Kwesinye isahluko lapho sihlaziya khona izithombe zemikhiqizo emikhulu, lapho kusuka ku-Creativos sishicilele ama-logo ahlukene., ama-logotypes noma amanye amafomethi wesithombe njenga F1 o Telefónica. Namuhla sekuyisikhathi sokubhekana nenye yemikhiqizo emikhulu emhlabeni wezemidlalo. Futhi ukuthi akulona uhlobo lwezemidlalo njengalokhu, kodwa lunomthelela omkhulu. Ikakhulukazi uma sikhuluma kakhulu "extreme" ezemidlalo. Njengoba itholakala ngamunye wabo.
Eqinisweni, uma sikhuluma ngophawu lwe-F1 oluhlaziywe lapha, iRed Bull iwuphawu olunokumela kwalo kulo mqhudelwano onesivinini esikhulu. Futhi abashayeli bayo abakhulu yiDutchman eyaziwa kakhulu uMax Verstappen kanye noSergio Pérez waseSpain. Kodwa futhi kuhlobene nomoya onjenge-skydiving, i-Motocross yamahhala noma i-Snowboarding. Ezemidlalo ezihlobene nalokho uhlobo olufuna ukuzibona lumelwe, isivinini kanye nobungozi.
Futhi lokhu kungenxa yokuthi umkhiqizo wethulwa njengomkhiqizo othuthukisa amandla akho. Njengoba iqukethe, phakathi kokunye okufana noshukela noma i-caffeine, i-taurine. Okukunikeza amandla engeziwe ngezikhathi ezithile. Eqinisweni, waba nezinkinga zomthetho kusukela isimemezelo "Inkunzi ebomvu ikunikeza amaphiko" isho ukuthi unokugxilisa ingqondo nesivinini esikhulu sokusabela. Inkulu nakakhulu kunekhofi, into engelona iqiniso ngoba ingaqukatha ngisho ne-caffeine encane kunekhofi ngokwalo. Ngaphezu kwesethi yezithako ezingaba yingozi kakhulu emzimbeni.
Umlando we-Red Bull
Khumbula ukuthi sikhuluma ngomkhiqizo ohlanganiswe kakhulu. Kusukela yaqala ngo-1987 yi-Austrian Dietrich Mateschitz. Ngokusho kwendaba lesi siqalo siphefumulelwe isiphuzo esinamandla esenziwe eThailand. Ukuthi ngaphezu kwalokho, yayinegama langempela elihunyushwe ngokwezwi nezwi eSpanishi lalizoba "inkunzi Ebomvu". Uma ucabangela lokhu, kungase kube inkohliso yangempela.
Kodwa ngenxa yamandla ayo amakhulu angaxhashazwa eThailand, ukusebenza kukhishwa ukuze inkampani ibe nenani lamanje lezigidi eziyi-11.100. Kodwa, futhi noma inkampani ibala ngesakhiwo seminyaka engama-45 sisebenza, uphawu lweRed Bull alukaze lube nezinguquko selokhu lwasungulwa. Ngaphandle kwama-tweaks amancane ngokuzivumelanisa nezimo kumafomethi amasha afana namanethiwekhi omphakathi. Alikho onyakeni walo wokudalwa.
Kodwa noma kunjalo, lezi zinguquko ezinkulu azihambisanga neyodwa iota yesithombe somkhiqizo wakho. Njengoba igama elithi "Red Bull" likwenza kucace ukuthi isithombe sayo kumele kube yinkunzi ebomvu. Kulokhu, omunye ubhekene nomunye ngemodi yokuncintisana. Ukuthi manje kanye nezikhathi zokuzila esizithola sicwila kuzo, sekukhona kakhulu kunangaphambili. Yiqiniso, ngokuncintisana okuningi kakhulu kunalapho umkhiqizo uqala. Okuyiqiniso ukuthi i-Red bull nesiphuzo samandla kuxhumene nanoma ubani.
I-logo ye-Red Bull
Ukwakhiwa kwelogo ye-Red Bull kulula kakhulu. Yakhiwe ngemibala emithathu ikakhulukazi njengoba ubona esithombeni. Ingemuva eliluhlaza okwesibhakabhaka, isici samathini. Nezwi elibomvu ezinkunzini, ngenxa yegama lazo, emngceleni ophuzi owuqeda ngelanga. Okungenani kungahunyushwa kanjalo, njengoba kubukeka njengezinkunzi ezimbili ezibhekene ekushoneni kwelanga okuphuzi emi ngemuva.
Ukuze uqedele ukwakheka, uphawu lokuhweba R izinkampani eziningi ezikhethe ukulufaka ezinkampanini zazo. Njengoba kwakuyinkinga ukuthi kungani zingakopishwa ngandlela thize futhi ngaleyo ndlela kuqinisekiswe ukuthi indawo "yavalwa". Njengoba sishilo ethini ngokwalo besibona nombala osiliva ohambisana noluhlaza okwesibhakabhaka. Eqinisweni, lokhu kubonakala kufana nokwakheka kwefulegi, njengoba kwenzeka, ngokwesibonelo, ngefulegi le-F1 lapho beqeda umjaho.
Ibhrendi engenazo izinguquko eziningi kakhulu
Kuyamangaza ukuthi eminyakeni engaphezu kwamashumi amane kamuva umkhiqizo usalokhu unjalo. Ukusinda ezinguqukweni eziningi futhi uba namandla ngaso sonke isikhathi. Ngisho nangokwengeziwe uma kuyisithombe esinesakhiwo esiningi njengezinkunzi ezimbili, ilanga nemibala emithathu egqama kakhulu. Lokhu kuvame ukubangela ukuhlanekezela okwengeziwe uma usayizi welogo ewuncane. Yingakho benqume ukusebenzisa isithombe esisha kuwebhusayithi yabo.
Eqinisweni, kungenzeka sibhekane noshintsho lwelogo okungenzeka. Ukuqeda enye yezinkunzi nokwengeza imbulunga, kudingekile kakhulu namuhla kumajamo ayindilinga nokuqeda ilanga. Ukwenza ukuthinta okujwayelekile kwenkunzi ngaphambi kokushaja. Kodwa lokhu akunjalo ngokuphelele, ngoba isithombe esisibona emicimbini nasemathinini abo okuphuza akusona lesi esisha.. Kunalokho kuwukujwayela imvelo yedijithali etholakala nasezingosini zabo zokuxhumana ezifana ne-Twitter, kuma-akhawunti eMotor futhi ngaphezu kwakho konke, kwezemidlalo ye-elekthronikhi. Kodwa akunjalo kwelisemthethweni.