I-Los izimpawu zomkhiqizo ziyavela Njengoba isikhathi sihamba, noma ngabe kuncane, baphinde bathinte kancane lapha nalaphaya ukuze bahlale besesikhathini. Singathatha isibonelo seNike, okuthi noma kube uphawu olufanayo emashumini eminyaka amuva nje ukuhlela kahle isitayela esithe xaxa. Njengoba umugqa wayo olula ogobile uwele umbhalo wohlobo lomkhiqizo, kuze kube namuhla, ukuthi ngalo layini ofanayo ogobile singakwazi ukubona umkhiqizo ngamunye owethulwa yinkampani emakethe.
Umqondo wokwakhiwa kabusha komkhiqizo we-Adidas osungulwe ngumklami ogama lakhe Oguzhan Ocalan, Ungayibona kulokhu okuthunyelwe ukuze ubheke ushintsho lwekhwalithi olunikezwe ngokusetshenziswa kwemigoqo yayo emithathu ehlukanisiwe noma imivimbo, iya kuma mpo ngosayizi ofanayo, ngokungangabazeki enganikeza okunye ukubukeka nokuzizwa, njengoba ungabona ezibonelweni ezinikezwe zalokho lo mkhiqizo ongaba nalo ngalo mklamo omusha we-logo yawo edumile.
Ocalan, umklami ozinze eFrankfurt, uphethe ngokuthi ukusetshenziswa kwamalogo ahlukene ngakunye kwe "sub-brand" yakwa-Adidas kungadida abathengi futhi umake isu elingaholela ekulahlekelweni komnotho.
Ukwakha ukuhlangana okuningi kumkhiqizo, umklami unikela Isixazululo ku-logo eyenziwe kabusha "yemivimbo emithathu emile" lokho kungasetshenziselwa yonke imikhiqizo yakwa-Adidas yezinkundla zabo zokumaketha.
Ungabona izibonelo ezimbalwa zokuthi le logo entsha ye-Adidas izoba njani, esetshenziselwe imikhiqizo nezitolo ezahlukahlukene. Ukuma mpo ngokuphelele, ake sithi kuzodingeka kuhambisane isikhathi eside embhalweni ofanayo we-Adidas, ukuze umphakathi ojwayelekile ukwazi ukuhlanganisa lolu shintshonjengoba kukodwa, kungaholela ekudidekeni kalula. Okungenani kubonakala ngathi ushintsho olukhulu impela, kusuka ku-diagonal yemivimbo kuye kubheka mpo kwabo.
Ucabangani ngalolu shintsho lwelogo? Ingabe unombono oqondile? Ingabe kuzodala ukudideka? Ushintsho olukhulu kakhulu kumkhiqizo odumile kangaka?