Njengoba ekuhlaziyeni kwangaphambilini esikwenzile ku-Creativos Mayelana nama-logo, sizobona esinye isibonelo sokuthi umkhiqizo usishintsha kanjani isithombe sawo ngokwezidingo zawo. Futhi kungukuthi, kulokhu bekungeke kube kuncane, njenganoma iyiphi inkampani enkulu ebilokhu isemakethe iminyaka eminingi, kuye kwadingeka ukuthi ivumelane namamodeli amasha okuthengisa. Kulokhu sizobona ukuvela kwelogo yePans & Company.
Futhi kungukuthi "Fast Food" inkampani yamasemishi yazalwaNgokungafani nezinye izinkampani ezifanayo, kakade ngombono wokwenza ukudla okusheshayo ngenye ifomethi kunale esiyibonile. Namuhla sibona into ejwayeleke kakhulu ukuba nama-hamburger, amasemishi, ama-taco ngisho namapheshana enkukhu ashayiwe. Kodwa lokhu kuyinto engazange yenzeke ngaphambili futhi manje umqondo wokuthi unokuncintisana, njengoba kunjalo nge-Subway.
Ngale ndlela, umkhiqizo ovame kakhulu eSpain, wakhiwe ngendlela yokuthi singawudla ngesikhathi esifanayo ukuthi ungadla i-hamburger esheshayo. Yazalwa kanje iBarcelona, i-franchise enezikhungo ezingaphezu kuka-550 emhlabeni jikelele
Iyini i-Pans nenkampani?
I-Pans & Company iyi-franchise yaseSpain yamasemishi esitayela sokudla okusheshayo. Ngesitayela se-ayisikhilimu, singakhetha "ama-toppins" ukuze senze inhlanganisela esiyifunayo kusandwich yethu. Le nkampani yazalelwa e-Barcelona ngo-1991 futhi isasebenza emazweni angaphezu kwe-10 namuhla. Inkampani ye-IberSol ayisebenzisi kuphela i-Pans and Company Franchise, kodwa futhi inamanye amamodeli afana neBurger King noma Ribs, phakathi kwamanye amaningi.
Banezindawo zokudlela ezingaphezu kuka-600 eqenjini lonke, yingakho uhlobo lwePans and Company luyingxenye yesiqinisekiso sebhizinisi. futhi yingakho uhlobo oluphuzi lwamasemishi lusasebenza phakathi kwethu. Akumangazi ukuthi umkhiqizo usuvele washintsha futhi washintsha isithombe sawo kulokho esikwaziyo manje. Izidingo zezitayela ezintsha ngenxa yokufakwa ezinkundleni zokuxhumana kanye nezithameli ezintsha zenza kudingeke.
Ilogo yokuqala yePans neNkampani
Njengoba sesishilo, lo mkhiqizo wazalwa ngo-1991 unesithombe esimangalisa kakhulu. Umbala ogqamile womkhiqizo uzoba phuzi. Lokhu kungadonsa ukunaka kwezingane ngokunikeza umbono ojabulisayo. Njengoba lo mbala uvusa ubumnandi, ithemba futhi ugcwele amandla.
Lokhu kuthinta akukashintshi kakhulu emlandweni wakho weminyaka engama-30+., kodwa amathoni ayo ayashintsha. Ekuqaleni, okuphuzi kwakunamandla kagesi, into eyayigqanyiswa lapho isetshenziswa kumafomethi wokuphrinta kanye ne-methacrylate enezibani ze-neon. Ekuqaleni kwawo-2000, izibani ze-neon nemibala egqamile bekufanele.
Baphinde bengeza umugqa oyisikwele, oshintshana phakathi kokumnyama nokumhlophe ngaphansi kwedizayini, njengoba sibona esithombeni. Futhi phezulu, njengesithombe, kwakuyilokho okwakubonakala njengokuphezulu kwesinkwa. Ukulinganisa isemishi ngaphezu kwezinhlamvu ze-Pans & Company. I-typeface yayiyi-serif engalungiswanga.
Inguquko engazange ibonwe
I-logo yashintshwa ngemva kweminyaka, ukunikeza ukugqama okwengeziwe ezikweleni eziphansi futhi kwenze kuhambisane nomklamo. Njengoba omnyama nomhlophe ngamathoni aphuzi akuzange kube nomqondo omkhulu. Isevisi yokudla okusheshayo ibukeke njengenkonzo yamatekisi ephuthumayo, ngaphezu kweketango lesemishi.
Babeka izikwele ezintathu ngemibala ehlukene ukusuka kophuzi kuye kowolintshi. Lezi zibekwe ziqondile ohlangothini lwesobunxele lomklamo. Lo mklamo wawuqeda isangweji, njengoba iPans and Company kwakuyigama elaziwayo ngaleso sikhathi, Wayengadingi izici ezihlukanisa ukuthi uhlobo lwakhe lwalumayelana nani. Lo mklamo awuzange unakwe futhi awuzange ube mnandi kakhulu, ngoba abazange baguqule okuningi.
I-mosaics eyakha izici zama-franchise amasha bebenezikwele zemithunzi ehlukene futhi empeleni, sisakwazi ukubona kwamanye ama-franchise ukuthi kuhlala kanjani okufanayo. Iqiniso lokuba yi-franchisee likwenza ucabange izindleko zokushintsha kwesithombe, into abanye abangazimisele ukuyicabanga noma abadinga isikhathi esengeziwe sokuyishintsha. Lokhu kuyinto eyenzekayo kuwo wonke ama-franchise.
Isithombe esibonakalayo samanje
Isithombe sePans and Company namuhla sishintshe kakhulu. Futhi kungenxa yokuthi ayizange iguqule izakhi zokuhlobisa kuphela, kodwa futhi yenze ushintsho kumbala, ukuthayipha kanye ne-logo ngokujwayelekile.
Izikwele ebezikade zikhona njengengxenye yomumo wesithombe zisusiwe. Ilogo iyisici esiyisikwele ngokwaso, esiphuzi ngombala. Lokhu kubekwe ebhokisini elimhlophe, lapho kuvela khona izinhlamvu zamapani nenkampani. Ngale ndlela, kungabonakala ukuthi okuphuzi kungenye into uhlobo oludlala ngayo.. I-typography ishintshiwe kulokhu, okunikeza igama ubuntu obuningi.
Umbala, njengoba wawunengqondo, ushintshiwe waba ithoni ye-pastel eyengeziwe. Lokhu kungenxa yokuthi amabhrendi kufanele akhiqize imibala enobungani eyengeziwe yenguqulo yawo yedijithali. Amanethiwekhi omphakathi ashintshe indlela amabhrendi abukwa ngayo futhi nemibala egqamile noma amathoni anolaka kakhulu anqatshiwe.
Ngaphezu kwalokho, uhlobo lufake nezinye izinsiza ezifana neCafé Pans, lapho yandisa khona umbono wayo webhizinisi, ngokunganikeli nje ukudla ngendlela yesangweji, kodwa futhi ungathola ukudla kwasekuseni nokudla okulula ngethoni elimnandi.
Isiphetho
Ngicabanga ukuvela kwelogo ye amapani kanye nenkampani ubeqinisile, njengoba eyangaphambili isiphelelwe yisikhathi futhi inokusilela okucacile okufanele kuboniswe ezindaweni ezidijithali. Futhi nakuba uhlobo lusekhona emadolobheni amaningi, ilahlekelwe yigama kancane eminyakeni yakamuva ngenxa yomkhankaso wokukhangisa ophansi kanye nezindleko eziphakeme kunokuncintisana kwayo.
Ukushintsha imibala nokukhipha ama-elementi alayishe kakhulu isithombe Kubukeka kukuhle kodwa ayikakwazanga ukwenza umkhankaso oqhakambisa lonke lolu shintsho lube ngcono. Futhi amasemishi alahlekelwe ubukhona maqondana nezinye izinkonzo ezifakiwe. I-sandwich kufanele ibe isikhungo sayo yonke into.