Uma sithi lokho kuza kahle shintsha i-logo ukuze ihambisane Ngamazinga wanamuhla ekwakhiweni futhi angabi nosuku, kunamalogo angakhuli kabi ngendlela angabonakala ngayo. Kukhona uchungechunge oluhle lwazo oluqhubeka nokuba nemihlahlandlela efanayo yokuklama kusuka emashumini eminyaka adlule futhi ngokusho kwesisho, okusebenzayo akudingi ukuthi kuguqulwe.
Ngokumangazayo, i-logo ye-American Express isihlelwe kabusha okokuqala eminyakeni engama-40. Enye yalezi zinkampani ezinikele ekusebenziseni amabhange ngamakhadi okuthi ngo-2018 ahlele kabusha i-logo yawo ngezinguquko ezithile ezincane. Futhi singasho ukuthi aziziningi kepha zimbalwa futhi okukodwa kucace bha: imvelaphi eluhlaza okwesibhakabhaka isuka ku-gradient iye kumbala oyisicaba.
Into ehlekisayo ngokwakhiwa kabusha kwe-logo ye-American Express ukuthi lapho sisesikhashana lapho i-gradient yombala ingeyamanje kakhulu nokuthi basebenzisa izinhlobo ezahlukahlukene zokuvuselela ama-logo abo, inkampani yaseMelika inika i-twist ukusuka ku-gradient yayo kuya kumbala oyisicaba.
Qhubeka ngombala oluhlaza okwesibhakabhaka nobuhle obufanayo ku-typography ukuze siqhubeke nokugcina engqondweni yethu lokho kuxhumanisa nochungechunge lwezinhlamvu ukuthi bona ngokwabo babeka lokho obekuyikho, okuzoba yi-American Express kule planethi yasemhlabeni.
Olunye ushintsho oluncane ku-logo luhlobene ne-typography, on konke encwadini "R" ukuthatha okunye ukutsheka emlenzeni obekuzobamba okuthiwa "P". Esikhundleni sokugoba nokuqala ekugcineni kwejika le- «R», kuqondile ngokudayisa ukunikela ngeminye imizwa.
Siyakuthola futhi lokho i- "X" ayisanamathele ku- "E" kanye ne- "P"Esikhundleni salokho, kubonakala kuhlukanisiwe, yize kunohla olungenalutho oludlula kufonti. Nayi indaba yelogo ye-Apple ukubona enye indlela yokuqonda ukuvela komuntu.