UPS eVenice
Izinkampani zama-courier namaphasela bezilokhu zinezinguquko eziningi kanye nezingozi. Selokhu yasungulwa bebezivumelanisa nezinguquko, kakhulu uma kungenzeka, kulezi zikhathi. Lapho yonke inkathi yedijithali ifika, lapho izincwadi zaziyekwa ukuthunyelwa, kwabonakala sengathi lezi zinkonzo zizophela. Akukho okungaba ngaphezu kweqiniso, Kuyanda ukuthengwa kwe-inthanethi nezinkampani ezivumelana nakho. Ilogo ye-UPS ikhombisa lolo shintsho kusukela ekuqaleni kwayo ngo-1907.
Futhi kungenxa yokuthi inkampani yazalwa phakathi kwabangane ababili, ngaphandle kwanoma yiluphi uhlobo lwesithombe senkampani noma isiqubulo sokuphromotha somkhiqizo. Le nkampani ihlanganiswe nenye evela edolobheni laseSeattle e-Washignton. Kungaleso sikhathi lapho besuka ekubeni yi-American Messenger Company baya ekubeni yi-Merchants Parcel Delivery ngenxa yokuzinikela kwabo okukhethekile ekuletheni amaphakheji okudla.
Kungaleso sikhathi lapho bethenga khona imoto yabo yokuqala, a imodeli ye-Ford t iguqulelwe umlayezo. Futhi ehlanganiswe uCharles Soderstrom, ophakamisa ukudweba amaveni ansundu (ukwenza uthuli lungabonakali), lapho uphawu lwe-UPS luqala ukuvela khona, ngo-1916.
Ilogo yokuqala ye-UPS
Umlando wamaphasela uqala uhlotshaniswa nokuthile njengendabuko njengokulethwa kwemiyalezo yizinyoni.. Endabeni ye-UPS, singabona uphawu lwayo olumelwe i-Imperial Eagle enephakheji eliphakathi elibanjwe izinzipho zalo. Ephaketheni elimelwe, isiqubulo esithi "Sure. Ngokushesha. Uqinisile". Ukugcizelela ukuphepha okunikezwa inkampani yakho ekulethweni kwephakheji. Okuthile okunengqondo ngaleso sikhathi uma ubufuna ukuzuza ukuzethemba ngamaklayenti amasha.
I-logo inombala onsundu ohambisana namaveni angaphansi koKhozi olumnyama kanye nephakethe elimhlophe. Le logo yakhethwa ngaphambi kokuhlanganiswa nenkampani eyimbangi futhi yathatha kusukela ngo-1916 kwaze kwaba ngu-1937, lapho yashintsha khona ilogo ye-UPS ngokuphelele.
Ilogo ye-UPS, ngokugcwele
I-United Parcel Service (Iyunithi yesevisi yephasela, ehunyushwe ngokwezwi nezwi) ibonakala okokuqala ngqa kulogo ngo-1937, kucatshangelwa ukuguqulwa kwayo kokuqala okukhulu. Akukhona kuphela ukufakwa kwe-acronym UPS okugqamayo, kodwa futhi engeza umbala osagolide kuyo yonke ifonti. Ukwengeza imigqa ensundu, elingisa ukujiya nokucwebezela.
Isihlangu sibe nokuguqulwa okuncane, eshiya ifulethi eliphezulu futhi esusa umugqa omhlophe ozungezile. Bangeze ithunzi elinsundu kanye noshintsho lomugqa wethegi ofundeka ngokuthi "Uhlelo Lokulethwa Kwezitolo Ezisezingeni." Ukubhekisela okucacile enkampanini eyayiqala ukuhlanganiswa emakethe futhi eyayifuna ukukhokhelwa kwezinkampani ezinkulu. Ngaphezu kwalokho, usuku lokudalwa kwenkampani luvela "Kusukela ngo-1902". Okuthile okubonakala ku-logo kodwa asiqondi ukuthi kungani, njengoba yaqalwa ngo-1907.
Ushintsho olusha olukhulu
Cishe eminyakeni engama-25 kamuva, i-UPS iphinde yashintsha ilogo yayo yaba yinto elula.. Kuboniswa kuphela imigqa ensundu ngokumnyama kanye nombhalo we-Bold UPS okhanyayo. Ngaphezu kwalokho, bangeze uphawu lokuhweba okokuqala ngqa.
Lolu phawu luhlukaniswe izingxenye ezimbili, kweyodwa futhi lunikeza ukuqhubeka kwedlule, isihlangu lapho luvale khona izinhlamvu UPS.. Futhi ngakolunye uhlangothi, phezulu kwelogo, ibhokisi lesipho elinomnsalo. Lokhu akuthandwanga kuyo yonke imikhakha yenkampani, ngoba bekuxhumanisa kakhulu uhlobo oluthile lwephasela nenkampani. Ukwengeza, ukuxuba isihlangu sendabuko nephakheji 'enhle' akuzange kubonakale kulula kakhulu. UPaul Rand, umbhali walo mklamo, wakuthethelela ngale ndlela ngale ndlela:
Isici se-bowtie kwaba ukuphela kwendlela umumo ongunxande ongenziwa ngayo ukumela iphakheji, futhi lokho kwaba inkomba elula nebonakala ngokushesha yalokho okwenziwe yinkampani.
I-Rand nayo iqhubekela phambili, ithethelela uphawu lwayo ngemibuzo ayibuza noma ubani, hhayi nje ochwepheshe bokuklama. Futhi kungenxa yokuthi wabuza indodakazi yakhe, eyaphendula: "Kuyisipho baba." Kuye lokhu kwakungaphezu kokwanele, ngoba waveza ayefuna ukukuzuza. Ngaphezu kokwenza uphawu oluhlekisayo, into ayefuna ukuyifinyelela ngoba kwakubonakala kuwumgomo okufanele awulandele.
Isesikhathini samanje ngelogo
Ngemva koshintsho olukhulu kangaka, i-UPS ibuyele endleleni eyasungulwa eminyakeni eminingi ngaphambili nelogo yayo. Manje ngendlela evuselelwe futhi yesimanje, ngo-2003 waphinda wabeka umbala wegolide njengento eyinhloko. Izinhlamvu zegolide, shading kanye namaqiniso kakhudlwana, ngenxa yamathuba okuklama kule minyaka umumo ogobile kancane. Ngaphezu kwalokho, ukukwazi ukulingisa isakhiwo esakha isipho sikaPaul Rand, bafaka ithebhu emboze ingxenye yangaphakathi yophawu.
Igolide lalolu phawu linegradient yakudala kakhulu, elingisa i-3D futhi yayenza yahlaba umxhwele emibhalweni yayo namalebula. Le logo yahlala kwaze kwaba ngu-2014, kodwa ukulungiswa kwayo kabusha akusenjalo, kunalokho kungukuqhubeka kokuthi iyini le logo.
iguqulwe ngokwedijithali
Ilogo yamanje ye-UPS idalwe ngo-2014. Ushintsho, njengoba lubonakala, aluhambi ngaphezu kokukhipha ivolumu, lususa izithunzi nama-gradients kumbala wegolide. Lokhu kwenziwa ngesizathu esilula ukuthi besilokhu siphawula kwezinye izihloko eziningi ku-Creativos, lapho sikhuluma ngokuhlelwa kabusha kwezinye izinkampani. Futhi yilokho ukuyivumelanisa nemvelo yedijithali kanye namanethiwekhi omphakathi, izinkampani eziningi zivumelanisa isithombe sazo kumugqa oyisicaba.
Ukukhetha lutho ngaphandle kwemibala emibili eyisicaba futhi elula. Futhi, njengoba singabona, i-kerning phakathi kwezinhlamvu kanye nemiphetho yesihlangu ishintshiwe, inikeza umoya owengeziwe ohlangothini ngalunye. Lokhu kwenzelwa ukuthola ukufundeka kangcono lapho uguqulela kubukhulu obuncane ukuze bulingane, isibonelo, kumfanekiso wesibonisi sewebhu noma isithombe sephrofayili senethiwekhi yokuxhumana nomphakathi.
Lokhu yinto ebingazange inakwe ngaphambilini., njengoba isithombe sasizomelwa, ngokuvamile, ngezinga elikhulu. Kodwa umklamo kuye kwadingeka uvumelane nalezi zikhala ezintsha ukuze uqhubeke nokwenza umqondo.