Fortunately or unfortunately being freelance implies that in addition to doing your design work as well as possible, you should also be a great negotiator to be able to get clients and convince them to close employment contracts with you. If you do not get clients, you will hardly be able to support your business since no income will enter your accounts.
The first thing you must be clear about is that you cannot take more work than you will be able to do in the agreed time and that you should not sacrifice your fees and your name as a designer to get a job.
When closing a deal, you should know a few things that will come in handy. In Naldz Graphics they have summarized them in 10:
- You must know what you want and how much you are willing to give up
- Do your research on the client before it comes time to negotiate
- Don't let money blind you, get to know the proposal before saying "yes"
- Show your portfolio with the work you have done before
- Limit special services because they can expect them in subsequent contracts
- Come to a mutual agreement
- Don't feel pressured to close the deal
- Do not reach agreements below the price you are willing to accept
- During the negotiation think about possible future projects with that same client
- Always act professionally
Do you have any more tips to add?
Source | Naldz Graphics
What do you understand by "special services"?
Thanks for the article.
I understand by "special services" that you do the assembly of a poster, or that you do not charge the shipping costs, or that you allow them to make adjustments after approval.
"Custom becomes Law": If you are not willing to do it all the time, or you have not counted on these expenses, it is better not to start giving that service, because in this matter it is useful to do it once so that it becomes the norm.
Exactly Natan Miquel, the "special services" are those that "for doing a favor" to a client do not charge and that in the following projects they can expect you to continue without charging or that if a new client is recommended by the previous one, perhaps expect that he doesn't charge him either ... you should make things clear from the beginning and avoid these poorly explained "discounts" or "offers" that can later lead to the loss of customers.
Thanks for your comments! ;)