For a logo to be functional and effective it must have a series of features. The goal is always the same: Make our brand easily recognizable in the eyes of the consumer and facilitate the reading process. That is why it is important that before proposing a definitive logo we do a series of tests or questions in order to discover if our design passes the screen and is definitely the most appropriate and is truly adapted to our business idea. In the end, what it is about is to have a more precise definition of the logo concept and with the greatest number of nuances, since in this way we will know how to exploit each of its potentialities. Only by knowing our concept deeply will we be able to develop our perfect logo.
You already know that on several occasions we have made selections with the features and characteristics that a good logo should have (an example is the article that focuses on the questions you should ask your design), but I have come across a video on the net quite interesting. Borja Acosta is a design professional who tells us in a very simple way some aspects or features that any logo must have.
These are the advice it provides us:
- Does it work vertically?
- Does it work without being immersed in a box?
- Can you draw it quickly?
- Don't have more than two sources?
- Does the abstract become literal?
- The brand is the sum of everything, the logo is not.
- The logo is a suggestion, an impression, a hint.
- A logo tries to provide legibility, clarity and recognition to a brand.
- Don't worry too much about whether it is blue or green, worry about whether the construction is too technical or trendy.
- Define the brand and then run it.
- Face it, not everyone will be happy with the result.