Ngonyaka weshumi nesishiyagalolunye, I-Interbrand ilinganise imikhiqizo eyi-100 ephezulu ngokuya nge-eigenvalue abanayo. Kumele kushiwo ukuthi le mikhiqizo ayixhomeki esimweni sayo ekubeni ne-logo enhle kakhulu, kepha ekwazisweni nasekubalulekeni abanakho emhlabeni wonke.
Ngonyaka odlule kwakuyi-Apple, enenani elingu- Ama-dollar ayi-184,154 lowo othathe isikhundla sokuqala, ozolandelwa yiGoogle neMicrosoft ezikhundleni zesibili nezesithathu ngokulandelana. Futhi yi-Apple kulo nyaka i-2018 iyaqhubeka nokugcina ubuholi. Masazi konke okunye ukuhlukaniswa.
Yi-Google elandelayo esendaweni yesibili nge Ukukhula kwamaphesenti ayi-10 kusukela ngonyaka odlule, kuyilapho i-Amazon iyona ehlwitha indawo yesithathu kwaMicrosoft. Inkampani eyazisa uhlelo lokusebenza lweWindows ihlala endaweni yesine.
Phakathi kwaleyo mikhiqizo efake ohlwini lwemikhiqizo ephezulu eyi-100 thola i-Spotify ngesikhundla sama-92, uSubaru, umkhiqizi wezimoto, ohlala endaweni yokugcina noma iChanel, osekubuyele kulolu hlu.
Like UChanel, uNintendo noHennessy babuyile ohlwini lwemikhiqizo ephezulu eyi-100 ka-2018 ukuzama ukuhlala. Vele kukhona eminye imikhiqizo exoshiwe, njengeTesla, iSmirnoff neThomson Reuters. Njengento enelukuluku, i-Facebook ihlala isendaweni ye-9, kanti inani lomkhiqizo wayo lilahlekelwa amaphesenti ayi-6. Uma siqhathanisa u-6% lowo nama-48% awathola ngonyaka odlule, kusho ukuthi kukhona okwenzekayo enkampanini kaMarc Zuckerberg.
Ekugcineni saqeda nge imikhakha emihlanu yomkhakha enemikhiqizo eminingi kakhulu. Imboni yezimoto inesibalo esiphakeme kunazo zonke ezinengqikithi engu-16, izinsizakalo zezezimali eziyi-12, okunethezeka nge-9 ne-FMCG (izimpahla zabathengi ezihamba ngokushesha noma ezihlanganisiwe) ezine-9, yize umkhakha okhule kakhulu ungowokunethezeka, onamaphesenti angama-42.
Sikushiya nale ndatshana ehlobene nayo ethokozisayo nokuthi yini engemuva kwemikhiqizo yezithonjana.