The field of advertising is perhaps one of the most multidisciplinary and complex fields within the world of the most creative professions. By drinking from different disciplines and needing a rich and consistent support of different types of knowledge, it is almost necessary that all those who are within the advertising dimension at a professional level have a great culture and references.
Here we propose a selection of ten essential books for all those professionals and students in the advertising world. They certainly do not have any waste. Here I leave them! Enjoy it!
Ogilvy & advertising (David Ogilvy): The author is one of the most representative figures of advertising in the modern era. In this volume you will find all his wisdom condensed with total precision and frankness, ready to be applied in practical terms by the creative and brilliant minds of the marketing world. Essential for any neo-professional in the world of advertising.
The red book of advertising (Luis Bassat): Its author of Spanish origin, tells us about an essential and basic ingredient in the world of advertising: Constancy. It is important that we bear in mind that the world of advertising is a world that is supported by various disciplines and therefore we will need to nurture ourselves in a great variety of knowledge. At the end of the day it is about maintaining our trajectory and our path, something like what the saying goes Slowly but surely. Essential.
The Purple Cow (Seth Godin): It has become one of the most emblematic titles in the sector. In it, the destination for the publicist is affected, the objective to which any professional in the field should aspire. Create an irredeemably magnetic result that grabs the audience. This is the purple cow, the purpose and at the same time creation of the advertiser.
Ideas that stick (Chip & Dan Heath): Do you need your creations and the ideas that you develop as a professional to be burned into the minds of consumers and hopelessly haunt them? This is the Mecca of advertising and it is somewhat complicated, but not impossible. In this work we are presented with the keys to communicate our ideas in an effective way and make them have a long and healthy life.
Creative advertising: Ideas and techniques of the best international campaigns (Mario Pricken): Practical examples are sometimes much more instructive than a good amount of theoretical notes. This book presents more than 200 success stories in advertising at an international level and the techniques and secrets that have illuminated the process of creating it are exposed. Without a doubt very interesting.
Buyology: Truths and Lies of Why We Buy (Martin Lindstrom): An essential and essential element in the purchase process is the consumer and at the same time the recipient of the content and advertising messages. Psychology and the human mind (its operation) makes it possible to produce the art and magic of advertising activity, therefore, it is essential that we try to know first-hand how psychology works and how we can take advantage of the functioning of the human mind to generate better campaigns. It is neuromarketing, a tremendously interesting concept that tells us about the origin and foundation of consumer purchasing decisions.
No logo: The Power of Brands (Naomi Klein): One of the traits that best defines open minds and intelligent people is the ability to question things. When we do not take any statement as absolute and we dare to investigate and question all the dogmas that move our society, it is really when we evolve. In this context, I present this book where the dark side of the big brands in the economic and social panorama is somehow shown. Do you dare to meet him?
From the other side of the shop window (Toni Segarra): The author of this jewel is considered one of the most important figures in advertising in Spain. In this book, Toni Segarra shares with us his knowledge, his experiences, his concerns and his demands on the world of marketing and advertising. It never hurts to listen to one of the greats of our XNUMXth century.
The Art of Captivating: A Guide to Stand Out, Influence, and Succeed (Guy Kawasaki): Apple is undoubtedly one of the benchmarks at the marketing level of recent times and the reference that today's professionals take to guide their businesses. This book provides many tips to make it easier for startups to create a seal and succeed. This author was an evangelist for Apple, so he has quite a long experience and is undoubtedly very useful for any creative mind today.
The 10 Deadly Sins of Marketing: Signs and Solutions (Philip Kotler): Sometimes we focus too much on what we must do to prosper as professionals, but surely what we must not do and that is literally forbidden if we want to be effective is just as useful or even more. This great guru will reveal to us the sins in the world of marketing that must be avoided at all costs. Essential.