Kusuka ku-Converse kungashiwo ukuthi kuwuphawu obelukhona "impilo yami yonke". Futhi ayinciphi ngoba ibisebenza kusukela ngo-1908. Ngalesi sizathu, ilogo ye-Converse ibilokhu ishintsha ukuze ivumelane nezikhathi ezintsha.
Kodwa, Wake wayibona ilogo yokuqala yenkampani? Futhi owokugcina ukuthi ziye zahlukahluka nokuthi bambalwa abantu abakubonile? Uma, njengathi, ungathanda ukwazi okwengeziwe ngale umlando wezimpawu zezimpawu nokuthi bawaklame kanjani amalogo abo, bese uthola manje ngomlando welogo ye-Converse.
Yini i-Converse
I-Converse iwuhlobo lwezicathulo zekhanvasi nezesikhumba, ezaziwa ngemodeli yazo ebabazekayo yamateku ekhanvasi ka-Chuck Taylor All Star. Yasungulwa ngo-1908, i-Converse yinkampani yaseMelika enekomkhulu e-Boston, Massachusetts.
Njengoba sakutshela, I-Converse yasungulwa ngo-1908 nguMarquis Mills Converse. Kodwa kwakungelona igama layo "eligcwele", kwakuyi-Converse Rubber Shoe Company. Yasungulwa eMalden, Massachusetts futhi ekuqaleni, kwakungeyomndeni.
Babezinikele ekwenzeni izicathulo zenjoloba namabhuzu babeqashwe izisebenzi, abalimi namasosha. Ngo-1915 kuyaziwa ukuthi, ngaphezu kwalezo zicathulo, yaqala nokukhiqiza amateki, nakuba yayingakaveli. Nokho, kwakungo-1917 lapho umdlali webasketball (uma lelo gama lizwakala liyinqaba kuwe libhekisela kumdlali webasketball) UCharles "Chuck" Taylor ujoyine inkampani njengenxusa lomkhiqizo, kodwa futhi njengomthengisi. Futhi lokho kubambisana, ngaphezu kweqiniso lokuthi "usaziwayo" wayethemba umsebenzi wabo, kwabenza banake ukuthuthukisa ukuklama nokunethezeka kwesicathulo, okwenza isicathulo se-canvas sika-Chuck Taylor All Star, esasungulwa okokuqala. ngo-1923.
Yilokhu kunyakaza okwabangela ukuba bathole ukuthandwa okukhulu futhi kwabangela inkampani ngokwayo ukuba yenze ushintsho olukhulu. Kufakwe kulogo ngokwayo. Ukukunikeza umbono, inkanyezi egqokwa wumkhiqizo uqobo ibingeyona ingxenye yelogo yayo. Kwakungumbono ka-Chuck Taylor ngenkathi ethwebula leyo nkanyezi eluhlaza okwesibhakabhaka, uphawu olukhuthazelayo futhi lwaba isithonjana, ikakhulukazi ngeminyaka yama-50s no-60s lapho bonke abadlali be-basketball namarokhethi begqoke amateku e-Converse avela eqoqweni le-All Star.
Ngawo-1970 nawo-1980, i-Converse yanwetshwa ngokuqhubekayo, ngebanga lomkhiqizo elihlanganisa izingubo nezinsiza kanye nezicathulo. Futhi ngo-2003, inkampani yatholwa yi-NIKE. Kusukela ngaleso sikhathi, i-Converse iye yahlala ingumkhiqizo odumile futhi owaziwayo emhlabeni jikelele, ngemikhiqizo ehlukahlukene ehlanganisa izicathulo ze-canvas, izicathulo zesikhumba, izingubo zokugqoka kanye nezinsiza.
Ilogo ye-Converse ithuthuke kanjani kuze kube namuhla
Umthombo: Logolook
Njengomklami, okungase kukuthakasele kakhulu akuwona umlando wenkampani, kodwa ama-logo ayo. Futhi ngeke sikwenze ulinde isikhathi eside. Ngokuvamile, singasho ukuthi i-Converse inama-logo ayi-9 ahlukene kusukela yasungulwa. Ake sixoxe ngomunye wabo.
Ilogo yokuqala ye-Converse
Njengoba sesishilo ngaphambili, i-Converse yadalwa ngo-1908. Futhi ilogo yokuqala eyaziwayo yenkampani yayingo-1915. Lokhu kwakuhluke kakhulu kulokho osekwaziwa manje. Okokuqala, yayinengemuva eliluhlaza kanye nomngcele osagolide. Futhi ngaphakathi kwakubhalwe omalukeke. igama lonke, Converse. Zonke izinhlamvu zazilingana.
Ilogo yokuqala ishintsha noChuck Taylor
Njengoba sesishilo, ukutholwa kukaCharles 'Chuck' Taylor kwenza inkampani yaziwa emhlabeni wonke. Futhi lokho, kanye nokukhishwa kweqoqo labo elisha, kubangele ukuba banikeze ilogo yabo i-facelift futhi bayishintshe. Wenzeni? Okokuqala, bangeze igama lomdlali we-basketball kulogo yabo, ngezansi nje kwegama lenkampani. Kodwa kulapho sibona khona ukuthi isihlabani siqale ukwengezwa, obekuyinto ehlobene kakhulu nabadlali.
Kusukela ngo-1949 kuya ku-1967
Ngo-1949 ilogo ye-Converse yashintsha futhi. Kuze kube yileso sikhathi kwakunezinguqulo eziningana ze-logo ezazihlanganisa negama lomdlali odumile kodwa, ngemva kuka-1949, banquma ukuwenza lula futhi abakwenzayo kwakuwukubeka igama lenkampani, nazo zonke izinhlamvu ezilingana nobukhulu obufanayo. omalukeke abamhlophe. , nengemuva elibomvu.
Lokhu kwahluka kancane kulokho ababekwenza. Noma kunjalo, kwathatha iminyaka eminingana baze bashintsha futhi.
1963 a 1977
Okuthile okungaphezu kweminyaka eyi-10 kuthathe ilogo elandelayo. Kwaba minimalist impela kusukela lalingunxande elinengemuva elimpunga ngokukhanyayo kanye nomngcele omnyama. Ngaphakathi, igama elithi Khuluma elinazo zonke izinhlamvu ezinosayizi ofanayo (yebo, zonke zibhalwe ngosonhlamvukazi abancane) futhi, elandulele igama, inkanyezi yasenganekwaneni eyaduma ngomdlali.
Kokubili izinhlamvu nenkanyezi nazo zazimnyama.
Kwakuwuphawu olulula, kodwa oluhlaba umxhwele ngokwanele futhi olubonakalayo kangangokuthi babengenankinga noshintsho. Yiqiniso, ngo-1977 yaba noshintsho olusha.
1977 a 2003
Inkanyezi ibilokhu kuwuphawu oluxhunyaniswe ne-Converse. Futhi nakuba bekuyingxenye yokuhlobisa eyengeziwe, iqiniso liwukuthi ngo-1977 abaklami bafuna ukunikeza wonke umlingiswa oyinhloko. Ngakho-ke, benza ilogo enezingxenye ezimbili.
Ngakolunye uhlangothi, isikwele esinamakhona ayindilinga kanye nengemuva elimnyama lapho inkanyezi enamaphoyinti amahlanu yayihlaliswe ngokumhlophe. Angiphinde. Awekho amazwi, lutho. Inkanyezi nje.
Futhi, ngezansi nje, igama elithi Converse, kuleli cala elinabo bonke osonhlamvukazi, nge-sans serif. Nokho, uma ubukeka kangcono uzoqaphela ukuthi kunohlamvu olubhalwe ngofeleba abancane. U-'n', okwenze kwagqama (awuboni ngempela uze ubone ukuthi kukhona okuxakayo ngalezo zinhlamvu).
2003 a 2007
Ngo-2003 kwaba unyaka afuna ukuwuqeda futhi aqale uhambo olusha. Futhi ukuthi ngalowo nyaka i-Converse yathengwa yi-NIKE futhi lokho kwayenza yaba nophawu lokuthengisa olusha olubhalisiwe futhi, nalo, nelogo entsha. Kulokhu, ingqikithi yangaphambili yayigcinwe, ngezinguquko ezithile. Ngokwesibonelo, Esikhundleni sesikwele esinesizinda esimhlophe, kwakhethwa indilinga enomngcele omnyama owugqinsi. Ngaphakathi kwakulenkanyezi, incane kuneyangaphambili futhi imnyama.
Futhi ngezansi, njengoba kwakunjalo ngaphambili, igama elithi Converse, liphinde libe nofeleba abancane u-'n' kuyilapho bonke abanye bengosonhlamvukazi. Yiqiniso, phakathi kwezinhlamvu kwakukhona isikhala esiningi.
2007 a 2011
I-logo yangaphambilini ayizange ihlale iminyaka eminingi futhi ngo-2007 banquma ukuyinikeza umqondo omusha futhi, ngayo, ilogo entsha. Kulokhu siyazi ukuthi yiciko uJim Labadini owayiklama. Ukuze enze lokhu, akwenza kwakuwukubeka inkanyezi, emnyama, eduze kwegalani elisesimweni sikanxantathu ovulekile. Lokhu kwakhiwe imithende emibili ebanzi. Singasho ukuthi inomphumela sengathi ikhona bese inkanyezi ifika ime eduze kwayo.
Lapha ngezansi sinezinhlamvu, kuleli cala ezinosonhlamvukazi nabancane, kodwa zijiyile futhi zisondelene kakhulu kunangaphambili.
2011 a 2017
Ukuze ulandele izimfashini, i-Converse iqhubekile nokushintsha ilogo. Yayizigcina izakhi zayo zasendulo, njengenkanyezi negama, kodwa kulokhu abakwenza kwakuwukusebenzisa igama kuphela. Bagcina izinhlamvu ezincane 'n' kanye nezikhala zezinhlamvu ezincane. Kodwa into eyayiguquguquka kakhulu kwakuyi-o, eyayifana nesikwele esinemiphetho eyindilinga lapho, ngaphakathi, Yayinenkanyezi enamaphuzu amahlanu emhlophe.
2017 ukwethula
Futhi sifika ekupheleni kokuziphendukela kwemvelo lapho empeleni kucishe kufane nokujikijela emuva kulogo yango-2007 ngoba inezici ezifanayo. Bashintshe kuphela ifonti yegama, futhi, kulokhu, zonke izinhlamvu, kuhlanganise no-'n', zazibhalwe ngosonhlamvukazi.
Ucabangani ngokuvela kwelogo ye-Converse?