The publicist throws himself into the pool in each of his proposals, with the consequent investment in advertising and relevant work. But there are many times where an advertising campaign is unsuccessful, it is not possible to reach the proposed objective and our target audience seems to be successful in our persuasive exercise.
It is in these kinds of situations where the limits with morals begin to waver and techniques of doubtful legality are used and that have a abusive character against the public and the user, as it does nothing but manipulate. As you surely know, there are many types of subliminal advertising, from veiled advertising or that the user does not perceive but has the power to influence him and his will (this is punishable by law) and on the other hand, an advertising that It is visible to all but that in your proposal, poster, design or even logo you send us underlying messages that make us associate the brand with something.
As an audience, we are different. We have our personalized preferences and there are different groups within society. This fragmentation obviously makes the task very difficult for advertisers. since its objective is to reach the largest number of people and be imprinted in the memory of the public opinion. In this way, it is normal to use universal preferences, primitive instincts and primary like sex, hunger, thirst ...
In this regard, I wanted to show you this compilation of ten ads with mostly sexual symbols. As you can see, the phallic symbology is very very present in all the proposals. Sometimes it is more visible, sometimes less ... but it really is still a technique that at least to me, seems dirty, polluting and amoral, and obviously not because it reflects the sexual act, which is a natural act, but because of the abuse. In my opinion I see it as an act of manipulation that transgresses the barriers of what is correct, due to the very fact that in most cases the user is not aware of what he is receiving. But as we always say, to taste the colors.
