Izimpawu zenziwa ukuze zikhunjulweKufanele baxhumanise abantu nophawu. Ukudlulisa amanani ayo kumakhasimende ayo kanye nokusiza izinkampani ukuthi yakha ubuwena. Kodwa akulula, ngoba abathengi bafuna kakhulu futhi noma yimiphi imininingwane encane ingadala ukwenqatshwa. Akuyona indaba ye ama-logo omkhiqizo adumile esizokwethula khona kamuva.
Le mikhiqizo ikwazile ukuzivumelanisa nokuhamba kwesikhathi, okwenza umehluko ube mkhulu noma omncane kumalogo awo. Ngokuhamba kweminyaka lezi zinkampani bezikwazi ukuqhubeka ukudlulisa amanani afanayo. Uyini umlando kanye nencazelo ngemuva kwamalogo adume kakhulu? Nawa ama-logo adumile ayi-5 azokukhuthaza ngezici zawo nezindaba.
Amalogo emikhiqizo edumile nezindaba zabo
Uhlobo lwe-logotype Kuwuphawu oluyingcaca olukhomba inkampani, isikhungo, uhlobo, umuntu noma umphakathi. Inqubo yokuklama ilogo idinga inhlanganisela yamakhono okuklama, ithiyori yokudala, nokuhambisana namathrendi edizayini yakamuva. Ukwengeza, izimo ezine zendalo ekufakweni komkhiqizo kumele zibhekwe: ucwaningo / isu, i-typography, isibalo / uphawu kanye nethiyori yombala. Kodwa ngeke singene eminye imininingwane. Uma ungathanda ukudala ilogo, lapha Sikushiyela isixhumanisi kwesinye isihloko lapho sikunikeza khona amathiphu ukuze ukwazi ukuklama ilogo yakho.
Ngokunokwenzeka, usuwabonile lawa ma-logo izikhathi eziningi, njengoba cishe iningi lawo linjalo esikhona osukwini lwethu nosuku. Sikhethe ama-logo angu-5 aziwayo emikhakheni ehlukahlukene: ubuchwepheshe, izimoto, izingubo zokugqoka, ukuthengiswa kwefenisha noma ukuthwebula izithombe.
Nike
Nike Yazalwa ngo-1971 ngaphansi kwegama elithi Blue Ribbon Sports (inkampani yokungenisa), kodwa ayizange ibe khona kuze kube ngu-1971 ngenxa yokwanda kokukhiqizwa kwezicathulo zayo zezemidlalo. UCarolyn davidson ungumfundi we-graphic design odale le logo. Ukhokhise kuphela u-$35 kulo mklamo. Ukwenza le logo se ephefumulelwe unkulunkulukazi wamaGreki wokunqoba uNike, ikakhulukazi emaphikweni azo ayemelela ukunyakaza kanye nesivinini. Uphawu lwesici salolu hlobo lwaziwa ngokuthi "Swoosh".
Ngo-1978, i-Nike yanquma ukuvuselela i-logo yayo ibe inguqulo ekhangayo. Ukuze benze lokhu, bakhetha uhlobo lokubhala olugqamile, ngosonhlamvukazi kanye noshintsho endaweni ye-Swoosh. I ukuthayipha libonakala ngokuba uhlobo minimalist sans-serif, eyayihambisana kahle namagugu ayisisekelo enkampani. Njengamanje inkampani ikhethe ukusebenzisa i-Swoosh kuphela, ngaleyo ndlela iba enye ye izithombe ezinhle kakhulu zomhlaba. Imibala eyinhloko okwamanje esetshenziswa kulogo yayo emnyama nemhlophe, nakuba ngaphambilini bekukhethwe umbala obomvu omnyama.
Apple
Kwakungunyaka ka-1975 lapho uSteve Jobs enquma ukwenqaba uphawu lokuqala lwe-Apple, njengoba lwalunemininingwane eminingi. Ron wayne, wanikezwa umsebenzi wokuklama ilogo. Igqugquzelwe ukutholakala kuka-Isaac Newton amandla adonsela phansi. Isimo esidumile sonke esisaziyo, lapho usosayensi waseNgilandi ewisa khona i-apula futhi ngenxa yalokho angakwazi ukwenza inkolelo-mbono yamandla adonsela phansi. Lolo phawu lwathatha unyaka kuphela, ngenxa yobunzima obudingekayo ukuze lukhiqize kabusha. Kunamahemuhemu okuthi igama lomkhiqizo libhekisela ekuzibulaleni kuka-Alan Turing, owashona ngemuva kokuluma i-apula elihlaselwe yi-cyanide, kodwa akuzange kuqinisekiswe.
Ngo 1976, Imisebenzi yanquma ukuthuma i graphic designer Ron Janoff, umklamo omusha. Ngenxa yesidingo sika-Apple sokudinga uphawu olumele amanani nefilosofi yenkampani yayo. Janoff ehlongozwayo into elula kakhulu. Ebona ukubaluleka kophawu lwe-apula eMisebenzini, wazinza kulo mbono. Wakhombisa uSteve a ilogo enemibala ene-apula elunyiwe. Kusukela phezulu kuye phansi, ibonakala ngemigqa evundlile eluhlaza, ophuzi, owolintshi, obomvu, onsomi noluhlaza okwesibhakabhaka. Le logo yayikhona kuze kube ngu-1998. Kamuva, i-Apple iye yahlala ithembekile kulolu phawu, ishintsha kuphela imibala kanye ne-shading.
Tesla
Igama Tesla yazalwa ngokuhlonipha umsunguli wayo u-Nikola Tesla, owayezoba ngumanduleli wokushintshashintsha kwamanje kanye ne-electromagnetism. Le nkampani wazalwa ngo-2003 kanye nokwethulwa kwemoto yayo yokuqala, ngenxa yeqembu lonjiniyela ababefuna ukukhombisa ukuthi kungenzeka ukushayela ngamandla kagesi.
Njengamanje i-logo ye-Tesla yenze izinguquko ezithile. Yebo KULUNGILE, uphawu lwakho lungabonakala kalula ngohlamvu olukhulu "T". Nakuba kubukeka njengomqhele, empeleni kuyingxenye yesiphambano sengxenye yenjini yokungeniswa, lapho ukunyakaza kukhiqizwa khona ngenxa yokushintsha kwesigaba phakathi kwezizibuthe zamakhoyili ayo. I Imibala yebhizinisi zale nkampani ziyahlukahluka phakathi emnyama, ebomvu nesiliva. Emklamo wokuqala owadalwa, izinhlamvu zazimnyama futhi isihlangu sasiyisiliva. Kunalokho, namuhla, ilogo ingaba uhlamvu olubomvu noma olusiliva T.
Canon
Le nkampani yasungulwa ngo-1933 lapho kwakhiwa imodeli entsha yekhamera ngenxa ye-Precision Optical Instruments Laboratory. Uphawu lweCanon luzalelwa ukuhlonipha unkulunkulukazi wesihawu wamaBuddha uKwan Yin. Kumklamo wokuqala welogo ye-canon, sasikwazi ukubona unkulunkulukazi phakathi kwendilinga yamalangabi, esendaweni yembali ye-lotus enezingalo eziningi. Ngaphezulu kwayo bekunegama elithi "ikhamera" futhi ngaphansi kwayo "Kwanon." Ngo-1935 inkampani, ne inhloso yokubonisa isithombe sesimanjemanje, yanquma ukushintsha igama layo libe yiCanon. Ngo-1956, ilogo yahlelwa kabusha yaba yilena esiyaziyo sonke namuhla futhi ayizange ishintshe kusukela ngaleso sikhathi.
Ilogo yeCanon yamanje yigama lenkampani. I ukuthayipha Ibonakala kakhulu ngenxa yobukhulu bayo obukhulu. Yaklanywa ngokukhethekile umklami wezithombe u-Gio Fuga. Lo mklami ukhethe umbala obomvu ukuze umele intshiseko, ukuzimisela namandla abawasebenzisayo ukudala imikhiqizo yabo. Uhlamvu olugqame kakhulu lwale logo luthi «C», ngenxa ye-glyph yayo egobile ngaphakathi futhi ilola phezulu. Singathola ukuhluka kwemibala emibili yale logo: owokuqala obomvu nomhlophe futhi owesibili nge-monochrome.
Ikea
Ilogo ye-IKEA iyinhlanganisela yeziqalo zomsunguli wayo "Ingvar Kampar", ipulazi lomndeni wakhe "Elmtaryd" nedolobha lakubo "Agunnaryd". I-logo yokuqala yadalwa ngo-1951. Yayihlanganisa kuphela uphawu oluyisiyingi. Phakathi nendawo kwakungabonwa igama elithi "IKEA", elizungezwe amagama athi "Kvalitets Garanti" (Isiqiniseko Sekhwalithi), womabili ngombhalo obhalwe ngesandla nowamalukeke. Babefuna ukukhombisa izinga lemikhiqizo yabo. Le logo yashintshwa ngokushesha. Ngo-1954, yaba ibala legolide elinsundu elinegama elithi "IKEA" ngosonhlamvukazi, ngombhalo owugqinsi, oqondile, nomhlophe.
Esikhundleni salokho, ngo-1967, uphawu lwaqala ukufana kakhulu nalokhu esikwaziyo namuhla. Yakhiwe igama elithi «IKEA» emnyama ngefonti ewugqinsi, kodwa izinhlamvu ezithi "K" kanye no-"A" zilungiswe ngama-serif. Ayevalwe nge-ellipse emhlophe, futhi leyo ellipse yona yayivalwe ngonxande omnyama nohlaka olumhlophe. Ngo-1982, kwenziwa ushintsho kuphalethi yombala, ngaleyo ndlela kwatholakala inhlanganisela yombala esiyaziyo namuhla: i-ellipse ephuzi efakwe ngaphakathi kukanxande oluhlaza okwesibhakabhaka nezinhlamvu eziluhlaza okwesibhakabhaka. Muva nje, ngo-2019, i-Ikea idizayine kabusha ilogo yayo. Banquma ukushintsha umthunzi kusuka eluhlaza okwesibhakabhaka kuya kokumnyama, ngaleyo ndlela benza umkhiqizo ubukeke ubucayi futhi uchwepheshe kunangaphambili.