I-Vans yinkampani ezinikele kakhulu ekwenzeni izicathulo nezingubo ezifana nama-sweatshirts noma izikibha. Izethameli zayo ezihlosiwe zigxile emphakathini we-skater, ngaphezu kweminye imidlalo yasemadolobheni. I-logo yale nkampani isuka ekuqaleni kwale nkampani ngesikhathi isesitolo semishini ezikoleni zaseMelika. Kwaze kwaba ngawo-70 lapho ilogo yokuqala yenkampani yadalwa.
Namuhla, kunemiklamo eminingi ehlukene yezicathulo ezidumile ze-Old Skool. Kodwa ekuqaleni kwakwakhiwa amamodeli amathathu kuphela amateki: aluhlaza okwesibhakabhaka, obomvu negolide. Ngokungafani ne-logo ye-Vans, lena ihlale ingashintshile kusukela yasungulwa. Namuhla sikutshela umlando we-logo ye-Vans.
Umlando kanye nencazelo yelogo ye-Vans
I-Vans wumkhiqizo wezicathulo nezemidlalo ezinqobayo phakathi kwentsha kanye nabasubathi. Imfihlo yokuduma kwayo ilele kufilosofi yomkhiqizo wayo, njengoba igxile kubantu abaphila impilo ematasa, njengama-skateboarders. Le nkampani ibisebenza kusukela ngo-1966. Igama livela kumsunguli uPaul Van Doren ngokwakhe. Ekuqaleni uVan Doren, wenza izicathulo zomkhumbi. Okwenze ukuthi kudonse ukunaka komphakathi oshwiba nge-skater, njengoba bezisezingeni elihle kakhulu futhi zihlanganiswe kahle kakhulu nezinye izingubo. Kungaleso sikhathi lapho uphawu lwaqala ukukhula ngokuphawulekayo.
Izicathulo zokuqala zeVans zaziqukethe kuphela igama lomkhiqizo njenge-logo, le nguqulo yathatha iminyaka engaphezu kwengu-50, kwaze kwaba ngu-2016 lapho ibuyekezwa khona ikhumbula iminyaka yayo engu-50 emakethe. Uphawu lweVans lwaklanywa umfana oneminyaka engu-13 ubudala ogama lakhe linguMark Van Doren, wayeyindodana yomunye wabasunguli.. Umqondo wavela lapho enza i-stencil ukuze apende emabhodini okushibilika. Uyise, ebona ayekwenzile, wawubona umfanekiso ayewudalile, wawubeka esithendeni sesicathulo. Kamuva, kungaba lapho umnikazi wenkampani ezonquma ukuzinikela ngokuphelele ekwenzeni izicathulo ze-skate.
Umbono ka-Paul kwakuwukwenza isithunzi sesimanje, sithathe ugqozi ku-Converse Chuck Taylor. Babefuna ukwenza uhlobo lwesicathulo esingeke sishelele futhi sibambe kahle kuzo zonke izinhlobo zezindawo. Amamodeli okuqala ayengama-$2.49 kuphela nama-$4.99.
Ukuhunyushwa kwezwi nezwi kwelogo kuvela egameni elithi «Furgonetas«. Ilogo ifaka u-“V”, izinhlamvu “A”, “N” kanye “S”, njengokungathi impande eyisikwele. Yini eyenza kube isici esibonakalayo esiphawuleka kakhulu somkhiqizo. Ukuze uqonde kangcono umlando wophawu, kufanele ubuyele emuva eminyakeni yama-70. Abashwibi ababili, u-Tony Alva kanye no-Stacy Peralta babe nengxabano. Owokuqala wabungaza ukuthi ukwazile ukujikela odongeni endize emoyeni. Insizwa eyayilapho egama layo linguSkip Engblom yathi, "Ndoda, usanda kuphuma odongeni."
Ifonti yelogo nombala
Umdwebo we-skateboard awuzange usetshenziswe isikhathi eside. Yathola igama elithi ufudu, njengoba umumo walo ufana nowegobolondo lesilwane. Ekugcineni ngo-2016, bakhethe ukuqeda uphawu lwe-skateboard futhi bashiye umbhalo kuphela nophawu. Izicathulo ezazenziwe ngeminyaka yawo-60 zinethegi emhlophe enombhalo oluhlaza okwesibhakabhaka. Ngo-2016 bakhethe umbala obomvu wokwenza ingemuva nomhlophe ku-typography. Okubomvu kufanekisela amandla nothando. Nakuba umhlophe unencazelo yokuzola nokuhlanzeka. Le mibala ivame ukusetshenziselwa ukudala isidingo sokuthenga kumthengi. Ngezansi kwelogo kunophawu oluthi "Off the Wall".
Ekuqaleni, izinhlamvu ze-logo azifani, kodwa abaklami bagcina bedala ukulinganisa. I-typeface esetshenziswe kulogo ye-Vans inguqulo eguquliwe yefonti ye-Helvetica.. Zonke izinhlamvu zinosonhlamvukazi, zakha ama-engeli angakwesokudla. Njengamanje, ilogo yeVans ingenye eyaziwa kakhulu futhi evelele embonini yezicathulo emhlabeni jikelele.
isithombe se-vans
Okunye okwenza le nkampani ibonakale ikakhulukazi yizici ezicacile ezihambisana namamodeli ezicathulo ahlukene, omunye wabo waziwa ngokuthi "i-Jazz Stripe". Ekuqaleni kwayo yaqala njenge-doodle, kodwa yagcina inguphawu lokuthengisa olubhalisiwe lwenkampani. Enye into ephawulekayo iphethini yayo yokuhlola enamamodeli amaningi amateki, into amanye ama-brand amaningi azame ukuyilingisa. Kuthiwa futhi iphethini yejometri ukuthi i-Vans sole inakho ivela ku-"Star of David" edumile, enye yezimpawu ze-quintessential zamaJuda, kodwa lokhu kungamahemuhemu nje.
Uma ukuthandile lokhu okuthunyelwe futhi uthanda ukwazi umlando wama-logo aziwa kakhulu, nasi isixhumanisi sesinye isihloko engikutshela kuso indaba mayelana nelogo edumile ye-Amazon.