Whether it's logo design, web design, or graphic design, typographic trends evolve so rapidly that it is often impossible to keep up., even for those who work in the industry. Similar to colors, typefaces have the power to generate emotions and can say a lot about the personality of your brand. Because of this, it's important to choose the typeface that aligns well with your brand's personality, especially when it comes to your logo, website, or graphics.
Before choosing a typeface, it is important to know what is trending right now in the typeface industry and that has been left behind. This study or registry can help us to find the correct source with which to determine a good job and a satisfaction on the part of a client.
A single image highlights what type of fonts are going to be the most important in 2018 for you to use in your projects. Don't stop reading and get ready to take note of what a successful design will be this year.
List the following fonts
Serif Will Dominate. A combination with the Sans serif of 2017, but more updated.
Retro makes a comeback. A style as its name suggests, retro. In the purest style of the 80's. And it seems that the 8th of this year will influence to return to the trends in typography. Not so long ago, in 2013, they were also used for the Shanghai Jiao Tong Top 200 Research. Or at least very similar.
Bigger will be better. Only two words define it. Big and Black. Apparently a lot. Because it is tremendously large and thick. Big Better.
Cutouts and overlays. Lots of text with varied and amazing backgrounds.
Highlights and underlines. 2018, he explains, will be the year of the underlined or so they say. So now you know, to recover the highlighters from the university.
Hand Drawn Letters. Featured for logo design, a typeface reminiscent of handwriting, as the name suggests.
Grandiets Will Take Over. Prepare for a world full of light and color.
Custom Fonts Will Emerge. Difference between the company and those made at home.
Colorful Fonts Will Be The New Black. It looks like a 2.0 version of Mr. Wonderful, but with a 'bold' touch that fills in its type.
Transparency In Typography. A colored background for a typeface with certain transparencies.
Conclusion
In 2017 another ten different fonts became fashionable or were a trend, as explained in the image, these today would not be so important in the scene. But it does not hurt to remember them so as not to make mistakes, or who knows, to change trends and create a unique brand. The difference with this same year is that both the name and the font itself are different. This year a revolution and innovation has been sought, while the previous year - although not negligible for that reason - more common fonts have been used among designers.
Among them we include Arial. Designed by Robin Nicholas and Patricia Saunders from the Monotype Foundation in response to the popularity of Linotype's Helvetica typeface. And it is one of the most common that we find when we open any text editor, however, it manages to give a lot of play.
The game is followed by other famous ones like Helvetica, Myriad Pro, Georgia ... Among the best known, although there are also others with less renown. DIN, Futura, Cabin, Gotham, Corbel and league gothic. All of them complete 2017 by use in all possible uses. As web headlines and body text 49% for design. Newspapers increase this possibility, although little by little, each medium is releasing its own typography as is the case with YouTube and anyone will adapt with their own names.
In a comparison, are you one of those who bet on a revolution this year or on the contrary, are you betting more on the traditional movement of 2017? According to the graph, more than 90.000 fonts exist, so you will design to your liking.