Noma iyiphi inkampani enikezela ngezinsizakalo zayo ku-inthanethi, ihamba ngoshintsho oluqhubekayo. Lezi zinguquko, ngaphakathi kanye nezinga lokuklama, zihlobene nalokho okufunwa umphakathi. Ukushintsha kwelogo ye-Zoom, njengaleyo yezinye izinkampani, kungaba ngenxa yezinto eziningi. Ukuthi lokhu kungenxa yokulungiswa kobuhle, njengoba isindala noma ngenxa yokushoda kwesithombe lapho echaza ukuthi inkampani isebenza kanjani.
Kudingeka kakhulu noma ngaphansi, okubalulekile ukunquma impumelelo ngayinye yazo, njengoba lezi zizokwahlulelwa ngamakhasimende. Uma idizayini ingalungile, isithombe sebhizinisi singawa ngakho amakhasimende akho angayeka ukusebenzisa amasevisi akho.. Yize kubukeka kunehaba kakhulu, ngenxa yokushintsha kophawu, kunezinkampani ezingasabonwa njengokulindelekile kuzo.
Ngenxa yalesi sizathu sikwazile ukubona, ku ezinye logo idizayina kabusha ku-Creatives, njengoba kungapheli isikhathi eside futhi kudingeke ukuthi kulungiswe kabusha. Lokhu kunjalo, ngoba umkhondo nokubaluleka kwenkampani kushabalele, ngokufaka imizwa engajwayelekile yenkampani. Isithombe sibalulekile yingakho sizobona ukuthi i-zoom logo ishintshe kanjani kusukela ekudalweni kwayo.
Yini i-Zoom futhi yenzani?
La Sondeza inkampani yinkampani eyazalwa ngo-2011, ngu-Eric Yuan. Lo muntu ubeyimpahla enkulu ngaphakathi kwenkampani yakwaCisco Webex, eyanquma ukuqala eyakhe inkampani. Okuthile engingakushintsha ku-Zoom. Inkampani, engaziwa abaningi inabasebenzisi abangaba yizigidi ezingu-10 kuze kube muva nje. Okuthile okungekubi neze, kodwa lokho akuzange kube nomthelela omncane kakhulu emhlabeni.
Ngenxa yalolu bhubhane, ukusetshenziswa kwayo kwanda kakhulu. Njengoba leli bekungelona ithuluzi elisetshenziswa kakhulu ezindabeni zebhizinisi, kodwa ngenxa yemikhawulo, sonke siyalisebenzisa ukuxhumana. Isuke kulezo zigidi eziyi-10 yaya ngaphezu kuka-300 ngo-2020 futhi yilapho inkampani isuka khona ukuze ibe enye yezinkampani ezibaluleke kakhulu namuhla. Eqinisweni, siyabona ukuthi izimbangi ezinkulu ziye zavela ngenxa yalokhu kusetshenziswa okukhulu, okukhethekile kakhulu kulolu hlobo lwamathuluzi.
Sikhuluma nge-Google Meet, Amaqembu e-Microsoft, njll. Lawa mathuluzi abekolunye uhlangothi, abekelwe eceleni ngenxa yokuthi ubukhona besivalile esikrinini emihlanganweni yethu, sekuyisidingo sokuxhunyaniswa nawo. Kodwa I-Zoom ayilona nje ithuluzi lokushaya ngevidiyo, yinkampani enezinkonzo eziningi, futhi yingakho inqume ukushintsha uphawu lwayo.
Ilogo yokuqala, ezingeni lebhizinisi elincane
Ilogo yokuqala kanye ne-interface yokuqala ngokusobala kwakuyiphrojekthi eyayisadingeka ukuze izinze emakethe.. Njenganoma iyiphi inkampani entsha, kufanele uqale futhi kamuva, uye ukugcwalisa imininingwane. Kulokhu akuyona into ehlukile. Uma ucabangela iphrojekthi entsha ye-Google, kuvamile ukubona umehluko. Kuyinto eyodwa ukuba nesevisi ephuma kuphrojekthi ehlanganisiwe futhi enye ukuqala kusukela ekuqaleni.
Yingakho singabona ukushiyeka okucacile kule logo yokuqala. Uhlamvu olumaka isithombe kakhulu. Umthunzi ohlukanisa umbala ngokungazelelwe futhi konke lokhu kuyindilinga evaliwe enomngcele omhlophe mhlawumbe ovelele kakhulu. Ngaphezu kwalokho, ilogo ino"Z" njengesithombe esikhulu esingasho lutho nokuthi inika ukubaluleka okukhulu kulo kunezinye izinhlamvu zegama elithi "zoom".
Le "Z" imakwe ngaphakathi kwekhamera, ebukeka njengenkampani ekhiqiza amamuvi kunekhamera ephathwayo. Ngesikhathi ezalwa kwakunengqondo ukuthi wayengumlingisi oyinhloko. Njengoba isevisi ibigxile kuhlelo lokusebenza noma ithuluzi lewebhu lamakholi wevidiyo ingekho enye isevisi engayihlinzeka. Ukusetshenziswa kwayo kwakulula, njengoba ubona esithombeni, lapho ungangena khona ekamelweni noma udale futhi yilokho.
I-ZOOM kanye nokwakhiwa kabusha kwempumelelo.
Kamuva, inkampani futhi ngemva kweminyaka emibili kuphela, yenza ushintsho ku-logo. Ukuze umkhiqizo wakho waziwe nokunye okwengeziwe ekuqaleni, into enengqondo okufanele uyenze ukusebenzisa ushintsho lwesithombe bese ubhala igama lakho kulogo. Noma ubani obefuna ukwazi i-Zoom akakwazanga ukuba nesithombe sokuqala futhi asixhume ku-“Z” ngaphandle kokuqhubeka kwesikhathi. Yingakho lesi sesibili sasicacile futhi sinembe kakhulu kunesokuqala.. Ngaphandle kokuchezuka kulogo yekhamera yevidiyo.
Kunjalo, ukusungula imigqa yesimanjemanje futhi ukuzivumelanisa ukuze kufane ne-typography ekhethiwe. Kokubili i-typography nekhamera bekuyindilinga ngaphandle kohlangothi olulodwa. Njalo ushiya olunye lwezinhlangothi ngefomethi ekhombe kakhudlwana. Umbala wabuye washintshwa, waba nombala oluhlaza okwesibhakabhaka nomthunzi okhanyayo futhi i-shading yasuswa ngokuhleleka okubushelelezi kuya emithunzini ekhanyayo. Lokhu kwenza ifomethi ibe yesimanje futhi yayenza ibonakale kakhudlwana.
Ngaphezu kwalokho, kwaba umfutho ngesikhathi sobhubhane, ngo-2020. Njengoba kwakuyisithombe esibonakala kakhulu esisetshenziswa bonke abasebenzisi ababezosinikeza kamuva. Izikhathi zakhe zemizuzu engu-40 zazingeyona inkinga kulabo ababefuna ukuxoxa nabangane. Kepha kulabo, njengezinkampani, ebezikhona, bebengakhokha ukubhalisa futhi abaningi benza manje ngokusebenza ngocingo.
Ilogo manje, ZOOOOOOOOM.
Okuthile okuxaka kakhulu ukuthi abantu abaningi bathi inkampani iyisevisi eyingqayizivele. Bekunjani ekuqaleni, izingcingo zevidiyo zezinkampani noma abangani abebekude. Kodwa ngokukhula kwabo okukhulu, baye bandisa izinsizakalo zabo. Uchwepheshe abaningi babo, abaxhumene, phela, nokuxhumana. Lokhu bebefuna ukukucacisa ku-logo yabo entsha esebuyele embaleni ophakathi kwalezi ezimbili ezedlule.
Futhi kungenxa yokuthi, nakuba uphawu lwabo luthi "zoom", bafuna ukugcizelela zonke izinsiza abazihlinzekayo, egcwalisa u-“O” ngawo wonke. Njengoba sibona esithombeni, manje inkampani inikeza amasevisi we-VoIP Systems, Chat, Online Whiteboard kanye nabanye, njengoba sikwazi ukubona esithombeni.