yi "Red Bull". Ukuqwalasela oku, inokuba yinkohliso yeyokuqala.
Kodwa ngenxa yesakhono sayo esikhulu sokungaxhatshazwa eThailand, ukusebenza kuthathwa ukuze inkampani ibe nexabiso langoku le-11.100 yezigidi. Kodwa, kwaye nokuba inkampani ibala kunye nesakhiwo seminyaka engama-45 sisebenza, uphawu lweRed Bull aluzange lwenzeke utshintsho ukusukela oko lwasungulwa. Ngaphandle kwee-tweaks ezincinci zokuguquguquka kwayo kwiifomathi ezintsha ezifana neenethiwekhi zentlalo. Azikho kunyaka wayo wokudala.
Kodwa nangona kunjalo, olu tshintsho lukhulu aluzange luhambise iota enye yomfanekiso webrand yakho. Ekubeni igama elithi "Red Bull" likwenza kucace gca ukuba umfanekiso walo kufuneka ube yinkunzi ebomvu. Kule meko, enye ijongene nomnye kwimodi yokhuphiswano. Ukuba ngoku kunye namaxesha okukhawuleza esizifumana sintywila kuwo, ikho ngakumbi kunangaphambili. Ngokuqinisekileyo, ngokhuphiswano olungakumbi kunoko kwaqala uphawu. Yintoni eyinyani kukuba iRed bull kunye nesiselo samandla sidityaniswa nabani na.
I-logo ye-Red Bull
Ukuqulunqwa kwelogo yeRed Bull kulula kakhulu. Yenziwe ngemibala emithathu ikakhulu njengoko ubona emfanekisweni. Imvelaphi eluhlaza okwesibhakabhaka, uphawu lweetoti. Nethoni ebomvu kwiinkunzi zeenkomo, ngenxa yegama lazo, kumda omthubi owugqibezela ngelanga. Ubuncinane inokutolikwa ngolo hlobo, ekubeni ikhangeleka ngathi ziinkunzi zeenkomo ezimbini ezijongeneyo ekutshoneni kwelanga ezimthubi zimi ngasemva.
Ukugqiba ukubunjwa, uphawu lwentengiso R ukuba iinkampani ezininzi zikhethe ukuzibeka kwiimpawu zazo. Ekubeni bekuyingxaki ukuba kutheni benokukhutshelwa ngandlela thile okanye enye kwaye ngaloo ndlela baqinisekisa ukuba ipropati "yatywinwa" ukuze ibonakale. Njengoko besitshilo kwitoti ngokwayo sikwazi ukubona umbala osilivere ohamba nombala ozuba. Ngapha koko, oku kubonakala kufana nokubunjwa kweflegi, njengoko kusenzeka, umzekelo, ngeF1 iflegi xa begqiba ugqatso.
Uphawu olungenalo utshintsho oluninzi
Kuyamangalisa ukuba ngaphezulu kweminyaka engamashumi amane kamva uphawu lwahlala lunjalo. Ukusinda kwiinguqu ezininzi kunye nokomelela ngalo lonke ixesha. Nangakumbi xa ingumfanekiso onokwakheka okuninzi okufana nenkunzi yenkomo ezimbini, ilanga kunye nemibala emithathu emangalisa kakhulu. Oku kudla ngokubangela ukugqwetheka okuninzi okuncinci ubungakanani belogo. Kungenxa yoko le nto baye bagqiba ekubeni basebenzise umfanekiso omtsha kwiwebhusayithi yabo.
Ngapha koko, sinokujongana notshintsho lwelogo olunokwenzeka. Ukuphelisa enye yeenkunzi zenkomo kunye nokongeza i-sphere, efunekayo namhlanje kwiimilo ezingqukuva kunye nokuphelisa ilanga. Ukwenza umqondiso wenkunzi yenkomo phambi kokuba ihlawuliswe. Kodwa oku akunjalo ngokupheleleyo, kuba umfanekiso esiwubonayo kwiziganeko kunye neetoti zabo zokusela awuyinto entsha.. Kungaphezulu kokuhlengahlengiswa kwimeko yedijithali ekwafumaneka kwiinethiwekhi zabo zentlalo ezifana ne-Twitter kwii-akhawunti zeMoto kwaye ngaphezu kwakho konke, kwimidlalo ye-elektroniki. Kodwa akunjalo kwigosa elisemthethweni.