Inkampani yaseCarlsberg eyenza utshwala muva nje yethule ushintsho olukhulu kwi-logo yayo, eyenziwe ngu Isitudiyo Samatekisi, ezinze eBristol. Ngemuva kocwaningo olunzulu ngefa lalo mkhiqizo waseDenmark, izinto eziyinhloko zomkhiqizo njengeqabunga le-hop, umqhele, ifonti yomkhiqizo nesiginesha yomsunguli, zihlolwe ngokucophelela yakhelwe kabusha okokuqala eminyakeni eminingana.
Belangazelela ukuhlala bethembekile efeni elicebile lesikhungo sotshwala esivela emuva ku-1847, iqembu lamaTekisi igxile emizameni yayo empilweni ende yalo mkhiqizo, ngaleyo ndlela enqaba ukuthambekela kokuklanywa kwemboni.
ITaxi Studio ikhombisa ukuthi uhlelo olusha lokuklama lumelene kakhulu nomkhuba. Idizayinelwe ukuba ibe ngunaphakade ngakho-ke akufanele kube khona Asikho isidingo shintsha lokhu kube yisikhathi esihle.
Ngaso sonke isikhathi uthuthuka
Enhliziyweni yomkhiqizo weCarlsberg yilokho okuthiwa amagama egolide kusuka kumsunguli, uJC Jacobsen: "Ukusebenza endaweni yokuphisa utshwala kufanele ngaso sonke isikhathi sibheke ubhiya ongcono, ukuze ubhiya uhlale ubeka amazinga futhi usize ukugcina ubhiya usezingeni eliphezulu futhi elihloniphekile.".
Futhi ingabe lawa magolide futhi ukufunwa njalo kokuhamba phambili yini eyaba yimbangela yokushiswa kabusha; uhlelo lobunikazi olulula nokho oluguquguqukayo manje olusebenza ngempumelelo kuzo zonke izinto zomkhiqizo.
Umqondisi wokwakhiwa kwephrojekthi yeCarlsberg uJessica Felby uphawula ukuthi izinkampani ezinkulu ezisetshenziselwe ukuhlala iminyaka eyi-10, bese kuba yi-5, manje imikhiqizo isakhiwa kabusha njalo eminyakeni emithathu. Konke kususelwa kumathrendi aphuma ngesitayela nokuthi kwaCarlsberg bekungeke kulandele lowo mkhuba.
Lapho sibona ukwakheka kwangaphambilini siyakubona lokho idizayini entsha ipholile, ngoba kubukeka njengomklamo obulokhu ulapho. Kubukeka sengathi iCarlsberg bekufanele ngabe iyini njalo.
Umkhiqizo ovuselelwe weCarlsberg uzokwethulwa ezimakethe zaseScandinavia kule nyanga futhi Izophuma emhlabeni jikelele ngokuhamba kwe-2019.
Izithombe - iCarlsberg neTekisi Studio