A well-designed logo is one that provides value to companies, since it reflects the values and philosophy of these in front of their clients and the general public, it also allows them to differentiate themselves from the competition and is that have a logo and with a good design favors the Branding of the company, that is, the group of mental representations, whether affective or cognitive, which one or more individuals have in relation to a company or brand.
As a first step and for achieve the ideal logo that is adapted to the needs of the brand, clients have to communicate in detail to the graphic design studio each of the characteristics that their company has, those of the market to which it is directed and the message they want to convey. Afterwards, the designer will carry out a study of the competition, and then will begin the process to create the logo.
Steps to design a good logo
Visual perception
Within the perception process visual various elements are involved, such as the cultural and psychological characteristics of each person.
Since at the beginning the brain perceives the shapes which favors the impression of the same in the memory; then the colors stimulate the emotions and finally the content through the language that they will have to decode.
Here are some features that will help you optimize your logo.
What peculiarities does a good logo have?
Ease
A logo it should be simple, in such a way that it allows recognizing the brand it represents just by looking at it, so it will be easier to remember it, associate it and then reproduce it.
To make logo reproduction easier through various printing techniques or with different applications regardless of whether they are mobile or screens, it will be necessary to applying color is just as easythat is, use only 2-3 colors.
You also have to avoid using shadow or gradient effects.
Be memorable
According to the RAE, memorable refers to “worthy of memory”, Which would translate into logo design as keeping only what is really necessary, so that both consumers and the general public can recognize it.
Taking into account that unity and originality can also create a logo.
Color
Color can produce emotions, rejection or attraction according to the mood, individuality and cultural context of each person.
Likewise, it greatly influences the acquisition of one or another product, that is why you should carefully study the color decision that you will use when making a logo, since the color creates an awareness about the brand that allows it to be known and remembered within the market and also promotes differentiation, which has to be in accordance with the mission and philosophy of the company.
Typography
The choice and proper use of the logo's typography will depend on whether the public perceives it better or not. message that the brand wants to convey. So it needs to be fully legible, so it should have an appropriate body size, slope, thickness and color.
That is to say, 2 different maximum fonts should be used When creating the logo, otherwise it could be confusing to the public, also, the size of the text has to be legible even if it is in really small sizes, so you must choose a font that can adapt to different formats.
It has to be versatile
Must be a logo that is easily adaptable and recognizable regardless of its size, support or application.
That is, it must be able to be used both in a large advertisement on the facade of a building or as an advertisement in a small pen and even it must be usable on the web. So the most recommended are the vector logosVery useful logos to use, but we will explain that better in another article.
Yes, good appreciations, there is a lot of fabric to cut, it is a very complex issue, where several important points come in, such as handling proportions, aesthetics, the distribution of elements, their hierarchy, many others entered