I-Los kudeIntos kuyintoudiOS sobre la abykulungilelapha umzimbaativa señalan lokho el uso de i-variOS izinto ezinhle (Logotipos, ikholizinsimbi, ithiphuogisibhamuías, njll.) isiza ukuhlela umlayezo kanye nebhrendi ukuze ibonwe abathengi. Kuningias velezi se deja de lado lokhu isicio ezibalulekilee de la umcabangoen umzimbaativa, ngayinyeo al ukugcina kuyado kuyintoá en la imali ekhokhwayoinkathi impresivula, y si el Logotipo cha kuyintoá cuidado, la empuhambo puede sufrir una mala abykulungilelapha I-ante Los ojos i-del kudleidor.
kuyintoa es la razvula por la lokho Las emcindezelaas Modifican su Logotipo con el paso i-del tiempo, en ibhasica de la mejora de la umcabangoen umzimbaativa. El Logotipo es uno de Los isicios mace ezibalulekilees de la abykulungilelapha umzimbaativa. Kodwa kubalulekile ukwazi ukuthi kunezinye izinhlobo zezithombe ezisiza ukumela ilogo. Lapha sizokutshela okuncane mayelana nokuthi ayini ama-isotypes futhi sizokunikeza izibonelo ezithile.
Yini i-isotype?
I-isotype i ukumelwa okuyingcaca komkhiqizo, uhlobo lwelogo olungenazo izinhlamvu noma amagama, kungaba isithombe, uphawu noma isithonjana. Inhloso ye-isotype ukumela umkhiqizo ngendlela yokuthi umthengi akhombe inkampani ngokuyibona nje.
Kuwumthombo obonakalayo, owuphawu lomkhiqizo. Kubalulekile ukuthi i-isotype igqame emncintiswaneni. Kuthatha isikhathi eside ukuthi abasebenzisi bakuxhume kumkhiqizo, kodwa uma sebekwenzile, ngokubonakalayo isebenza ngamandla kakhulu.
Ngokuqondene nencazelo ye-etymological yegama elithi isotype, singasho ukuthi livela kwelesiGrikhi "iso" nelithi "uhlobo".
Izici ze-isotype
Izici eziyinhloko ze-isotype yilezi ezilandelayo:
- Ivumela ukuhlonza umkhiqizo ngaphandle kokwengeza noma yiluphi uhlobo lwegama noma izinhlamvu
- Kuyinto a umdwebo, isithombe noma isithonjana esingaba nehlukile inhlanganisela yombala noma eyodwa nje.
- Dlulisa a umlayezo ohlobene nomkhiqizo, ehlobene namagugu nezimiso zayo.
- Es kulula ukuyibona futhi kulula ukuyikhumbula. Uma umdwebo uhlala isikhathi eside engqondweni, uba yimpumelelo nakakhulu.
- Isiza ukuqinisa isithombe yomkhiqizo.
Ukuhlukaniswa kwe-Isotype
Ama-isotypes aphinde ahlukaniswe abe ezinye izigaba eziyisithupha:
- I-Monogram: Kuyisithombe esimele uphawu, uhlamvu lokuqala lwegama ngalinye luhlanganisiwe. Akudingekile ukuba zifundeke.
- I-Anagram: Lolu hlobo lwakhiwe ama-syllable amaningana ahlanganiswe ndawonye. Angase futhi akheke ngokuhlelwa kabusha kwezinhlamvu eziwaqambayo. Asetshenziswa kakhulu ukwakha ama-isotypes omkhiqizo anamagama amade kakhulu. Ngakho igama lomkhiqizo lingakhunjulwa kalula.
- Ezokuqala: isebenzisa kuphela amagama okuqala egama lomkhiqizo, okungukuthi, uhlamvu lokuqala lwegama ngalinye lomkhiqizo. Kufanele zifundeke futhi zibonakale ngokuphelele.
- Kuqala: Uhlamvu lokuqala kuphela lwegama lomkhiqizo olusetshenziswa ukudala uphawu. Kuwukumelwa kophawu ngohlamvu olulodwa, elokuqala legama lalo,
- Firma: Kuyafana nesiginesha yomuntu siqu. Iqukethe izinhlamvu kuphela. Kuhlala kuyigama, isibongo, noma okuhlukile komkhiqizo. Ayigcini nje ngokudlulisela igama lomkhiqizo, kodwa futhi inikeza ilogo ukuthinta komuntu siqu.
- I-Pictogram: kuwumfanekiso ohambisana nelogo. Kungaba umdwebo noma isithonjana maqondana nomkhiqizo. Kuzo zombili izimo, kungaba isibalo esikuvumela ukuthi ubone okuthile okuqondile noma isithombe esingacacile esikhomba umkhiqizo. Owokuqala ungaba isethulo esilingana nento yangempela, kuyilapho lesi sakamuva sinemibala ehlukahlukene, izimo noma izingoma ezihlabayo.
Izibonelo zama-isotypes
Ngezansi sikubonisa uchungechunge lwama-isotypes ukuze uqonde futhi wazi ukuthi ungawubona kanjani umqondo kangcono.
Nike
I-isotype emele i-Nike ibizwa ngokuthi «swoosh«, yaklanywa ngo-1971 ngumklami wezithombe uCarolyn Davidson. Ukuze akwenze, waphefumulelwa unkulunkulukazi wamaGreki uNike. Ungunkulunkulukazi wokunqoba. Lokhu kuzalwa ngamaphiko alo nkulunkulukazi. Umkhiqizo ubufuna amanani awo ahlobane nokunyakaza nokunqoba.
Audi
I-isotype yohlobo lwemoto yakwa-Audi eyakhiwe ngamasongo amane agonane abhekisela ebunyeni bezinkampani ezine zangempela lokho kwadala i-Auto Union: i-Audi, iHorch, iWanderer ne-DKW. Kusukela kulesi sivumelwano kwazalwa ifemu entsha ebizwa ngokuthi i-Auto Union, eyayizodala lolu hlobo lwamasongo amane axhumene amele uhlobo ngalunye oluhlobene nalo. Kamuva ezinye izinkampani ezimbili zajoyina: i-VW ne-NSU, kodwa zanquma ukugcina izindandatho ezi-4 njengophawu.
Playboy
Mhlawumbe enye yama-isotypes adume kakhulu kuwo wonke umlando. Le isotype yaklanywa u-Art Paul, kamuva owayezoba umqondisi wezobuciko walo magazini. Unogwaja unezincazelo ezihlekisayo nezocansi. Imele uhlamvu olujabulisayo, oluthandekayo noludlalayo lomkhiqizo. Ngokuqondene nombala, umklami ukhethe umnyama, njengoba ubhekisela kumasudi amadoda, amahle futhi ahlelekile futhi angadingi umbala.