For the nineteenth year, Interbrand has rated the top 100 brands in terms of the eigenvalue they possess. It must be said that these brands do not depend for their position on having an excellent logo design, but on the recognition and value they have worldwide.
Last year it was Apple, valued at 184,154 million the one that took the first position, to be followed by Google and Microsoft in the second and third positions respectively. And it is Apple that in this year 2018 continues to maintain the leadership. Let's know the rest of classifieds.
It is Google that follows in the second position with a growth of 10 percent since last year, while Amazon is the one that snatches third place from Microsoft. The company that holds the Windows operating system remains in fourth position.
Among those brands that have entered the list of 100 top brands find Spotify with the 92nd position, Subaru, the car manufacturer, which remains in the last position or Chanel, which has made a comeback on this list.
As Chanel, Nintendo and Hennessy are back to the list of 100 top brands of 2018 to try to stay. Of course, there are other brands that have been fired, such as Tesla, Smirnoff and Thomson Reuters. As a curious thing, Facebook remains in position 9, while the value of its brand is losing 6 percent. If we compare that 6% to the 48% he got last year, it denotes that something is happening in Marc Zuckerberg's company.
We finally finished with the five industry sectors with the most brands. The automotive industry has the highest number with a total of 16, financial services with 12, luxury with 9 and FMCG (fast moving or packaged consumer goods) with 9, although the sector that has grown the most is luxury, with 42 percent.
We leave you with this interesting related article with what's behind the icon brands.