Ake siqale eqinisweni lokuthi kunezinhlobo eziningi ze-graphic design, nezibonelo zazo ezisebenzayo. Futhi kungenxa yokuthi, njengomklami wezithombe, kunezinhlobonhlobo eziningi ongazinikezela kuzo, hhayi kuphela ezaziwa kakhulu, kodwa ezinye eziningi okufanele uzicabangele.
Ngakho-ke, kulokhu sifuna ukukunikeza umbono wezinhlobo zemidwebo eyaziwayo futhi enamathuba emisebenzi ongawasebenzisa ngokunenzuzo. Yiqiniso, kufanele wazi ukuthi akuzona kuphela izinhlobo, empeleni, imidwebo yezithombe ihlanganisa inqwaba yemisebenzi, mhlawumbe eyaziwa kancane, kodwa edingekayo ngokulinganayo. Sihambe nayo?
Izinhlobo zokuklanywa kwezithombe nezibonelo zazo ngayinye
Uma ungumklami wezithombe, noma ufuna ukuba yikho, kubalulekile ukuthi wazi ukuthi yini ongathanda ukuyenza. Futhi kungenxa yokuthi ngaphakathi kokuklanywa kwezithombe, njengoba sesikutshelile, kunamagatsha amaningi ongasebenza kuwo ngokukhethekile.
Sizogxila kwezinye ezaziwayo kakhulu nezisetshenziswa kakhulu (kokubili abantu ngabanye kanye nezinkampani, imikhiqizo, njll.). Kodwa asikukhuthazi ukuzikhawulela kubo. Iwumkhakha oshintshayo futhi othuthukayo ngokushesha okukhulu futhi kungase kube nezinye izinhlobo zokuklanywa kwezithombe eziba yimfashini (futhi uma usunesikhathi eside unikeza lowo msebenzi, uzoba nolwazi oluthe xaxa kanye nohlobo oluzoqashwa).
Uma sekushiwo, ake sikhulume ngohlobo ngalunye lwemidwebo yezithombe futhi sikunikeze izibonelo zazo.
logo design
El design logo Inhloso yawo ukuhlonza umkhiqizo, inkampani noma umkhiqizo. Ukuze wenze lokhu, kusekelwe ekubeni lula, kulula ukukhumbula futhi ukwazi ukudlulisa ubuntu bomkhiqizo.
Lesi isici esibaluleke kakhulu sophawu lwenkampani, futhi uphawu oluklanywe kahle lungaba ukhiye ekuzihlukaniseni nomncintiswano. Eqinisweni, uma ucabanga kancane ngemikhiqizo esizungezile, wonke anelogo emele, isibonelo:
- I-apula: ilogo yesithonjana se-apula elunyiwe, ngamathoni esiliva noma amnyama, anesitayela esincane nesimanje.
- I-Coca-Cola: ilogo ebomvu nokumhlophe, enombhalo omalukeke obonisa isiko nomlando womkhiqizo.
- I-McDonald's: "M" ephuzi edumile kungemuva elibomvu, isivinini esivusayo, amandla nomdlandla.
- I-Amazon: ilogo enomcibisholo osuka kuhlamvu "A" uye kuhlamvu "Z", ovusa umqondo wesitolo esiku-inthanethi esihlinzeka ngakho konke.
Idizayini yobunikazi obubonakalayo
Olunye uhlobo lwedizayini eyingcaca olukhona idizayini yobunikazi obubonakalayo, obugxile ekudaleni uhlobo olubonakalayo oluhambisanayo lwenkampani noma umkhiqizo. Kulo, ukunakwa okukhethekile kufanele kukhokhwe ekukhethweni kwemibala, ukuthayipha, i-logo nezinye izinto ezibonakalayo ezisiza ukusungula ubunikazi obubonakalayo bomkhiqizo.
Izibonelo zalolu hlobo zingaba ama-logo ngokwawo, akhethekile kumkhiqizo, kodwa ungathola nezinto zokubhala zezinkampani (amakhadi ebhizinisi, izimvilophu, izinto zokubhala, njll.); ukuklanywa kwemifaniswano nezimoto zezinkampani noma ngisho nezimpawu kanye nomklamo wangaphakathi.
umklamo wokupakisha
Idizayini yokupakisha ingenye yalezo ezisesitayeleni njengamanje ngoba izitolo eziku-inthanethi, ukuze zithuthukise ulwazi lomsebenzisi, zizama ukulenza libukeke kakhulu futhi libe nomuzwa ovela ephaketheni ngokwalo.
Ngenxa yalesi sizathu, igxile ekwakhiweni kweziqukathi kanye nokupakishwa kwemikhiqizo ekhangayo futhi ephumelelayo emsebenzini wayo wokuvikela. Idizayini yokupakisha ingabandakanya ukukhetha kwezinto, izimo, amaphethini kanye nokuthungwa.
Izibonelo zalolu hlobo lomklamo wesithombe zingagxila ngaphezu kwakho konke ekufakweni komkhiqizo, amalebula, kanye nasemabhokisini okuthumela imikhiqizo ekhaya.
Idizayini yokuhlela
Idizayini yokuhlela igxile ekudaleni izakhiwo zokuphrinta nokushicilelwe kwedijithali njengezincwadi, omagazini, namaphephandaba. Kuhlanganisa ukwakheka, ukukhethwa kwe-typography, ukwakheka kwamakhava nokukhethwa kwezithombe.
Ngakho-ke, yonke into ehlobene nezincwadi (ngokwesembozo, isakhiwo, njll.), kanye nomagazini namaphephandaba kanye nezincwadi zezindaba kanye nezincwadi ze-electronic, zibaluleke kakhulu.
iphosta design
Idizayini yephosta igxile ekudaleni imiklamo eyingcaca ukuze kuthuthukiswe imicimbi, imikhiqizo, noma amasevisi. Kulesi simo, uma ufuna ukuzinikela kuleli gatsha lokuklama imidwebo, kufanele ucabangele ukukhetha kwemibala, ukuthayipha, izithombe kanye nomklamo wokubunjwa ukuze ubambe ukunaka nokuxhumana nolwazi ngokuphumelelayo.
Ezinye izibonelo esingakunika zona amaphosta amakhonsathi, amamuvi, imikhankaso yezepolitiki, imicimbi yezemidlalo...
Idizayini yokukhangisa
Idizayini yokukhangisa igxile ekudaleni izikhangiso zokuphrinta nemidiya yedijithali ukuze kuthuthukiswe imikhiqizo, amasevisi, noma imicimbi.
Kulokhu, izikhangiso emsakazweni nakumabonakude, izikhangiso zamabhasi, amatekisi, izibhengezo, amamagazini, amaphephandaba noma ezinkundleni zokuxhumana noma ku-Google kungaba izibonelo ezithile. Yiqiniso, akuwona nje umklamo ngokwawo owusizo, kodwa kufanele futhi uhambisane neqhinga elihle lokukopisha ukuze libe nomphumela.
Umklamo wewebhu
Idizayini yewebhu igxile ekwakhiweni kwemiklamo yamawebhusayithi, okungukuthi, ukusuka esakhiweni kuye ekukhethweni kwemibala, amafonti, ukusebenzelana komsebenzisi...
Izibonelo zalolu hlobo lomklamo yiwo wonke amakhasi ewebhu ongawathola futhi uwavakashele ku-inthanethi, ahlala ehlukaniswa nge-e-commerce, izinkampani, omagazini...
umklamo wohlelo lokusebenza lweselula
Kulokhu, igxile ekudalweni nasekuthuthukisweni kwezinhlelo zokusebenza zeselula. Ngamanye amazwi, ziyizinhlelo ezincane noma amawebhusayithi umsebenzisi angaxhumana nawo.
Ngakho-ke, imidlalo, amanethiwekhi omphakathi, izinhlelo zokusebenza zokukhiqiza, njll. kungase kube ezinye izibonelo zalolu hlobo lomdwebo wesithombe.
umklamo wokugqwayiza
Igxile ekudaleni izithombe ezinyakazayo nokugqwayiza kwevidiyo, imidlalo, nenye imidiya yedijithali. Kodwa hhayi lokho kuphela, kodwa ungakwazi futhi ukuhileleka ekudalweni kwezinhlamvu, umklamo wangemuva, ukunyakaza, kanye nemiphumela yokubuka.
Izibonelo, zalokhu okungenhla, ongaba nazo ezithombeni zezinhlamvu, izinto, amalogo noma ngisho nasezinkundleni zokuxhumana.
Umklamo we-Multimedia
Idizayini ye-multimedia igxile ekwakhiweni kokuqukethwe okusebenzisanayo kanye ne-multimedia kumadivayisi ahlukene. Kuhlanganisa inhlanganisela yezinto ezibonakalayo, ezilalelwayo, zevidiyo nezopopayi ukuze udale umuzwa oyingqayizivele nohehayo wokubuka. Izibonelo zedizayini ye-multimedia ingaba imidlalo yevidiyo, izethulo ezisebenzisanayo noma amawebhusayithi asebenzisa ukugqwayiza nemiphumela ebonakalayo ukuze ahehe umsebenzisi.
Umklamo we-typographic
Kulokhu, igxile ekudalweni nasekuklanyweni kohlobo lokubhala namafonti. Abaklami bohlobo bangakha izinhlobo zohlobo ngokwezifiso futhi badizayine izinhlobo zohlobo ukuze zisetshenziswe kumidiya namadivayisi ahlukene. Ngaphezu kwalokho, kuvame ukuhlanganiswa nokuklanywa kobunikazi obubonakalayo.
umklamo wobuchwepheshe
Idizayini yobuchwepheshe igxile ekudaleni amashadi obuchwepheshe nemidwebo ezosetshenziswa kumamanuwali eziyalezo, amapulani ezakhiwo, namanye amadokhumenti adinga ukunemba nokucaca. Lolu hlobo lomklamo lusebenzisa isofthiwe eyisipesheli ekudaleni imidwebo yobuchwepheshe futhi lungase ludinge ulwazi olukhethekile ezindaweni ezifana nobunjiniyela, izakhiwo noma umakhenikha.
Lapha singakwazi ukuhlukanisa ukuklama ngokusekelwe kulezo zindawo, kodwa zonke zigxila ekudaleni imidwebo enemininingwane, izinhlelo, nemidwebo esetshenziselwa ukuxhumana nolwazi lwezobuchwepheshe nolwazi oluningiliziwe.
Idizayini yezimpawu
Ukuze uqedele izinhlobo eziningi zokuklanywa kwezithombe nezibonelo zalokhu, unomklamo wezimpawu, ophethe ukudala amasiginali noma izinkomba ezisiza ukuqondiswa nokuzulazula kwabantu ezindaweni ezahlukene, njengezakhiwo zomphakathi, izindawo ezivulekile, izikhumulo zezindiza, izikhungo zokuthenga. , iziteshi zesitimela, phakathi kokunye. Izimpawu azigxili kuphela olwazini, kodwa nasezicini ezinjengokufaneleka, ukubonakala kanye nomthelela obonakalayo. Ngakho-ke, ukwakheka kwezimpawu kufanele kucace, kube mfushane, kufundeke kalula, futhi kube lula ukuqondwa kubantu bayo yonke iminyaka namasiko.
Ezinye izibonelo zokwakheka kwezimpawu izimpawu zomgwaqo, izimpawu ezakhiweni (isibonelo, amahhovisi), izimpawu ezithuthweni zomphakathi, njll.
Ingabe ezinye zezinhlobo zokuklanywa kwezithombe nezibonelo zazo sezicace kakhudlwana kuwe? Ingabe kukhona okunye okwaziyo? Siyakufunda wena.